The Low-Fares Airline Tourism Case Study
10 pages
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CEO Michael O’Leary can be characterized as an eccentric, charismatic leader. He has never been conventional and has always been ready for controversy. Thus, he dressed as the Pope, St Patrick, and an aviator to promote his company. He also repeatedly challenged his rivals in very outspoken and extraordinary ways (e.g., challenged EasyJet sitting on top of a tank, etc).