Nobody downloaded yet

Perspectives of the Perfume by Design - Research Proposal Example

Comments (0) Cite this document
Summary
The paper «Perspectives of the Perfume by Design” believes the company has all the necessary resources to build a successful business in the Mayfair region, London. The offer of a new fragrance, having no analogs in the market, and the “do-it-yourself” concept will contribute to brand awareness. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Perspectives of the Perfume by Design
Read TextPreview

Extract of sample "Perspectives of the Perfume by Design"

Download file to see previous pages Perfume By Design maintains the excellent potential for first-year profitability, and beyond, and will make a lasting impression on the local community through its commitment to quality and service. Due to the size of this start-up business, the management structure at Perfume By Design will consist of a typical top-down hierarchy, with a centralized management structure. The executive leadership consists of the two owners who will be responsible for the administrative functions at the company, handling all executive-level decision-making. In-store, the senior leadership function will be performed by a Deputy Manager, with all lower-level management and generic associates reporting directly to this manager. This centralized leadership hierarchy will ensure that adequate controls are in place in terms of in-store decision-making and will clearly illustrate the scope of authority granted to each position at Perfume By Design. The organizational structure of the business should be clearly designated (and posted) to leave no room for uncertainty about who at the business maintains authority.
Employees at Perfume By Design, under the company’s stern focus toward creating an atmosphere of internal partnership, will be labeled as Scent Technologists and will be trained, prior to start-up, regarding scent combinations, how to deliver superior customer service, and how to effectively utilize the laboratory-environment equipment. Managers will be expected to comply with senior-level administrative policy and will be held accountable for compliance through incentive pay programmes or disciplinary actions in the event of non-compliance.
This top-down management philosophy does not necessarily mean, in terms of establishing a positive culture, that managers and Scent Technologists will not receive flexibility for offering suggestions and contributing to the strategic goals of the company. In fact, the senior-level leaders will maintain a quality focus on the soft approach to managing human resources by continuously developing and coaching employees to succeed.
...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Perspectives of the Perfume by Design Research Proposal, n.d.)
Perspectives of the Perfume by Design Research Proposal. Retrieved from https://studentshare.org/business/1721653-developing-a-small-business
(Perspectives of the Perfume by Design Research Proposal)
Perspectives of the Perfume by Design Research Proposal. https://studentshare.org/business/1721653-developing-a-small-business.
“Perspectives of the Perfume by Design Research Proposal”, n.d. https://studentshare.org/business/1721653-developing-a-small-business.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Perspectives of the Perfume by Design

Dior J`adore Perfume

...for the same product, and they identify themselves with the picture of feminity in the perfume. They never go for a different or substitute product, because of its unique fragrance and quality. The product has been in the market for the last ten years. Flimsy bottle caps sometimes with decorated gold ribbon, brilliant, transparent and unique crystal bottle design, and attractive letter design of the word J’adore are the distinctive features of the product packing. They also use luxurious, clean, contemporary image of celebrities on the package. 1.2 Current Pricing: Dior follows the pricing strategy of competitive pricing, ie; they set the price according to the prices set by their...
8 Pages(2000 words)Essay

Perfume Brands Calvin Klein & Bvlgari

... scent by giving it a better fragrance. Compared to CK, Bvlgari is more specialized in the second kind which is more unique. Another factor that differentiates both the brands is the customers that they target. CK is mostly targeted on the young professionals while Bvlgari focus more on the middle aged group. Also, CK offers more perfume varieties compared to that of Bvlgari. Another success factor behind both the brands is the design of the perfume bottles. Unlike any other products, the shape, design and size of the package plays a very important role in the perfume products. Customers are equally attracted by the design of the bottles. The shape of the bottle itself conveys whether the perfume is meant for men or women. Both... ?...
2 Pages(500 words)Essay

Film Review: Perfume

...Film Review: Perfume The film under discussion is no ordinary film. Inspired by the book written by Patrick Suskind, it is a thought out and deep psychological movie which demands viewers’ attention not because it is a story of a murderer but because it ignites the superfluous desires in a man with extraordinary senses. It tells the story of Jean-Baptiste Grenouille who was born in the slums of 18th-century France with an overpowering atmosphere as his mother delivers him under th. This however, had a consequence on the grown up Jean who could smell stone or even the blades of grass so robustly from a distance that fragrance attracted his nose with great force and the desire to perfect this aroma began from here. Tom...
4 Pages(1000 words)Essay

Opium Perfume Sophie Dahl Advertisment

...The Sophie Dahl's Opium Perfume Advertisement The Sophie Dahl's Opium perfume advertisement for Yves Saint Laurent conveys a meaningful message that we study in this essay from different perspectives. We take a look at the life of Sophie Dahl, the characteristics of the Opium perfume, the widespread use of Shock Advertising, the history of nude painting, and Advertising as Art in order to see from several angles how this well-known advertisement has something to say about our own sexuality. In the way of decoding the Sophie Dahl advertisement we pay more attention to the provocative aura of the advertisement than to the fact that it was banned by the Advertising...
28 Pages(7000 words)Essay

Perfume

...SUSKIND’S PERFUME: AN ANALYSIS Perfume (1986) is a popular novel written by Patrick Suskind. It depicted the tale of Jean-Baptiste Grenouille, a massmurderer who killed dozens of beautiful, nubile virgins in Grasse, France in his experiment to concoct the perfect perfume. The theme of the narrative may appear simple at first glance but the story has an underlying depth and novelty. There are several reasons for this but the most important is that the tale is an interesting study and discourse of human nature. This important theme was explored with Suskind combining elements of reality and fantasy into one credible and believable tale, especially when the book has been originally...
5 Pages(1250 words)Essay

Taylor Swift perfume report

.... The perfume is created by Swift herself with perfumer Olivier Gillotin of Givaudan and is inspired by Swift’s favorite memories and scents, and it features notes of freesia, apple blossom, raspberry, vanilla, honeysuckle, white hibiscus, amber, sandalwood and peach. The packaging includes an antiqued gold Moravian star, a dove and bird cage charms5. The perfume is designed for consumer use and is branded after the singer to encourage easy patronage from the singer’s fans. Given that the product is a personal choice and personally made by Taylor Swift herself (with perfumer Olivier Gillotin of Givaudan), consumers will not accept any other brand...
8 Pages(2000 words)Essay

Perfume Advertising Adaptation

...Perfume Advertising Adaptation Article In this study by Solomon, Ashmore and Longo, the authors have described the process of how attractive models and celebrities are used abundantly in the advertisements. However, the author argues that it is not compulsory for an advertisement to be a success if it contained the model that only has ‘good looks’. The essential of a successful advertisement is when the image of a celebrity matches up with product’s precise image, it is only then the message will be effective. The person who perceives an advertisement often sees a multiple type of good looks in a model that is the reason why certain specialty models pairs with the specific products which matches up with their...
2 Pages(500 words)Essay

Value and History of Design Artifact - Perfume

...Perfume Abstract This research assesses value of design artifact (such as a perfume) as a fluid aggregate relation referring to a multidimensional and constant transforming relationship between properties and people. Perfumes are regarded as non-essential artifacts, thus are not required for our daily existence. In abolishing its usage in daily routine, it is possible to survive and live comfortably without it. Origin of perfumes identifies its usage in rituals and religious matters. Its widespread application eventually expanded with the swap of knowledge and technologies among different religions and tribes. Still with its spiritual usage, its aesthetic application soon found favor among the consumers. The relationship between... class...
11 Pages(2750 words)Assignment

Perfume

...Corse: Perfume As discussed in the previous script, my keen area of study is perfumes. Perfume is a composition of fragrant vital oils or aroma elements, fixatives and solvents applied to enhance the scent of the human bodies, objects, animals, food and living spaces. Archeological digs and ancient text document that perfumes existed even in the earliest phases of human culture, though the modern and commercial perfumery entered during the final quarter of the 19th C (Townsend 114). The commercialization of perfumery is partly attributable to the synthesis of aroma forms such as vanilla that permitted the production of fragrances that had scents that were previously...
3 Pages(750 words)Essay

History and Contexts of Perfume

...History and Contexts of Perfume Introduction There are various products which most people consider important in their daily lives. These products and even activities often influence their sense of completion in their day, as well as their general well-being. Perfumes are one of the products which people often apply as part of their daily wear. This paper will be a reflective essay covering my experience of not applying this product for a week, including reflections on why and how the product has become an indispensable part of my life. Various questions will be considered in this essay, including the socio-cultural factors which have impacted on the development of the product. This paper will also...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Proposal on topic Perspectives of the Perfume by Design for FREE!

Contact Us