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Ford - Research Paper Example

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The founder of the company was Hendry Ford. The company has grown to be the most successful both locally and internationally. Ford Motor Company mission and vision statement
The mission of the company is to work as a team…
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Download file to see previous pages The company is deeply concerned about the community within its business operation. Ford motor company operates in many parts of the world. For example, in Australia the company developed a program that provides support to the community within their plants. Community support and corporate initiatives have been Ford Motor Company responsibility since its inception after 1903. The founder of the company, Hendry Ford supported employees working for his company by providing educational support; he did this by building schools. Additionally, the founder believed and supported environmental sustainability. The founder’s legacy has been taken over by the company (Corporate Social Responsibility, n.d.).
General Motors is the main competitor of Ford Motor Company in the U.S. General Motors is the biggest manufacturer of trucks and cars. Well known brands for General Motors are Chevrolet, Cadillac, Buick, Opel, Daewoo and Holden. The company has both local and international operations. However, Ford Motor Company has recently gained more market shares in the U.S. The increase in market share was attributed to consumer preference of their fuel efficient engines. Some of the vehicles of Ford Motor Company in the U.S. that boosted its market share are Fusion, Escape and F-series. Additionally, Ford Motor Company performance currently is well, this evidenced from its rise in New York Stock Exchange by 3%. However, its major rival is down by 16%. The main problem of GM currently is the recalls the company made because of defective ignition switches (Blanc, 2014).
Ford is faced with serious competition internationally from Toyota, Nissan, General Motors, Honda and Chrysler. The fact is that, most of the competitors’ brands are cheaper and fuel efficient than Ford Motor Company brands. However, recently, the company showed improvement internationally with an international operation contributing to 35% to stock prices (Trefis Team 2010).
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Terrific work done on the "Ford". I think it is the best sample I have seen so far.

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