Define Marketing Paper
2 pages (500 words)
It co-ordinates the resources of production and distribution of the goods and services; determines the nature of the total effort required to sell profitably the maximum production to the ultimate user" (cited Appleby, 1994, p.262). Another definition is proposed by Bennet (1995): "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." (p.166).