Nobody downloaded yet

Business Analisys of Coca Cola Brand - Essay Example

Comments (1) Cite this document
Summary
The researcher of this paper will start with the history of the Coca Cola Brand. Then it will investigate its organizational design & strategy; designing organizational structure: authority &control; organizational technology; decision making…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Business Analisys of Coca Cola Brand
Read TextPreview

Extract of sample "Business Analisys of Coca Cola Brand"

Download file to see previous pages The essay discusses that the Coca-Cola Company started as a beverage business company in 1886 selling the product at five cents a bottle. The initial escalation was unsurpassed and impressive, but more was characterized when the company established a more and powerful system of bottling. This made the brand rise to be the world’s most liked and known brand of today. The sale of Coca-Cola began in Vicksburg by a storeowner called Joseph Biedenharn who started bottling the product for sale in a common bottle termed Hutchinson. The storeowner accidentally sent a sample to Asa Candler who was the owner of the company who merely thanked him and did not implement this aspect. One of Candler’s nephews persisted for his use of the bottle but he ignored and only centered on the fountain proceeds. Two youthful attorneys from Tennessee trusted that they had the competence to build up a business around bottling the brand. They met with the director of the company who later authorized them to bottle the brand in roughly all the parts of the US. The brand now rose to one dollar a bottle. A third party who was a lawyer joined the duo, thus they further vended the bottle rights to confined wholesalers and entrepreneurs. Their endeavors were further heightened by the major a technological advancements that increased efficiency and quality of the product. With this breakthrough, nearly 500 bottling plants were functioning and small-scale businesses and families owned a majority of them. A number of the plants were only opened in the dry spells when the demand was escalated. Since the straight bottle was confusing to the public, an undersized group on behalf of the company asked the public to give ideas on how to improve the bottle so that it becomes unique to the Coca-Cola brand. With the technological advancements eminent in the global economy, those who sold the brand evolved into global chains. These customers merged for reason of tackling the increasing global market (Tung, 2001, 23). The company is an American beverage institution and manufacturer. It has its HQ in Atlanta Georgia and has Muhtar Kent as its present Director. The company also retails and promotes non-alcoholic juices and syrups. The company is best recognized for its pioneer Coca-Cola product invented by John Pemberton in Georgia. Asa Chandler established the modus operandi and brand of Coca-cola in 1889. It features in the NYSE, and is a component of DJIA and the Russell Index. 2. Organizational Design & Strategy The primary competences that provide the association its unsurpassed competitive merit are its powerful name of product and its system of distribution and bottling. Besides its marketing potentials and extensive collection of products, The Company has key competences that are tremendously complicated, if not impracticable to copy. The powerful Coca-Cola product name provides the company a large amount of bargaining influence and advantage. In 1999, Coca-Cola Company and PepsiCo were struggling to develop into merchants of juices for the Wendy’s cafe chain. Wendy’s chose to associate with The Coca-Cola Company albeit PepsiCo was presenting a large amount of money. The Coca-Cola brand name enjoys much domination in the market. The Coca-Cola brand has authority on customer preferences. When Company was endeavoring to initiate Diet Coke, they implemented some sightless taste experiments with customers. The customers favored a glass tagged Diet Coke over a glass tagged Tab by 12%, although the fluids in all the glasses were matching. Designing Organizational Structure: Authority &Control The Company presently recruits nearly 94,800 workers. According to a broad managerial graphical representation acquired from the firm’s website, the company has over 5 hierarchical stages at the corporate strategy. For instance, the director of the Canadian region is subordinate to the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Analisys of Coca Cola Brand Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved from https://studentshare.org/business/1395443-introduction-to-business-orgainsation
(Business Analisys of Coca Cola Brand Essay Example | Topics and Well Written Essays - 2250 Words)
https://studentshare.org/business/1395443-introduction-to-business-orgainsation.
“Business Analisys of Coca Cola Brand Essay Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/business/1395443-introduction-to-business-orgainsation.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ja
jany52 added comment 11 months ago
Student rated this paper as
I didn’t know how to start my text. "Business Analisys of Coca Cola Brand" helped me out a lot! Especially the list of content was valuable.

CHECK THESE SAMPLES OF Business Analisys of Coca Cola Brand

Coca Cola

...?Executive summary There are 22477400 people in Australia living in eight different regions. This provides sufficient market for the soft drink manufacturers in Australia. Australian consumers consume about 2.75 billion litres of soft drinks and each Australian drinks about 119 litres of non-alcoholic beverages annually. Coca Cola Amatil has over two hundred product in the market including mineral waters, energy drinks and juices besides the four leading brands. Coca Cola Amatil Australia is a dominant market player commanding the largest market share in the soft drinks industry in Australia. The overall market of soft drinks in Australia has experienced...
20 Pages(5000 words)Case Study

Coca Cola: Brand Audit

...easily available to consumers across the globe. Coca Cola, the most recognized soft drink brand in the world, is undoubtedly the firm’s most significant source of brand equity. Earlier, the brand focused on three major aspects such as affordability, availability, and acceptability. However, customer needs and business trends have dramatically changed over the last few decades and therefore Coke has transferred its focus to price value, preference, and pervasive penetration. As part of building brand identity, Coke tests nearly 20 brand attributes every month involving over 4000 customers. This strategy...
6 Pages(1500 words)Essay

Coca cola

...with the changes in customer preferences in order to satisfy them. It is expected that the company will maintain its position as a leader in the market in the coming years as well. Works cited “Brands.” Coca Cola. The Coca Cola Company, 2013. Web. 13 September 2013. “COKE CEO: These Five Consumer Mega Trends are Changing the World.” Business Insider. Business Insider, Inc., 2013. Web. 13 September 2013. < http://www.businessinsider.com/coca-cola-ceo-muhtar-kents-five-consumer-mega-trends-2012-6?IR=T>. “Family, Food and Coca Cola.” Coca...
5 Pages(1250 words)Essay

Coca cola

...? BRAND STRATEGY AND RESPONSE: MARKETING COCA-COLA Brand Strategy and Response: Marketing Coca-Cola Health and wellness is one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs (Schultz, 2013). This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water. One such brand that can be sold to people in having health...
5 Pages(1250 words)Essay

Coca-Cola Brand

...Marketing of a Coca-Cola Brand submitted Marketing of a Coca Cola Brand The goal of Coca-Cola is to re launch its sports drinks. Sports drinks of Coca-cola are the PowerAde and Aquarius brand.(Sami Ullah Khan, n.d.) It is a special product that needs a segmented market and different approach. a. Customer snapshot. Potential customers are young and old trendy people who work actively both in sports and in everyday living. They are the long distance travelers, drivers or night time workers, top sportsmen, athletes, racers, triathlon runners, pupils or...
1 Pages(250 words)Essay

Clinical Teaching/Learning Experience posts

1 Pages(250 words)Assignment

Coca Cola - Business Ethics

...BUSINESS ETHICS Affiliation Coca cola business ethics QUESTION ONE The Burger King franchise back in 2002 got into a fight with Coca-Cola Company for attempting to sell them wrongfully on the then new frozen drink of coca cola. The Burger king management sought compensation amounting to sixty-five million dollars from Coca-Cola. After the frozen coke had been made a mandatory drink in all the Burger king restaurants in 1999, it was late discovered by an employee of Coca-Cola that there was rigging in the market testing for this drink. The...
9 Pages(2250 words)Case Study

Coca cola

...’ conveyor belts contain catch baskets and trays. The catch baskets and trays prevent the coke bottles from spinning out of control and accidentally dropping onto the Coke production plant’s floor, disintegrating into injury-causing bits of glass fragments. Likewise, the Coke production conveyor belts do not mix the production plants’ waste water from the clean water. The catch baskets and trays catch and segregate the waste water, ensuring they do not mix with the nearby coke production plants’ clean water. The coke employees oversee the entire process. Moreover, the lean production employees ensure that the machines do not mix the waste water with the clean water source (Klemes, 2008). Specifically, Coca...
6 Pages(1500 words)Essay

Coca-Cola

...Coca-Cola In the world of business there are very few images that are as well recognizable as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power. Through years of its image, Coca Cola has vanished borders and cultural barriers and reached almost every person on earth. One can only assume how this company became such an ubiquitous image (Zurn, n.d.). The following paper will examine the fantastic popularity of Coca Cola beverage, its history, controversies...
8 Pages(2000 words)Essay

Managing Business Process- Coca Cola

...in this essay is an assessment of its strategy, the strategy of its capacity and recommendation. 2. Organization Profile The company has branches in more than 190 countries and sells over 500 brands and beverage products whose count exceeds 3,000. Included in the product list are still and sparkling beverages such as juices, water and juice drinks, energy drinks, sports drinks, tea and coffee. The company produces four of the most common non-alcoholic drinks in the world. It includes Diet, Coke, Sprite and Coca-Cola. The system. Generally, the company global but operates in small scale in each community where the products of the company are sold. The organization is able to have a...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business Analisys of Coca Cola Brand for FREE!

Contact Us