And Main Goal of Samah Cafe - Business Plan Example

Business Plan for Samah Café Business Goals: Everything that starts off has its aims and objectives, and so does Samah café. The main goal of the Samah café is to provide superior quality of service with luxurious facilities to its clients, which will not only include computer or the entertainment services but would also provide with the bar and restaurant services, combined with exclusive and outstandingly rich setting, well trained chefs and amenities, and lavish furniture ensures that Samah Cafe will provide an ultramodern cafe and IT experience different from any other cafe. Business Aim: As the world is progressing day by day, Samah Café felt that there was a need to open a luxury filled seven star café to provide consumers of what they’ve been demanding, that is the internet cafe, entertainment and food department in a calm environment. Target Market of the business: As Dubai is known to have a high GDP per capita and have the highest tourist rate, it would be suitable to open a place like Samah cafe in Dubai, where people could afford it, as the café would be quite expensive to use. Its main focus would be to attract the tourists, mostly the upper class citizens of Dubai and the young thriving men and women from across the world who are willing to have a great experience. Purpose of the business: Since people in UAE, especially in Dubai are wealthy and are fond of luxurious places, the thought of opening a seven star café would not be too bad as it would be more attractive than a common internet café. Most of the internet cafes are usually simple and not too well maintained, However, Samah Cafe will make the most of the opportunity, and provide people with a well maintained, stylish café, bar and a restaurant to the people who’re seeking for a sophisticated place which could fulfill their needs related to both, computer and food. Such big cafés like Samah would be eye-catching for all, thus becoming the main reason behind its success. In addition to that, above anything else, the picture that it would create of Samah café would be something really big. Hopefully Samah café will serve its best in both the worlds. Competition strategy: Samah Café would not be facing much of a competition from its other competitors, as its main plan is to target the upper class of Dubai, and for them Samah Café would be a very unique and a new experience, so it is most likely to attain its targets. As far as other small internet cafes are concerned, they are most likely to run their business as before, as their target market might not be able to afford the high cost of using the seven star café, i.e. Samah Café. Despite the competition offered by the small internet cafes, it should not be of a much worry for the Samah Café. Marketing strategy: Marketing approach for Samah Café would be straight and trouble-free. The target market for promoting the café would be the elite class, the tourists, by and large the sheikhs of UAE and neighboring countries. Being a seven star café marketing person, I would want to spread the word of Samah Café through all means of mass communications, which would include radio, pamphlets, internet, newspapers, and billboards so that the people are familiar about the café and are fascinated by the facilities provided by the café. The way forward: Samah Café may also get into an agreement with a renowned company at a low price, to supply them with the essential assets that they would need throughout out the year for the running of the business, which could prove to be advantageous for both the parties in the contract, as Samah café could lessen their fixed costs, which would allow the cafe to bring in a better margin of profit or about dropping the fee of their products to pull more people towards them, thus leading to increase in sales and total revenue produced. The cash flow overview: The cash flow for the business should not be much of a concern as the café for the most part would be dealing in cash with the customers, plus, as far as the suppliers are concerned, it might set up things with them to supply goods on credit for the food department, which could prove to be very advantageous for the business, as this way the business by no means could go out of ready money and would continue to exist and bear its burden even in bad times. Thus, it would make it really easy for the company to grow and spread out in a very span of time. Price of Computer per 20 Cost of Computer per sale 15 Food 15 Cost of Food per sale 10 Price of Bar 30 Cost of Bar per sale 17 Cash Movement January February March April May June July August September October November December Total Sales 1000 1200 2000 3000 3000 3500 3800 4000 4100 4500 4700 5200 Income Operations Computer Sales 400 500 800 1000 750 1250 1300 1100 1100 1300 1300 1400 Food Sales 200 400 600 1000 1000 750 900 1100 1100 1200 1400 1400 Bar Sales 400 300 600 1000 1250 1000 2000 1800 1900 2000 2000 2400 Total Computer Income 8000 10000 16000 20000 15000 25000 18000 22000 22000 26000 26000 28000 Total Food Income 3000 6000 9000 15000 15000 11250 13500 16500 16500 18000 21000 21000 Total Bar Income 12000 9000 18000 30000 37500 22500 27000 33000 33000 36000 42000 42000 Total Income 24000 25000 43000 65000 67500 61750 58500 71500 71500 80000 89000 91000 Outgoing Operations Salaries 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 Rent 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 Telephone 500 700 1000 1000 1500 1700 1250 1500 1500 2000 2500 2500 Internet 6000 7500 12000 15000 11250 18750 13500 16500 16500 19500 19500 21000 Kitchen 2000 4000 6000 10000 10000 7500 9000 11000 11000 12000 14000 14000 Bar 6800 5100 10200 17000 21250 17000 34000 30600 32300 34000 34000 34000 Advertising 100 120 200 300 300 350 380 400 410 450 470 520 Total Expenses 24400 26420 38400 52300 53300 54300 67130 69000 70710 76950 79470 81020 Monthly Total -400 -1420 4600 12700 14200 7450 -8630 2500 1790 3550 9530 9980 Read More