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Contemporary Role of the B2B Model - Term Paper Example

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The paper “Contemporary Role of the B2B Model” seeks to dig out how B2B methods have evolved due to the emergence of e-commerce that crosses all boundaries and states that business principles - maintaining of the competitive advantage, the joint benefit, customer satisfaction - remain relevant.   …
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Contemporary Role of the B2B Model
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Download file to see previous pages A debate arose that there was a distinction between buyers working for organizations and in their individual capacity and that their perceptions differed due to their natural environments. This paper has discussed this at length and has concluded that although their motives and status differed, both have the same psycho profiles and their buying behavior is largely based on the same principles; trust, satisfaction, and relationships.
The case of Microsoft was used to explain the B2B concept and its use in the global context encompassing the above principles and their application in the service domain.
Trade has normally been considered as deals between manufacturers and traders with the end customer; the consumer. However, production based activity led to a greater business opportunity for trades between business enterprises. Business to Business [B2B] far outweighs the quantum and value that is generated between Business to Consumer [B2C]. B2B is the creation of the value chain that finally ends with the consumer. The traditional B2B was done through one to one relationship between the supplier and buyer through normal procurement channels based on either physical communications or contacts that were developed over the years through a human network of acquaintances, experiences, and trust. The mode of communication was spread over verbal, mailed and faxes. In the internet era, this is now done more through e-mails and B2B portals that facilitate direct online transactions. The underlying principles of networking, trust, and procurement behaviors have largely remained intact; although more emphasis is now on a broader global outlook, hence less reliant on old networks and creating new ones across the globe. In many quarters it is believed that this B2B exchange has undergone a dramatic change due to the greater awareness and beliefs and has created different attitudes that lay the foundation of modern buyer behavior. Some also go to the extent of saying that individual buyers and institutional and group buyers have different attitudes and this is reflected in B2B transactions. However, nothing can be further from the truth and this is a false divide that can be gauged from the buyer behavior patterns later in the paper.  ...Download file to see next pagesRead More
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