... Report: Ford Motor Company ID Number & Total Number of Words: 505 Overview of the Industry
The global automobile industry is composed of different companies that sell different autombile brands like Aston Martin, BMW, McLaren Automotive, MG, MIRA, Ford, Honda, and Jaguar among others (SMMT, 2012, pp. 8 – 9). Therefore, prospective buyers can easily switch from one brand to another. This makes the bargaining power of buyers medium-high.
Overview of the Company
Founded by Henry Ford, Ford Motor Company introduced its first moving assembly line back in 1913 (Fonda, 2007). Over the years, the company managed to continuously manufacture vehicles in both domestic and world market. As part of the company...