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The analysis of Shangri-La hotels and resorts in the UK

The analysis of Shangri-La hotels and resorts in the UK

20 pages (5000 words)
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... Employee Relations Marketing Communications Planning Introduction: Integrated marketing communications or IMC involves different types of marketingactivities that may enhance demand for a product or a service among its customers. Companies generally use this strategy in marketing and the different activities that may create demand are in a group referred to as communications mix. A flow of activities is involved in the communications strategy that enables a company to ultimately reach its customers. The important elements of this communication flow include the “source”, “message”, “medium” and the “receiver”. Also communications may be specific, selective or it may be mass communication. The various ...
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Effects of Ergonomics and Health and Safety on Employee Productivity in Hotels

Effects of Ergonomics and Health and Safety on Employee Productivity in Hotels

7 pages (1750 words)
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... Productivity is very important for nations, industries and organisations because the productivity of organisations and industries as a whole helps to improve the national economy and improve the standard of living in general. Therefore efforts are being made world-wide to increase productivity in various industries. This dissertation will discuss methods of improving productivity in the hotel industry. Improving productivity is largely based on reducing excess work. Excess work can be reduced by paying attention ergonomics and health and safety. The current economic climate in Ireland poses many challenges for Irish businesses. Many have had to reduce costs drastically. One of the highest costs for...
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How does pricing strategy and price optimisation become strong elements in revenue management to the independent boutique hotels in London

How does pricing strategy and price optimisation become strong elements in revenue management to the independent boutique hotels in London

6 pages (1500 words)
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... MANAGEMENT How does pricing strategy and price optimisation become strong elements in revenue management to the independent boutique hotels in London Your name ………………………… College/ Course ……………………… Date of submission ……………………. Introduction The hotel industry remains extremely dynamic. The hotel and hospitality industries have recently fostered a number of changes in management strategies and innovative business practices. Revenue management, pricing strategies like price optimisation and price discrimination, brand segmentation, new product concepts and customer focus are but a few of its strategic forces that in turn have caused this industry to be highly dynamic. Revenue management and its func...
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The advantages and disadvantages of Opera Reservations System (ORS), by MICROS systems Inc, for hotels and restaurants

The advantages and disadvantages of Opera Reservations System (ORS), by MICROS systems Inc, for hotels and restaurants

8 pages (2000 words)
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... Contents Contents 2 Opera Reservation Systems and Hotels and Restaurants 3 Advantages for Restaurants using Opera Reservation Systems 3 Disadvantages for Restaurants using Opera Reservation Systems 4 Opera Reservation System –Specific Advantages and Disadvantages 5 Advantages of Opera Reservation System 5 Disadvantages of Opera Reservation System 8 References 9 Opera Reservation Systems and Hotels and Restaurants Advantages for Restaurants using Opera Reservation Systems The hotels and restaurants operating in the service sector have earned large scale dynamism owing to the extended use of the Opera Reservation Systems Software. The use of such software especially in regards to its Sales and...
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Eagles Nest Hotels Case Study - Detailed Implementation Plan

Eagle's Nest Hotels Case Study - Detailed Implementation Plan

6 pages (1500 words)
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... Nest Operations Overview Purpose The scenario is a bit challenging for the hotel as it is not the original expansion plan that it originallywas. The venture has been modified (rather forcefully). We (Eagle Nest Hotel) were opening a new branch in Amsterdam Metropolitan Area. We are facing a challenge of minimizing the loss that is evident. The government has made it mandatory to construct special exit lifts in our hotels. And we have to build new lifts in our hotel and that alone will cost US $20 million. But things are more complicated than that as our old system of lifts cannot be modified that easily. Some special arrangements need to be made to meet the requirements of the government policy and...
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FINAL REPORT : Is dealing with emotional labour profitable for managers in high-quality hotels

FINAL REPORT : Is dealing with emotional labour profitable for managers in high-quality hotels

9 pages (2250 words) , Download 1
... Dealing with Emotional Labor Profitable for Managers in High-Quality Hotels? Executive summary The modern changes in the economy from manufacturing industries to service industries have witnessed a new element coming out. Unlike in the manufacturing industries where employees deal with machines and equipment in the service industries, employees handle people. This requires face-to-face, as well as voice-to-voice interactions. Such a service industry is the hotel industry that has display rules that its employees are expected to exhibit when serving customers. Employees experience emotional labor because, no matter how harsh a customer may appear, they must put on happy faces, show friendliness and w...
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What is the impact of empowerment on the factors of organizational behavior in five star hotels in the USA

What is the impact of empowerment on the factors of organizational behavior in five star hotels in the USA

6 pages (1500 words)
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... head: Empowerment and organizational behavior. What is the impact of empowerment on the factors of organizational behavior in five star hotels in the USA? Name: Student Ref: University: Course: Aim: The research will analyze in This study is aimed at establishing the impact of empowerment on organizational behavior factors in USA Five star hotels so as to enable managers to implement empowerment programs effectively. Objectives: Give recommendation to both the industry and the academia. To determine the impact of empowerment on the factors of organizational behavior in five star hotels in the USA. To establish the nature of relationship between empowerment and organizational behavior in ...
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Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre (SMC). Hospitality Research Project

Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre (SMC). Hospitality Research Project

23 pages (5750 words)
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... I would like to offer my special thanks to the company, Starwood Hotels & Resorts, who made this research project possible. Particularly, I would like to express my very great appreciation to Jenni Benzaquen for her interest in my project and assistance given. I am grateful for the invaluable insights I gained during my internship at this company. Furthermore, I would like to express my deep gratitude to my research supervisor Anne Thibaut for her patient guidance, encouragement and useful critiques of this research work. Her sympathy, patience and advice given throughout this period have been highly appreciated. Finally, I wish to thank my parents for their encouragement and continuous support...
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Impact of empowerment on the organizational behavior in 5 star hotels

Impact of empowerment on the organizational behavior in 5 star hotels

4 pages (1250 words)
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... of empowerment on the organizational behavior in 5 star hotels Hotel industry is people oriented industry. More than the process and technology it is the people who have mattered in determining the service quality in hotel industry. It is the courtesy, mannerism and attitude of the attending staff towards customers which determines the customer perceptions of the service quality of any hotel apart from engendering a loyalty sentiment in the customer resulting in the patronization and repeat purchase of the hotel’s service offerings. It is generally acknowledged that organizations work with several resources. These include capital, physical equipment, land and buildings and people. Peop...
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Marketing and Sales for tourism and Hotels

Marketing and Sales for tourism and Hotels

4 pages (1000 words)
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... and Sales for tourism and Hotels experience and management remains one of the mostimportant aspects for business survival. In the modern world, competition is very high to attract new potential customers and further to that, retain them. Customer reference majorly relies on the customer experience received by a previous customer. Arguably, it is justified as a reliable, efficient and cheap method of advertising for any form of business. These calls for a business to ensure several aspects of its activities meet or exceed the customer expectations and create an impact in their interaction with the entity (Kandari & Chandra, 2004). This creates a perception in the customer’s mind which prompts them to ...
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Employee Retention and Competitive Advantage A Critical Investigation of challenges faced and strategies employed in London Hotels

Employee Retention and Competitive Advantage A Critical Investigation of challenges faced and strategies employed in London Hotels

30 pages (7500 words)
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... 429784 Topic: Employee Retention towards achieving Competitive Advantage – A case study of the Cavendish hotel in London 0. Introduction The following research derives from a concern with the levels of increased employee turnover in the London hotel industry, particularly the Cavendish Hotel which is writhing with a retention level of 65%. Recent international studies by Budhwar et al (2009) clearly demonstrate that London hotels in general have been substantially experiencing alarmingly less employee retention levels than their counterpart competitors elsewhere in the world. These features assume crucial importance given the centrality of the service industries, including hospitality to London’s ec...
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Title: Determinants of Customer Satisfaction in the Hotel Industry: the relationship between customer satisfaction and 3, 4 star hotels

Title: Determinants of Customer Satisfaction in the Hotel Industry: the relationship between customer satisfaction and 3, 4 star hotels

12 pages (3000 words) , Download 1
... Introduction The aim of this chapter is to provide an overview of the dissertation. The purpose was to compare two types of hotel in Bournemouth,with the goal of determining the factors in customer appeal and customer satisfaction. This chapter will explain what motivated this research, and will outline its aims, objectives and methodology. The concepts of customer appeal and customer satisfaction are broad and will require specification; For example, how is satisfaction measured and/or scaled? Which criteria are applied and how does it vary with individual customers? Before exploring these questions, some background analysis will be necessary; that is, what is hospitality? What role does it play...
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Human resource management simulation game of Green leafs hotels

Human resource management simulation game of Green leafs hotels

2 pages (500 words)
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... RESOURCE MANAGEMENT SIMULATION GAME OF GREEN LEAFS HOTELS The results of the first quarter show a general cost of hiring and layoffs of $216,000. This is made up of a total of 64 new hiring, 5 promotion additions and 5 promotion losses. There were various increases in the wages available for the various levels. These increases were $50, $40, $30, $25, and $15 for each of levels 5, 4, 3, 2, and 1. The total training cost came up to $38,000. The effect of all these training and hiring was that absenteeism and accidents rates were reduced as morale of workers was boasted, especially for the increases in wages. Example, the accidents recorded were not above the industry average of 494 but equal to it....
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Performance Managment: Coca Cola Company, Hilton Hotels Corporation

Performance Managment: Coca Cola Company, Hilton Hotels Corporation

11 pages (2750 words)
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... Introduction According to Chen , performance management is a procedure or a method by which personnel and managers agree on the goals, responsibilities, and the means of attaining organizational success. Besides, it is a process of driving the organizational workforce to attain excellent performance and strengthening the practical management practices within the organization. Performance management is regarded as a fundamental constituent in human resource management. Performance management is established in areas, such as job analysis, which offers a way of establishing responsibilities of some positions through forming indicators for evaluation. Performance management is also a significant aspect...
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The impact of the recession on employee motivation factors in the hospitality industry, particularly in the hotel sector: A case study of Marriott hotels in the UK

The impact of the recession on employee motivation factors in the hospitality industry, particularly in the hotel sector: A case study of Marriott hotels in the UK

24 pages (6000 words)
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... of the recession on the Marriott Hotels Introduction The recession of 2008 took place due to the housing bubble burst in the USA. The Government provided loans to the public without enquiring about their credentials and that caused a huge demand in the housing market. However, when the loans came up for payments most of the people defaulted. The economy was in shambles. The global economy was affected as the US economy is one of the most influential economies of the world. The effects of the recession were widespread and varied in the business sectors around the world. The US economy was hit by severe job losses in 2008 with reports stating that 1.2 million people forced out of their jobs. The...
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The Impact of Leadership Servants on the Attitude of Managers and Employees in Five Star Hotels in Oakland California, the USA

The Impact of Leadership Servants on the Attitude of Managers and Employees in Five Star Hotels in Oakland California, the USA

6 pages (1500 words)
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... The Impact of Leadership Servants on the Attitude of Managers and Employees in Five Star Hotels in Oakland California, the USA Aim: The research will analyse the degree of impact of Leadership Servants on the attitude of managers and employees in five star hotels in Oakland California, the USA Objectives: Literature Review on Leadership Servants on the attitude of managers and employee in five star hotels. To measure the impact of Leadership Servants on employee and managers hard work and loyalty towards the hotel. Identify how the relationship between employees and manager it's perceived to be beneficial for both sides. To find out the employee's perception regarding the Servant Leadership. Litera...
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DISSERTATION--what motivation methods are used in the hotels in Sheffield to motivate part time university students who work in the frontline

DISSERTATION--what motivation methods are used in the hotels in Sheffield to motivate part time university students who work in the frontline

28 pages (7000 words)
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... Head: MOTIVATION METHODS ARE USED IN THE HOTELS IN SHEFFIELD Motivation Methods Are Used In the Hotels in Sheffield ofInstitution] What Motivation Methods Are Used In The Hotels In Sheffield To Motivate Part Time University Students Who Work In The Frontline Project Outline Chapter # 1 Introduction Chapter # 2 Literature Review Chapter # 3 Methodology Chapter # 4 Findings Chapter # 5 Conclusion Reference Chapter # 1 Introduction if we analyzed then we come to know that global student enrolment at international; higher teaching institutions for part time university students has full-fledged considerably over the past decade and hospitality management or motivation methods now position third behin...
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How to implement Customer Relationship Management to engage and improve customer loyalty: Case study 3 different international chain hotels in Bristol

How to implement Customer Relationship Management to engage and improve customer loyalty: Case study 3 different international chain hotels in Bristol

24 pages (6000 words)
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... to Implement Relationship Management to Engage and Improve Loyalty: Case Study three Different International Chain Hotels in Bristol Table of Contents Chapter 3: Research Methodology 3 Research Approach 3 Research Methods 4 Research Design and its Appropriateness 6 Data Collection 7 Ethical Issues 7 Reliability, Validity and Generalisability 8 Limitation 9 Chapter 4: Presentation and Analysis of the Result 11 Current Situation 12 Communication Strategy Formulation 14 Customer Retention and Loyalty 15 Implementation of CRM 18 Employee Involvement and Productivity 19 Management Development 19 Evaluation of Loyalty-Building Processes 20 Chapter 5: Evaluation/Discussion of Evidence/Results 22 Relationshi...
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Human Resources Planning and Development (Hilton Hotels)

Human Resources Planning and Development (Hilton Hotels)

11 pages (2750 words) , Download 1
... Travelodge Hotels Travelodge is a low budget Hotel Chain and has approximately 20,000 rooms under its ownership. It is the second largest hotel chain in the UK and enjoys 25% of the market share (Caterer Search). HR Problems There have been reports of customer dissatisfaction as well as satisfaction in equal proportion. This is not a healthy sign and can deteriorate with competition geared up to do better. It is only exceptional service that can encourage customer flow and retention. They have the following practices which have not changed over the years. 1 There is no concept of training of the staff at Travelodge. They consider that as they are a budget hotel their concentration should be on provid...
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How can rio olympics accomodations(hotels, and so on) be reused
How can rio olympics accomodations(hotels, and so on) be reused
3 pages (750 words)
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... February 25, Henry Cho, Seung Lee, LeandroMarinho Purpose Summary Brazil was selected to host the Olympic Games in 2016. Brazilians expect this event to be an opportunity to revitalize the national economy and display its cultural competence to the world. This is not surprising because the Olympic is the world’s foremost international sporting event, after all, with more than 200 countries participating and the whole world watching throughout. The scale of the event necessitates the consideration of a number of factors in order to ensure the success of the event. One of them will surely be the quality and quantity of accommodations. Based on the experiences when London hosted the latest Olympics in...
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How to implement Customer Relationship Management(CRM) to engage and improve customer loyalty in hotel industry in UK; Case study of Marriott, Hilton, Novotel as international chain hotels in UK

How to implement Customer Relationship Management(CRM) to engage and improve customer loyalty in hotel industry in UK; Case study of Marriott, Hilton, Novotel as international chain hotels in UK

13 pages (3250 words) , Download 1
... In the modern business world, finding an edge over other competitors is basically one of the most important and elusive things for any organisation. Theories on how to accomplish this objective have practically sprung out focusing on every aspect of the operations. For example, there were theories focusing on quality and efficiency of the output. In the same way, there are models focusing on motivating the employees to build up production and in the long run improvement in the overall performance of the firm. On the other hand, recent theories indicate that focus on the external environment allows the organisation to be more flexibility. Focusing on the customers in particular is perceived to be a...
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HTM101
HTM101
8 pages (2000 words)
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... Hotels Profile Marriott Hotels Profile Company Overview Marriott Hotels are a series of budget and luxury hotels owned andran by Marriott International Inc., a worldwide leader of accommodation that operates over 4,000 properties and over 690,000 hotel rooms in 78 nations and territories by 2013. With record returns of almost $13 billion during FY2013, Marriott Hotels runs and franchises lodges and licenses holiday tenure resorts for 18 brands. Major tenured brands by Marriott International include Marriott Hotels, Renaissance, Gaylord Hotels, JW Marriott, Marriott Executive Apartments, and Marriott Vacation Club brands (Marriott, 2014). The American accommodation industry regularly acknowledges...
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Microhotels
Microhotels
1 pages (250 words)
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... A micro-hotel is a hotel with a space conscious floor plan. Such hotels have small rooms with basic amenities. The type of hotels has been on the rise especially in the past few years. Unlike motels that had similar features with unique out of town locations, micro-hotels are like any other and compete for the mainstream hospitality industry. Some micro hotels enjoy prime locations and offer a variety of services. In fact, the growing trend in the industry is that micro hotels boast of prime locations and pride themselves in offering luxury services just like any other five star hotels. The most distinguishing feature of micro-hotels therefore is the small room sizes coupled with the availability of ...
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Company History
Company History
1 pages (250 words)
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... Company History Westin Hotels is a of the art chain of 192 hotels and resorts. The chain of hotels is owned byStarwood Hotels and Resorts Worldwide. The history of the Westin chain of hotels dates back to early 1930s when two different hotel owners, Frank Dupar and Severt Thurston met out of the blue and decided to form an alliance of their hotels. The two hoteliers partnered with Peter and Adolph Schmidt to form Western Hotels. The chain of hotels experienced rapid growth and was forced to change its name to Western International Hotels to reflect its international status. The company that created the Westin Hotels brand, Starwood Hotels and Resort, is one of the largest hotel companies globally....
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Hospitality Management Project- Riu Hotel Chain
Hospitality Management Project- Riu Hotel Chain
12 pages (3000 words)
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... of Riu Hotels & Resorts ment hip I certify that this assignment is my own work and contains no material, which has been submitted as part of an assignment in any institute, college, or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the assignment. Signed.................................................. Name................................................... Student number Table of Contents Table of Contents 3 Introduction 4 Background and Extension 4 Business Operations and Business Philosophy 7 Solutions 11 Appendix 1 12 Bibliography 13 Introduction RIU Ho...
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Compare and contrast Number Four at Stow (boutique hotel) and Accor group (chain hotel)
Compare and contrast Number Four at Stow (boutique hotel) and Accor group (chain hotel)
5 pages (1250 words)
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... two hotels, Number Four at Stow and the Accor Group of Hotels share similarities and are also very different from one another. But both have themain aim of gaining a satisfied client base and ensuring that they continue to satisfy them on a repeated basis. While Number Four at Stow is a small, classy boutique hotel similar to a Bed and Breakfast or an inn, the Accor group of hotels is a chain of hotels across Europe and even having branches in the US and Canada. The biggest benefit that Number Four has is its simplicity and charm that appeals to a set of audience that would take the chance to combine a business trip with a relaxing outing. On the other hand, the benefit of the Accor Group of Hotels...
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CSC - Interim Report
CSC - Interim Report
3 pages (750 words)
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... - INTERIM REPORT Location: Lecturer: Critical review of the service and care approaches Theoretical Methodology Theoretical methodology will be used in the critical review. The methodology involves the exploration of applicable theories pertaining to the phenomenon under discussion. The theories enhance the research on the performance of Swire Hotels. The methodology enhances revolutionary perspectives on the issues of concern. In this regard, the methodology is subject to analysis to ascertain the appropriate theory in the context of the Swire Hotels. According to Information resources Management Association, & Khosrow-Pour (2013, p.52) the theoretical methodology should be in sync with known...
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Logistics and Operations Management
Logistics and Operations Management
8 pages (2000 words)
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... Logistics and Operations Management Table of Contents Table of Contents 2 Introduction 3 Budget Hotel versus Luxury Hotel 3 Planning 4 Organizing 5Commanding 6 Coordinating and Controlling 7 Real Life Case Study 7 Budget Hotel 7 Luxury Hotel 8 Conclusion 9 Reference List 11 Introduction Arthur and Stefan (2006) pointed out that deciding performance indicators for hotel industry is difficult task due to the fact that size and revenue of the hotel plays vital role in deciding their performance outcomes. In such context, Johnston and Jones (2004) argued that operational productivity and customer satisfaction can be classified as important performance indicators for hotels irrespective of their size and ...
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Hospitality Management Industries
Hospitality Management Industries
2 pages (500 words)
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... s 14 December Hospitality Management Industries Isadore Sharp Isadore Sharp is a Canadian businessman knownfor his revolutionary ideas that he brought in the hospitality management industry. He is also the chairman of Four Season Hotels and Resorts which is a chain of five star luxury hotels, having its name in the list of Fortune 100. Isadore Sharp founded this company a long time ago in 1961 with a vision of operating a successful chain of five star luxurious hotels and providing quality services. His sparkling ideas about hospitality management revolutionized the hospitality management industry and since the inception of Four Season Hotels and Resorts, this industry has entered into a new era of ...
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Quantitative Methods database assignment
Quantitative Methods database assignment
9 pages (2250 words)
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... Study to Evaluate the Pricing of Room for an overseas hotel chain is considering opening its branches in the United Kingdom Background & Terms of Reference An overseas hotel chain is considering opening its branches in the United Kingdom and the management of that hotel chain wants to undertake an analysis of the existing hotel provisions in the three cities of London, Manchester and Edinburgh. This dissertation is done behalf of that group, to identify the pricing characteristics of the hotel rooms according to locality, star ratings, and amenities, review score from customers and value added services like swimming pool or Wi-Fi connectivity (Maliene, 2011). This analysis will help to rent of the ro...
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The Strategic Management of Economy Hotel in China
The Strategic Management of Economy Hotel in China
85 pages (21250 words) , Download 1
... The Strategic Management of Economy Hotel in China B00639153 When a country is in growing stage, the most beneficial and profitable sectoris considered to be the hospitality and food industry. This is because, with growth and development, a country receives large number of foreign tourists and delegates, who are visiting the country for business or pleasure. This study aims at evaluating and understanding the strategic management of economy hotels in China and determining its impact on the attainment of economy hotels’ goals and objectives. The researcher has used a mixed research methodology and carried out interviews of managers of two economy hotels in China, i.e. Homes Inn Hotels and China...
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Impacts Of Information Technology In Hospitality Industry
Impacts Of Information Technology In Hospitality Industry
20 pages (5000 words) , Download 3
... of Contents Table of Contents Introduction 2 Methodology 3 Literature review 4 Findings 7 Information technology use in attracting and retaining customers 8 Information technology in hotel reservation and registration 9 Information technology and hotel profitability 10 Current and future applications of IT in hotel industries 11 Information technology and corporate social responsibility 13 Applications of IT in the differentiation of services 14 Discussions 15 Recommendations 17 Conclusions 18 Introduction The 21st century has witnessed a tremendous growth in the use of information technology in conducting business globally. Information technology has made it quite easy to reach clients, order for...
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Marketing strategy of Kempinski (NOT a singel hotel but the global brand)
Marketing strategy of Kempinski (NOT a singel hotel but the global brand)
8 pages (2000 words)
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... strategy of Kempinski Contents and History 3 2. of offer 3 3. Target market 3 4. Criteria for Market segmentation 4 5. Competition 4 6. Positioning against competition 5 7. Environmental analysis 5 PEST 5 Swot Analysis 6 8. Marketing Mix 7 9. Conclusion and recommendations 8 Reference List 10 1. Description and History Kempinski is a global hotel chain with its headquarters in Geneva, Switzerland. Currently, Kempinski hotels are present in 30 countries across the globe. The brand operates through 75 five star hotels. Reto Wittwer is the present CEO and Managing Director of the company (Kempinski, 2014a). The global hotel chain engages more than 20000 employees. The company’s majority stake is held b...
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Discussion on the Current situation of Inner Mongolia franchise hotel industry in marketing and strategy aspect
Discussion on the Current situation of Inner Mongolia franchise hotel industry in marketing and strategy aspect
23 pages (5750 words)
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... Interviews held at 6 hotels No. of respondents: 10 Introduction With the aim to ascertain the status of the franchised hotels in Inner Mongolia mainland market, interviews were conducted at six different hotels. The interviewees ranged from sales and marketing representatives to the General Managers of hotels. The idea was to study the different perspectives and evaluate if the outcome is impacted by different perspectives. Questionnaires with 12 questions (open-ended) were given to them. The responses have been segregated and charts prepared for some of the responses. Physical data of each hotel is first presented after which the perception of the interviewees would be presented. This would...
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Critically evaluate the extent to which budget hotel brandsrequire effective brand management in the current post recession envi
Critically evaluate the extent to which budget hotel brandsrequire effective brand management in the current post recession envi
4 pages (1000 words)
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... evaluate the extent to which budget hotel brands require effective brand management in the current post recession environment. (Budget Hotel Brands) Table of Contents Critically evaluate the extent to which budget hotel brands require effective brand management in the current post recession environment. (Budget Hotel Brands) 1 Table of Contents 2 Introduction 3 Importance of Brand Management 3 Global Recession and Budget Hotels 4 Strategies for Budget Hotels 5 References 7 Introduction The initiation of branding could be traced back to 200 BC when the world’s first brand was born. It was during this period that a sandal maker based in Syria mentioned his name on the footwear he was selling so as to...
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B2 Managing Organisational Change and Development
B2 Managing Organisational Change and Development
16 pages (4000 words)
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... Management of Hilton Hotels: Expanding the Market September 29, Introduction The concept of project management for different organizations is essential to the overall success of the company. Developing the correct project management skills provides sustainable organizational effectiveness while providing more initiatives to be available for growth among the corporation. When looking at specific details of the projects and initiatives, it can be seen that the organizational effectiveness is reliant on both the organizational structure as well as the way in which the products and services are communicated to consumers. A service oriented industry that displays this concept is with hotels and...
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Analysis of the marketing strategy of economy chain hotel industry: based on a UK hotel chain case study
Analysis of the marketing strategy of economy chain hotel industry: based on a UK hotel chain case study
40 pages (10000 words)
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... OF THE MARKETING STRATEGY OF ECONOMY CHAIN HOTEL INDUSTRY: BASED ON A CHINESE HOTEL CHAIN CASE STUDY Content 0 Introduction 1.1. Background of the Study 1.2. Purpose of the Study 1.3. Objectives of the Study 1.4. Research question 2.0 Literature Review U.K Economy Hotel Sector 2.1 Definition of a Hotel 2.2 Classification of Hotels 2.2.1 Quality of Services of Facilities 2.2.2 Target Market 2.2.3 Affiliation and Ownership 2.2.4 Level of Service 2.2.5 Extended Stay 2.2.6 Full-Service 2.3 Definition of an Economy Hotel 2.4 Characteristics of Economy Hotels 2.5 The Chinese Economy Hotel Sector 3.0 Methodology 3.1 Research Design of Economy Hotel Chains in China 3.1.1 Situation Analysis (Swot) Mod...
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Service marketing assignment
Service marketing assignment
6 pages (1500 words)
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... Service Marketing Contents Service Marketing 3 Hospitality Industry 4 Marketing Mix 5 Reference 9 Bibliography 9 Service Marketing Service industries or the providers need to increase the competitive differentiation, productivity and the service quality. It is necessary to maintain a link between the desired service and the profit. Organization delivering services needs to make profit for the growth of the organization in the future and to maintain a stable market share (Kumar, 2010). In the service industry, the perception of quality is much more important and dependent on the expectation of the customer rather than in the marketing strategies of goods. Lower expectation can however make for the...
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Marriott Hotel Ansoff matrix
Marriott Hotel Ansoff matrix
4 pages (1000 words)
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... Hotel Ansoff Matrix Almost every business desires to grow and expand its activities (Waters, 2006). Marriot Hotelhas over the past years expanded its operations to numerous regions both within United States and across the world (Burkitt, 2012). It is anticipated that the company will set up 200 additional hotels across nations outside United States (Marriott News Center, 2014). This growth can be attributed to the development and adoption of the Ansoff’s matrix strategy. The Ansoff matrix is employed as a model for setting goals within the company. A review of Marriot’s expansion strategy shows that the company has adopted “market penetration, market development and diversification” strategies....
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An Individual Report That Offers a Marketing Audit/Assessment of Hilton Hotel Based Within Field of Hospitality Study
An Individual Report That Offers a Marketing Audit/Assessment of Hilton Hotel Based Within Field of Hospitality Study
11 pages (2750 words)
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... Individual Report That Offers a Marketing Audit/Assessment of Hilton Hotel Based Within Field of Hospitality Study Table of Contents Table of Contents 2 Introduction to the Organisation/Brand 3 External Environmental Analysis 5 Porter’s Five Forces Model 5 PEST Analysis 7 Competitor Analysis 7 Customer Profile 8 Product Strategy 9 Pricing Approach 9 Place, Access and Distribution 10 Promotion and Advertising 11 Impart of 'e' Marketing and Social Media 11 Conclusion (SWOT) 13 Recommendations 15 References 16 Appendices/Evidence of Research/ Supporting Information 20 Introduction to the Organisation/Brand Hotel and hospitality industry mainly deals with varied aspects related to service delivery....
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Issues, Theories & Practice in Organizational Behavior (Hospitality Industry)
Issues, Theories & Practice in Organizational Behavior (Hospitality Industry)
13 pages (3250 words)
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... Grade 6th December, This paper discusses the issue of globalization within the context of the hospitality industry. The Sheraton group of hotels has been used as the focus on the issues of globalization as analyzed in this paper. The human resource issues raised by globalization in the hospitality industry are discussed in the context of this report. It focuses on the strategies which have been used to attain globalization by the Sheraton group. The human resource challenges faced by the group in its quest to attain globalization have also been analyzed. The report concludes by proposing ways through which the hotel can use to improve the human resource aspect while adopting the globalization trend...
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Operations management
Operations management
10 pages (2500 words)
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... OF Compare Luxury Hotel and Budget Hotel The Hotel Industry is reported to be a$3.5 Thigh growth industry in the global economy, and encompass hotels, casinos, cruise shipping, clubs, restaurants, food service, tourism, and transportation according to Cornell University School of Continuing Studies (2011). Hotel Operators in choosing to operate Budget or Luxury Hotels have to define strategies that will ensure profitability, but the nature of operations, and the services provided, differs in terms of quality, speed, reliability, dependability, cost, and flexibility from an Operations Management perspective. According to Jones and Lockwood (2001), the industry is a complex assembly of customer...
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Analyse the financial performance & position of Intercontinental Hotel Group plc and explain and evaluate the treatment intangib
Analyse the financial performance & position of Intercontinental Hotel Group plc and explain and evaluate the treatment intangib
8 pages (2000 words)
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... Intercontinental Hotels Group – Financial Analysis Intercontinental Hotels Group – Financial Analysis Introduction This report presents a comprehensive analysis of the financial performance and position of the InterContinental Hotels Group as per the financial information available for the last two financial years (i.e. 2011 and 2010). The report comprises of a detailed financial performance analysis based on ratio analysis. In addition to this, the treatment of intangible assets by the Group has also been discussed along with the extent to which compliance is made with the relevant accounting standards. Background Information Intercontinental Hotel Group Plc. owns one of the leading brand and chain ...
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Environmental analysis
Environmental analysis
1 pages (250 words)
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... Analysis Task High proportion of internet users Internet is commonly used for advertisement; hence, hotels get stiff competition from international hotels that get clients through the internet. Maintaining security for the Hotels industry websites against unsafe transactions and viruses is an added expenditure that reduces the annual income for the hotels. Internet offers a variety of entertainment that is provided by the hotels such showing sports; hence reducing the number of clients. Solution The government should come up with policies that regulate the kind of information used for advertisement, and the number of times it appears as an advert to promote fairness and equality in the internet. Th...
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With reference to an international hotel company of your choice critically evaluate the following statement: Branding is becoming the prime marketing concern fo
With reference to an international hotel company of your choice critically evaluate the following statement: Branding is becoming the prime marketing concern fo
6 pages (1500 words)
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... is becoming the prime marketing concern for the international hotel industry. Branding plays a very essential role in every business. Management of products and brand play a very essential role in the marketing success. A brand helps the consumers differentiate between two competitors and the name, packaging and design of the products becomes the brand of the product. Creating a brand image and name for a company ensures that customers are able to differentiate the products and recognise the product that satisfies their needs the most and thus improving the customer loyalty. In simple word branding is the process of creating a different image from that of the competitors (Jobber, 2004). This report...
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The Strategic Management of Economy Hotel in China
The Strategic Management of Economy Hotel in China
32 pages (8000 words)
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... PAGE When a country is in growing stage, the most beneficial and profitable sector is considered to be the hospitality and food industry. This is because, with growth and development, a country receives large number of foreign tourists and delegates, who are visiting the country for business or pleasure. This study aims at evaluating and understanding the strategic management of economy hotels in China and determining its impact on the attainment of economy hotels’ goals and objectives. The researcher has used a mixed research methodology and carried out interviews of managers of two economy hotels in China, i.e. Homes Inn Hotels and China Lodging Group, and surveying 50 employees of each hotel...
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ECommerce
ECommerce
10 pages (2500 words) , Download 1
... of Contents Table of Contents 2 Executive Summery 3 Introduction 3 Need of Technology 4 Globetrotting Hotels Security Management 6 Globetrotting Hotels Online Payment Technology 8 Biometrics technology for Globetrotting Hotels 9 Benefits of Biometrics technology at Globetrotting Hotels 10 Conclusion 11 References 12 Ecommerce Executive Summery This report presents the detailed analysis of the Globetrotting Hotels new technology implementation regarding the better business handling and management. The new idea of the Globetrotting Hotels is placed by the Harry Smith who has worked in the hotel and tourism industry in Europe for over 10 years. Here wants to establish a consortium or loose collection o...
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Hospitality Information paper
Hospitality Information paper
3 pages (750 words)
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... Green technology in the hotel industry It is the responsibility of human beings to take care of the environment as this is the very place that supports their existence and survival. Green technology refers to a technology that aims at keeping the environment clean by making a conscious effort of reducing the harm caused by human activity to the environment. It basically works with the three R’s strategy, which is Reduce, Reuse and Recycle that see organizations save on using energy and reduce waste. The hotel industry has not been left behind in adopting this new technology, in fact, it has become a priority for many hotels as the industry growing very fast, so there is a need to conserve energy not ...
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Quantitative Analysis of Hospitality
Quantitative Analysis of Hospitality
6 pages (1000 words)
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... Analysis of Hospitality Introduction An annual report is a complete collection of all the information relating to the performance of a Company for a period of over twelve months or of a past year, and one that is presented to the public or relevant authorities. This information could be on financial status, total output and any other important activity that took place in the Company during that period. Therefore, the major purpose of an annual report is to inform the stakeholders of a Company to on what has taken place over the past year. An additional purpose is to attract new donors in order to receive more financial support from outside. Another purpose of an annual report is to provide informat...
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Business Report
Business Report
5 pages (1250 words)
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... Business Report Business report Executive summary This report is meant to reveal the best strategy on how the brand marketing mix can be altered. This has been done in consideration of the critical success factors that were identified from the study. The report is also keen to demonstrate the strengths, weaknesses, opportunities, and threats that the Sheraton hotels have to consider, in order avoid failure and attract more customers. The report has also made recommendations on the necessary measures that need to be undertaken to maximize on the profit. These recommendations have focused on the marketing strategy of the business, where correct advertising and marketing have to be done. This is to...
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