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Individual Report and Reflection - Coursework Example

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Part 2: Report and Reflection Contact Details Group Name Group Members Part 2: Report and Reflection Introduction Organizing and running an event is a challenging, yet rewarding endeavour. To comply with the requirements of the course, one’s group selected to pursue a fundraising event by purchasing and selling Subha, known as prayer beads for Muslim people…
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Individual Report and Reflection
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"Individual Report and Reflection"

Download file to see previous pages The reflection portion would proffer personal opinion about the experience gained from the small business endeavour and how one would benefit from it in the future. One’s group which is composed of five members decided to choose Salah Adden mosque and sell tradition product from Saudi Arabia which is (subha). The purpose of the small business is to earn moray for donation to a chosen charity and enable making some reforms in the Salah Adden mosque. The report would be structured by initially discussing the planning phase where the profile of the charity event was organized and decided on. Intricate details were eventually noted to incorporate pre-event marketing information like the 4Is applied in the project; operational details; clearly defined objectives and group goals; market research; and the relationship to various stakeholders. The outcome of the event would also be revealed in terms of the financial performance and the lessons learned from the experience. Profile of the Charity and the Community Involved The chosen charity as beneficiary for the proceeds of the subha sales is the Salah Adden mosque located in central London. ...
served by friends included praying five times a day on the mosque and would therefore enable the group to facilitate contact and correspondences with authorized mosque personnel to implement the charity and donation and monitor the changes on the proposed improvements, as indicated. In this regard, the objectives and goals of the group and of the event are as follows: Group Objectives: To organize and implement a fundraising event through buying and selling of Muslim prayer beads (subha) and donate the proceeds from the sales to the Salah Adden mosque. The proceeds are proposed to be spent on carpets and adding more shelves on the mosque’s furniture and fixtures. How the Activity/Event Evolved, Planned and Promoted How the Fundraising Idea Evolved: The group has initially agreed on selling a particular product to raise funds for donation to the Salah Adden mosque. Each member in the group gave an idea about proposed products to sell. One member suggested selling some cake and drink; while another member said it would be better to sell stationary to address the students’ needs. Finally, from the suggested product list, the group decided to sell Subha, prayer beads for Muslim people for the reason that it is unique and the target customers would be interested in it. The proposed target market is the Muslim students of the University. The Planning Phase: The planning phase included the development of the business plan (Annex A) and a market research. The market research required application of the 4Ps theory where details of the product, price, place and promotions would be closely evaluated, strategies designed and explicitly stated for clarity of direction in implementation (Carter and Jones-Evans, 2006; Nwankwo and Gbadamosi, 2011). The brief market research ...Download file to see next pagesRead More
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