Branded Product Review: Coca-Cola
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... Product Review: Coca-Cola The Coca-Cola Company targets the nonalcoholic beverage concentrates and syrups market. Apart from the Coca-Cola classic, the company produces nearly 400 brands that target at different market segments. ("The Coca-Cola Company", 2006) The Coca-Cola Company has identified 6 major market segments, namely, Energy Drinks, Juices/Juices Drinks, Soft Drinks, Sports Drinks, Tea and Coffee, Water. ("Make Every Drop Count", 2006) The Energy Drinks are featured by higher caffeine content, which could keep people awake even when they lack of sleep. Juices/Juices Drinks target at health -conscious consumers. The Soft Drinks segment is further divided into different segments, a wide...