Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Applying value expectancy theory, or the theory of reasoned action or planned behavior, to a potential HIV prevention program in Tanzania - Research Paper Example

Comments (0) Cite this document
Many people are either infected or affected in a way. This reflects a worrying trend, which in turn requires being resolved in the most appropriate manner to eliminate the threat posed by the disease. Every country all…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Applying value expectancy theory, or the theory of reasoned action or planned behavior, to a potential HIV prevention program in Tanzania
Read TextPreview

Extract of sample "Applying value expectancy theory, or the theory of reasoned action or planned behavior, to a potential HIV prevention program in Tanzania"

Download file to see previous pages Human Immunodeficiency Syndrome (HIV) and Acquired Immune Deficiency (AIDS) together form a disease that has decimated a lot of people globally and has seen the productive people fall to it (Whiteside 2008). As of 2007/08, the HIV prevalence rate in Tanzania had fallen to 5.7% with women having 6.6% while men had 4.6%. This was a fall from 7.0% with 7.7% in the 6,000 women who were tested and 4.3% in men, 4,900 of whom were tested. This information was accessed from the United Nations Economic Commission for Africa, 2009.
As a result of this intervention, the women in Tanzania are anticipated to revolutionize in several ways. First of all, the women are expected to become more assertive in the households as far as sex is concerned. This translates that women being able to negotiate for sex with their partners and in effect increase the use of condoms. At the same time, the high risk category is projected to be knowledgeable on the benefits of using condoms. They are expected to start taking precautionary measures, as well as, educating their fellow women on the same. The high risk group in this case mainly encompasses commercial sex workers.
The value of assessing this behavioral intention is to allow the strategists redesign ineffective messages and also allow the formulation of more effective and up-to-date version. As Fishbein (2000) has stated, there is no need to formulate new theories of behavior change. The existing ones are effective when applied well. In that regard, as he has stated, targeting a specific behavior for change will effectively bring about the needed change. If the women can be well informed of the risks that they face through unprotected sex, they can then change for the better.
This figure displays the interrelationship of different factors in the shaping of behavior. This model, espoused by Fishbein (2000), indicated the way that behavior of women using condoms will be ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Applying value expectancy theory, or the theory of reasoned action or Research Paper”, n.d.)
Retrieved from
(Applying Value Expectancy Theory, or the Theory of Reasoned Action or Research Paper)
“Applying Value Expectancy Theory, or the Theory of Reasoned Action or Research Paper”, n.d.
  • Cited: 1 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Applying value expectancy theory, or the theory of reasoned action or planned behavior, to a potential HIV prevention program in Tanzania

Theory of Planned Behavior

...the attitudes towards behavior (Ajzen, 2005). The theory was proposed by Icek Ajzen as an extension of his earlier work on the theory of reasoned action. The theory asserts that personal attitudes, subjective norms and the behavioral control will shape individual behavioral intentions. The attitude towards behavior is the individual positive or negative feelings which guide the performance of the behavior. The attitude can be assessed from the belief regarding the outcomes from the behavior and evaluation of the desirability of the...
3 Pages(750 words)Essay

Theory of planned behavior

...? Theory of Planned Behavior: Literature Review Theory of Planned Behavior The theory of planned behavior (Ajzen, 1985; Ajzen and Madden, 1986; Schifter and Ajzen, 1985) is a psychological tool which can be used to assess the likelihood of people performing a certain action or behaving in a certain manner and explain the same. It is an extension of the theory of reasoned action by Ajzen and Fishbein (Ajzen & Fishbein, 1980; Fishbein & Ajzen, 1975). The extension was necessary due to certain limitations in the original...
4 Pages(1000 words)Literature review

Motivation Expectancy Value Theory that people prefer engaging in tasks that have higher subjective values than those that have lower subjective values. This means that when one behavior is present, an individual is likely to choose behavior that when applied will yield success and value. This theory has proved to be handy in explaining social behaviors and in motivating people. It has also been useful in learning as students’ ability to want to be engaged in learning depends greatly on this theory. Wentzel and Wigfield (2009) in their book wrote that motivated learning behaviors are based on two...
3 Pages(750 words)Research Paper

Theory of Planned Behavior

..., compared to men, are more dominated by concerns on fat and calorie intake that sometimes lead to eating disorders such as bulimia or anorexia nervosa (Rozin, Bauer and Catanese, 2003 and Va?gstrand, et al., 2007). It is also said that the life expectancy of women is 7 years longer than men, and men in general are more prone to death caused by diseases (Wardle, et al., 2004). With such findings, it is thus important to develop a deeper understanding whether the theory of planned behavior as it relates to gender and the possible differences in the choice of foods and/or eating habits between males and females, correlates to these gendered health concerns (Shannon, et al.,...
6 Pages(1500 words)Research Paper

Expectancy Violations Theory

However, the scholar argues that personal space is continually reflective of the compromise present between conflicting approach needs that are intact with human beings in relation to having affiliation and privacy (Griffin 85). It is worth mentioning that personal space emanated from an anthropologist, Edward Hall from the Institute of Technology in Illinois. In his argument, he coined proxemics as a study in which people utilise space as special elaboration of culture. Furthermore, he argues that America had four zones that were related to proxemics: intimate distance, personal distance, social distance and public distance. In essence, the four zones range from 0 to 10 fits depending on the zone. In his works, Hall gives clear i...
3 Pages(750 words)Essay

Applying Theory

...for Diabetes. London: DoH. Garson, D. (2007). CHASS. Retrieved April 10, 2009, from Theory of Reasoned Action: Gebhardt, W., & Maes, S. (2001). Integrating social-psychological frameworks for health behaviour research. American Journal of Health Behavior , 25(6):528 - 536. Hacker, K., Brown, E., Cabral, H., & Dodds, D. (2005). Applying a transtheoretical behavioral change model to HIV/STD and pregnancy prevention in adolescent clinics. Journal of Adolescent Health , 37(3):S80 - S93. Health Development Agency. (2001). Retrieved April 10, 2009, from...
6 Pages(1500 words)Essay

Expectancy theory

...Expectancy Theory Expectancy theory attempts to explain the reasons behind an individual opting for one behavioral option over the rest. The theory argues that individuals will draw motivation from the belief that their decision brings desired outcome. Expectancy theory is anchored on three pillars that include expectancy, instrumentality and valence. Expectancy is the belief that efforts contribute to improved performance. The theory is observed in the belief that hard work leads to greater success (Redmond 1). Many factors influence...
1 Pages(250 words)Essay

Expectancy theory in nursing

...that the outcome is beyond their perceived outcomes, then their ability to influence is low leading to low motivation. In instrumentality, individuals believe that they will receive a reward if they meet the performance expectations set. This may be in form of a promotion, salary increment, or recognition. Valence, on the other hand, is the individuals’ beliefs in the reward of certain outcome. It is based on their goals, motivational factors, and values. Expectancy theory is related to nursing management in that it allows the nurse managers to ensure that their employees are well motivated to maximize on their potential. It ensures that the nurse...
2 Pages(500 words)Article

Expectancy Violation Theory a negative or positive perception. Expectancy violation theory values personal space as it is described as the boundary that individuals keep and freedom is given to those people who are close. People expect personal space with those they interact with and as per the shared relationship. Because of this, people tend to protect their personal space in events that they experience a violation in the expected behavior. Moreover, the expectancy of people is determined by many factors that influence the personal space. For instance, interactant characteristics are a factor that determines the expectancy...
2 Pages(500 words)Essay

Value of the Theory of Planned Behavior

...that behavioral objective not always results in real performance of due to the different limitations. Specifically, in view of the fact that behavioral objective can’t determine the future way of actions in case if the person does not implement the needed control over his actions, Icek Ajzen offered the Theory of Planned Behavior where he added a construct called “perceived behavioral control” (PBC). This way the scientist improved his previous Theory of Reasoned Action, because it was determined that with the help of Theory of...
11 Pages(2750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Applying value expectancy theory, or the theory of reasoned action or planned behavior, to a potential HIV prevention program in Tanzania for FREE!

Contact Us