Business Essays

The author states that Nike’s ‘Just do it’ advertisement campaign is one of the most successful advertisement campaigns of all time. Nike became the company it is today because of its ‘Just do it’ campaign. From the timing of the advertisement campaign, everything went in favor of the company and played a role in the success of the company.

The food supply chain process carries the dual flow of goods and services as well as the information between the manufacturers and the consumer. Today, many of the food companies are involving customers directly in getting the suggestions and feedback from them. Globalization has its positive impacts on the food industry too.

Kraft was known to be a major leader in the global market dealing with foodstuff. It was ranked to be the second largest food company in the world. The company mainly dealt with beverages, grocery, snacks, cheese, and convenient meals. The different strategies used by the company in order to grow included customer satisfaction strategy.

This acted as the main trigger for the company entering the market since the use of computers is now critical. Apart from servicing to the bigger companies, the company also looks forward to reaching the small businesses and households who are turning to the use of computers.

After attaining significant profitability in the domestic market, LumiCore is aiming to supply its products to the UK market. With this consideration, the report intends to discuss regarding the UK paint, coating and architectural market through which LumiCore can obtain relevant information for the expansion of its business.

Any business needs to have a corporate governance and sustainability strategy set in place to guarantee a profitable growing business. The relationship between corporate governance and sustainability is fundamental. In the event that a problem arises in a corporation, a new process to solve the problem must be introduced to prevent a repetition of the problem in the future.

The main objectives of the business plan are to deliver value to the external customers by fulfilling the satisfactory conditions that are needed to achieve intermediate goals. This business plan is concerned with the company Universal which is focused on doing their business to the workhorse (daily use customers) and the travelers (one time buyers). their product offering is microcomputers.

The paper reflects the changes in human behavior and how they have influenced the business decisions in the past years. The contents of the book have been framed on the aspects of business strategy and change management processes developed over the years in the corporate sector and how sustainability can induce a responsible business process.

The author states that the narrow view of corporate social responsibility focuses on the fact that corporations have the sole responsibility of maximizing the process of profit generation for the sake of the business owners. Supporters of this view believe that taking into consideration the environmental issues is not a responsibility of corporations.

The objectives of Allstar Brands is to increase Allround cold medicine retention ratio of ten per cent, to raise brand awareness, maintain, and improve brand perception and customer satisfaction for cold medicine by at least five per cent in the next two years, and to increase shelf space of Allstar Brands. 

Some of the successful international collaborations can be noted in Fuji-Xerox partnership, Motorola- Toshiba alliance (Asia Beckons 1992) or the Phillips – Matsushita technological standards agreements (Reilley 1993).  When firms collaborate on R&D activities, they are able to pool their already existing knowledge as well as the asset base towards high-cost ventures.

The current study presents that the following highest rating factors may be considered as Marks & Spencer’s strengths: promotional offers, being a strong global brand, competitive cost, and convenience. The company ought to be wary about its lowest rating items, namely, the ambiance of the store and personalized service. It should also strategize more for improving customer’s perceptions on better ambiance offered by competitors and more cost-efficient options.

With this mindset, put yourself in his/her shoes and document how you think he/she would define quality customer service to staff at Kangaroo. “Quality customer service (is) the ability of an organization to constantly and consistently exceed the customer's expectations." The CEO might use quality service as a core competency to attain an advantage.   

As the paper outlines, food and drink in Nigeria’s tourist spots are enticing because it accommodates tastes from around the world that includes Indian, Asian, Middle East and other international cuisines. The presence of thousands of restaurant in Nigeria has given way for a stiff competition in the hospitality market. 

As the paper outlines, a company is said to enjoy a sustainable competitive advantage when its unique resource cannot be imitated or duplicated by the competition. Competitive advantage is retained as long as it cannot be imitated by the competition. Imitation of processes and development of resources and capabilities bridges the competitive lead taken by a company.

Its new rallying call is: “The De Beers Family of Companies operates toward the goal of sustainable development.” (http://www.debeersgroup.com/Sustainability/) Through these new efforts, it is the aim of this paper to show that the De Beers Group of Companies is a model in corporate social responsibility.

According to the findings, it can, therefore, be said that Coca-Cola or another corporation could have acquired Innocent, which would have allowed Innocent to leverage on Coca-Cola’s resources and brand. A merger with another company would have allowed Innocent to share resources with the merging entity and scale their operations.

The main principle of this paper is to provide a factor analysis of bilateral and inter-regional trade of the East Asian countries. How opening up of a trade leads to the development of an economy is the subject matter, which will be discussed in this study. The main reason for signing FTA is to augment their cross-border trade.

The author states that based on the information provided, several questions arose: What type of diversity elements did the Exotic Market take into consideration when it started? What diversity elements does it consider today? Has there been a difference between the beginning of the store and today´s data given the diversity elements?

As the discussion outlines, people who work in the organization should try to bond well with the employees who work there. But it must be kept in mind that when an individual joins an organization he/she does have the feeling of working in the open environment. This freedom of work will boost the confidence of the employees who work in it.

The author states that Sony was ranked in the top 10 among companies globally for innovation in 2008. Sony has created an environment that fosters innovation among its employees. Many of Sony’s products and services have been among the top 5. Sony’s latest innovations include Blu-ray technology for DVDs, PS 3, and VAIO line of computers, among others.

The author of the paper states that the company has never outsourced before and this makes the technical team apprehensive about the capabilities and the protection of intellectual property. However, outsourcing has several benefits that outweigh the challenges and risks associated with first time outsourcing.

The paper will begin with the statement that the Toyota Motor Company that made humble beginnings in the middle of the last century and has beaten the erstwhile dominant auto manufacturers of the western world owes its success to the famous Toyota Production System. All the innovations described in the paper have propelled Toyota to the forefront of the international automobile industry.

The report will analyze the value-added activities of FedEx’s logistics infrastructure using Porter Value Chain Framework, the information infrastructure. Furthermore, it will discuss whether the acquisition of Caliber Systems in 1998 helped FedEx to gain market competitiveness and that e-tailing and the Internet were beneficial for the company 

Properly crafted mission statements serve as filters to separate what is important from what is not, clearly state which markets will be served and how and communicate a sense of intended direction to the entire organization A mission is different from a vision in that the former is the cause and the latter is the effect.

The statement given in the Form 10K filed by Apple Inc is indeed quite an attractive and confident statement from a company known to come out with innovative products and services. Having started the journey in 1976 the Apple Inc. has seen many milestones. Today it appears that Apple Computer Inc. is one of the best challengers to its competitors.

Keeping customers happy is not only a success factor, it is a necessity for Buster’s and must always be the focus. Public relations appearances, such as sending a sales representative into different office areas to sample a new product for free, can also assist in building higher recognition if existing promotional tools do not meet with expected sales results.

It is argued that globalization has improved the conditions of developing nations by improving access to medication by joining organizations like the World Trade Organization (WTO). This has been enabled through compulsory licensing or by importing cheaper versions of drugs before the expiry of patents. 

Independent hotels are depicted thru experiences in the various regional environment, particularly, UK, China, US, Africa, India, and Taiwan A conclusion is derived that the sector who can survive the financial crisis is one that practices innovative strategy and offering cheaper

To formulate a corporate strategy every organization has its mission and vision and the core values defined. The mission is usually one brief sentence that defines the purpose of the organization. It is information to the employees of the goals that have to be achieved. The strategy, in fact, is based on the mission and vision.

The marketing mix is the mode in which the marketing policies should be put in to accomplish. The marketing mix is a combination of various tools and techniques of marketing, containing Four Ps in marketing, such as Product, Price, Place, and Promotion Through the practicability of a thriving marketing mix, it is possible to reach towards several consumers within the target market.

The narrator of this essay aims to tell that the purpose to start this service "Waiter on Wheels" is to serve people of a new era with a different and the most competitive style. The prime purpose is to generate profit by providing superb customer services. Our aim is to provide the hygienic and delicious tastes that the customers have never tasted before.

A strategy acts as a bridge between the internal organization and the external environment and connects them by mutually and commercially viable processes and plans and hence strategy formulation is regarded as one of the most critical aspects of any business.

Coca-Cola and Pepsi Cola have been ruling the “world’s beverage market” for more than a century. Both industries have complemented each other until a cold war began and they became competitors. The battle is still going on. The strategic issue, in this case, has been represented in 11 steps of the Pearce and Robinson Strategic Management Model. 

The museums in Leicester City promote the art and the culture of UK. Events are organized to promote the traditional, as well as modern and popular cultures, are explored through the museums. Not only the people of Leicester are benefited by these museums as people from different regions of UK and the world who come to visit the museum.  

Jarvis (2009) indicates that the manufacturers are often secretive about design aspects and concepts, offering no quality method by which to listen to customer input. This professional opinion attempts to compare the auto industry with Google, two companies that operate completely outside of the same industry norms and standards.

The author states that BA manages its administrative structure with outsider networks of solely owned units that handle area-based administrative work like booking and handling customer inquiries. The MAS framework is based basically on this network of self-contained individual administrative units that are contracted as service providers.

Rather than the traditional approach to business that was driven by revenues alone and through marketing, companies are shifting their approach to include more elements of a community, societal improvements, and philanthropic business functions. This is referred to corporate social responsibility, having more than just a product offering.

The plan has used the strategy clock for the development of the strategies and the main aspects that have been concentrated on include differentiation and focused differentiation. The target market for this plan includes a wide range of customers who mostly are wealthy and interested in art. The reliability and validity of the research are based on primary and secondary research.

The author states that the external environment analysis shows that IKEA can find huge opportunities in the Pakistan furniture industry as currently, no international furniture brand is operating in the country. Although the economy of Pakistan is threatened by unstable political conditions, the changing patterns of people overweigh these threats.

According to the research findings, it can, therefore, be said that “Hardware Mart” Company sell used computers that are not more than five years old. The brands that we mainly deal with are Apple, HP, and Dell. It is evidently clear from the discussion that the customers can buy the products from the website of the company.

The author states that the print industry has witnessed gradual and steady growth, the demand for print products have increased considerably in the market. A lot of speculation had surrounded the print industry during the electronic media revolution. However many analysts were proven wrong when the print industry kept growing.

A brief description of Toyota Corporation is offered to understand fundamental. The second section explains the research question and objective based on which the entire research methodology will be constructed to obtain viable and valid results. The third section will present theoretical background and models relating to marketing and branding. 

According to the research findings, it can, therefore, be said that it is critical for the counselors that they know who their client actually is. In school counseling, the ‘client’ of the school counselor is the student, as explained by the Ethical Standards for School Counselors 2004. The student is informed about all the circumstances and his decision is valued.

According to the research findings, it can, therefore, be said that  IHCL operates in the luxury of upper upscale, upscale and value segment. Ginger Hotels are the result of IHCL’s revolutionary concept of ‘Smart Basics’ which was designed and developed by IHCL indigenously in association with the corporate strategy thinker Dr. C. K. Prahalad.

Liquidity risk is the risk that a particular asset or security bears, thus it cannot be traded in a manner quick enough to prevent a loss in the market. It is in it, there exist two different types of liquidity risk. This is market liquidity, and n the other hand, funding liquidity. Both of these, in a nutshell, constitute the measures and levels of liquidity risk.

There are two reasons why FDI is flowing to China. First, the Chinese population serves as a huge market that is largely unexplored. Capturing the Chinese market could lead to millions of dollars in profits. Establishing a presence in the said region is vital in achieving this end. Second, Chinese labour is cheap as compared to the US.  

The current business world is increasingly projector with stakeholders demanding to know their expectations on investments made, managers struggling to cut operational costs and how to maximize output from the available limited resources. Economic analyst shows that 85% or more performance-based problems are brewed from ineffective organizational structures, retrogressive enterprise culture, and system failure.

The author states that in the context of accounting, Goodwill refers to the "premium" paid above the actual book value of a business when purchasing a business. This additional amount may be paid for the value the company has in terms of brand value, process excellence or high caliber employees, which are not included in the accounting book.