This report outlines critical reviews and the developments the Coca-cola company has made and proposes the probable measures the company management ought to consider for greater expansion of the business…
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Three factors which will be discussed in the report will be addressing the erosion of the profitability of the company. The factors include profit and nonprofit competition, actual or threat of potential entry and competition by products from outside the company. The report will also address the extent to which the coca-cola company has economic power to charge higher prices. Last the report will detail the strategies the company has employed to remain competitive in the market.
Profit is the financial benefit realized when the difference between income and expenses yields an amount that is capable of sustaining the business activity. Profitability therefore is measured using income and expenses and this is the primary goal on any business venture. Price and non price competition, actual or threat of potential entry by competitors and competing products from outside the company are the immediate concerns in this context and therefore are adequately elaborated.
The purpose of this report is to provide information for the management of the coca-cola and affiliates about the extent to which price or non price competition, actual or potential threat to entry in the industry by competitors and competing products from outside the company erode the profitability of coca-cola company. The report also addresses the extent to which the company have economic power to charge higher prices and lastly, strategies the company has put forth to remain competitive in the market. ...
INTRODUCTION The purpose of this report is to provide information for the management of the coca-cola and affiliates about the extent to which price or non price competition, actual or potential threat to entry in the industry by competitors and competing products from outside the company erode the profitability of coca-cola company. The report also addresses the extent to which the company have economic power to charge higher prices and lastly, strategies the company has put forth to remain competitive in the market. Coca-cola Company is a multinational business whose headquarters is in America. Coca-cola manufactures, markets, retails and wholesales non alcoholic beverages and concentrates. The company was founded by Assa Griggs candler in 1892 and its headquarters based in Atlanta,CA. Ever since, the company has been on operation despite numerous challenges she has faced. Five major topics make up this report. To what extent does price or non price competition erode the profitability of the company? To what extent does actual or potential threat erode the profitability of the company? To what extent does competing products from outside the company erode the profitability of the company? To what extent does Coca-Cola Company have economic power to charge higher prices? The strategies the coca-cola company has used to remain competitive in the ever changing global community. All these factors are discussed elaborately and adequately. PRICE AND NON-PRICE COMPETITION. Price competition is a situation where a company cuts the price of the product and instead offers it at a lower rate than usual. The price cut could be due to the company’s own volition or as a
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The other word is the world’s most popular sizzling soft drink – Coke. This popularity of this drink makes it not unlike the other word “O.K.” insofar as it does, for many people, makes everything right with the world. From its invention in 1886, the brand is still going strong, and is such a success that efforts in the past decade to revise the original formula has met with stiff resistance.
Account Theory TABLE OF CONTENTS TABLE OF CONTENTS 2 INTRODUCTION 3 The Coca-Cola Company 3 CASE STUDY 4 RESPONSE 5 ANALYSIS 6 CONCLUSION 7 REFERENCES 9 INTRODUCTION For several decades, human societies have always considered ethics and accountability important components of processes that result in the creation of ethical values, and in the theories that allowed humans to acquire an understanding of the whole process.
Despite this, the company has faced a lot of ethical challenges that have threatened to slander the company’s name. Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. In 1999, the Coca-Cola Company was faced with allegations that its products were contaminated after approximately thirty children from Belgium fell ill, following the consumption of Coke products.
In this campaign the company decided to introduce temporarily a white can for its famous coke brand. The usual red cans were rebranded to white cans with images of white polar bears on them. The company for the first time in history changed its iconic red cans white in order to celebrate the polar bear and commit money to WWF’s conservation efforts (Coca Cola).
In the third quarter results, the company posted an increased growth in sales volume as the sales grew by 2 percent (Ziobro, 2012). This was better than the previous year third quarter growth, which recorded a paltry 1 percent in same segment. The Coca cola also reported a net revenue growth by 5 percent to reach $5.67 billion in the North American segment in the third quarter an aspect that is attributed to a number of reasons.
Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products and their various marketing strategies, they have been strategically gaining competitive edge and strong local market presence.
“Culture refers to the shared assumptions, beliefs, values and norms, actions as well as artifacts and language patterns.” It is knowledge that is acquired through time by company workers that in turn form the modus operandi or way
The markets attending the 2012 London Olympics will be domestic citizens and international citizens of varying demographics and lifestyles. This concept of creating global harmony through Coca-Cola products will be a proper fit for a theme involving ecology and green business as well as diversity found prevalent at the Games.
It is the world’s leading soft drinks manufacturing company which operates its business in more than 200 countries of the world. For more than a century the company continues through depression, prosperity,
In the world of business, there are very few images that are as well recognized as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power.
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