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The Ford Motor company - Essay Example

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The Ford Motor Company was started in the year 1903 with an initial start-up capital of 25000 US Dollars and is headquartered at Dearborn, Michigan in the United States (US). It is regarded is the second biggest company for automotive manufacturer and the fifth biggest manufacturing company in the world (Ford Foundation, 2014). …
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The Ford Motor company
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Download file to see previous pages The company has established manufacturing and distribution units, research and development facilities, warehouses across South and North American, European, Asian along with African regions. The company also undertakes the business of car rental, leasing business, car finance and other activities related to finance (ABR, 2010). Correspondingly, the paper intends to describe the strategic business audit of Ford Motor Company which is very important to study the current situation of the company through a systematic approach. The main purpose for using the strategic audit approach in this paper is to provide an evaluation of the current strategies that have been used by the company to position itself effectively in the competitive market. External and internal factors of analysis have been used in this paper to clearly determine the strengths, weaknesses, opportunities and threats of the company that would provide an in-depth understanding of the position of the organization in the global domain. Qualitative research method has been used in this paper through the medium of secondary data in order to analyze the company. Ford Motors believes that change in the climate of natural environment poses major opportunities and threats to the company. The company concentrates on stabilizing the effects of greenhouse gas in the environmental atmosphere to a certain extent that would result in a minimal effect on the climate change through producing cars in which the level of carbon emissions is relatively lower. ...Download file to see next pagesRead More
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