Kellogg Company - Brand Champion in the Foodstuffs Market Business Case Study
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Kellogg Company is the world’s leader in cereal products production and a leading producer in foods like crackers, cookies, cereal bars, toaster pastries, frozen waffles, fruit-flavored snacks, and vegetarian foods. Its brands include Keebler, Tarts, Eggo, Rice Krispies, Nutri-Grain, Cheez-It, Morningstar, BearNaked, Famous Amos, etc.