HMV Group's Strategy - Research Proposal Example

Download file to see previous pages HMV Group offers music and media products online at Hmv.com, however, this particular segment of the business only makes up approximately 10 percent of total HMV Group revenues, which suggests an opportunity for strategic changes to build higher sales volumes in the online environment. This report highlights the various strategic options available to the HMV Group as well as an analysis of the potential effectiveness of these new strategies based on the current strategic position of the organization.
By early 2009, HMV had experienced sales growth of 11 percent, however, this appears to be an isolated incident which did not stem from higher consumer patronage and online sales, but from the sale of HMV Japan (Bryant, 2008). It appears that HMV Group was experiencing minimal sales volumes in the Japanese division of the company, thus the sale of this particular business unit was performed in order to increase total company liquidity and make the company’s stock appear more viable for long-term investment. The implementation of the Japanese HMV division did not bring adequate sales results to the company, thus this was an initial failure at diversifying the company’s total business portfolio.
Additionally, and much to the surprise of the HMV Group leadership, the company experienced its best Christmas sales in December 2008, largely due to video game sales in the HMV division (Financial Times, 2008). This seems to have taken the company on a new strategic direction by January 2009, with a much higher focus on video game sales and less focus on music sales and downloads. ...Download file to see next pagesRead More