Strategy Report ( FORD)
2 pages
(500 words)
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The global automobile industry is composed of different companies that sell different autombile brands like Aston Martin, BMW, McLaren Automotive, MG, MIRA, Ford, Honda, and Jaguar among others (SMMT, 2012, pp. 8 – 9). Therefore, prospective buyers can easily switch from one... This makes the bargaining power of buyers medium-high.
Founded by Henry Ford, Ford Motor Company introduced its first moving assembly line back in 1913 (Fonda, 2007). Over the years, the company managed to continuously manufacture...