SMART Objectives of Houston City - Report Example

SMART Objectives; Houston Demographics and History Houston is multicultural in general. Partly because of various academic institutions, hitherto industries and being a big pot city. The city has people who speak more than ninety languages. It entails some of the youngest populations in the United States. Government officials attribute this to increase in the number of immigrants into Texas (Lee, 2012). The authorities approximate that city has almost half a million people staying in the city without official documentation. At fifty-one percent, whites form the majority of the population followed by non-Hispanics at twenty-six percent, and a paltry twenty-four percent for African Americans. This report comes from the two thousand and ten-population census. The world recognizes Houston because of its big energy industry. The biggest contributors are natural gas and oil. Wind and solar that entails renewable sources of energy supplement the sector largely. Why Houston is the most appropriate place for Investment Houston has open houses that offer opportunity to attract likely buyers. Some of the best agencies are Realtor that offers help to interested buyers of houses especially regarding ideas related to decoration. Holding an open house gives an investor or interested buyer an opportunity to market the house directly to likely buyers. It offers an opportunity for workers to view the home by walking from one to another while at the same time making inquiries in areas they feel not addressed fully. Areas that require explanation include among others features of the home. Through this, buyers see the details of the house in a manner that others cannot get by flipping through photos images posted in an album or on the internet. The open house creates a good opportunity for the investor to get genuine feedback concerning the home on sale. Such a house is easy to host and only requires adequate preparation in advance. Realtor, the agency takes the responsibility of organizing for the appropriate time and day to host the event. It is clear that most public houses conduct their viewing over the weekend for a few hours especially in the afternoons. However, Realtor arranges for any interested investor to view the home during midweek. This helps buyers get sometime of their busy schedule during the week to view the home then take their families out over the weekend. Another opportunity presents itself in the relationship and partnership between the City of Houston and the United States Department of Housing and Urban Development. This enhances the housing and community development. Other partners in this development program include HUD assistant secretary Mercedes Marquez, Mayor Anise Parker, and members of the Texas Organizing Project. The project aims at investing money in eliminating slums in Houston and uplifting the housing scheme within the city. The project hand the city one hundred and fifty-one million dollars to facilitate the recovery department. The administrative officers of the city aim at spreading the resources in the entire city to allow people especially investors enjoy the true benefits of this type of resources. This is a commonsense mechanism, aimed approach towards utilizing community and housing development funds. The administration aims at using the funds to revitalize the neighborhoods to oversee maximum impact. The selection committee analyzed various factors before choosing on the appropriate neighborhoods to benefit from the funds (Allen, 1936). Among other factors considered were levels of income, hurricane damage, as well as the possibility of revitalization. This means that investors would be putting their money in areas where the demonstration is serious about creating an enabling environment for operation of business to profitable levels. Meetings for planning development entailed communities and this says a lot about the information level of residents. Investing Houston means that the companies would invest in an enlightened community. The Houston Economy is superb. Chaired by Drayton McLane, this constitutes an aggressive promotional program that produces drivers for the development of the economy of Houston. This is a product of the ten-year strategic plan originally dubbed Opportunity Houston bankrolled with forty million fundraised vehicles. The plan targeted at creating more than six hundred jobs in the process of attracting more than sixty billion dollars through capital investment. This explains the reason for investors to develop the interest in investing Houston. The administration has strategies to enhance survival of businesses. Opportunity Houston constitutes an integral component of Houston Economic development plan. This remains the foundation of success over the last three years. Assessing the amount of revenue raised since then gives a clear indication that the businesses have rooms to improve. With an overall impact of more than twelve point three billion dollars, the city offers a favorable environment for investors (Ann, 1982). This is a great opportunity for potential entrepreneurs. Features of this six-year program that starts in two thousand and fourteen are many and broad. The aggressive promotional initiative produces drivers of the economy throughout the planned ten-year period. Important to investors is to understand the program aim at proactive and targeted promotional and campaigns relating to public relations. It focuses on identifying and pursuing of foreign direct investment. In this case, the city welcomes entrepreneurs both from abroad and within the United States of America. It concentrates on refining industries and marketing further besides shifting attention long-term development projects. This is in addition to distributing government staffs to handle expected increase in the number of project leads. Finally, the program strives to enhance the bigger perception of the business carried by Houston. Houston City has set objectives that are crucial because they set the pace for operation of organizations such as George Brown centre. Businesses operating in Houston have specific targets and this makes them more successful than those operating in other cities. This is considering the fact that Houston is the largest city in Texas (Kleiner, 2005). The working advantage for business in Houston is that their objectives give them the direction to follow. Businesses set objectives in all aspects of operations including production, distribution, sales, marketing, and finance among many more areas. A SMART promotional approach is the blueprint for building effective promotional campaigns. The SMART acronym applies specific, measurable, achievable, realistic, as well as timed objectives to highlight a business termed to use successful marketing methodologies. Success for businesses using SMART comes from their ability to be specific because the management understands what the business needs to achieve. It is easy to quantify the magnitude of achievement because it is measurable. Entertainment Centers: Restaurants and Cuisine George Brown Centre has enlisted all activities related to hosting conferences together making it a one-stop shop. Most businesses in Houston have goals and milestone that require measurement and this underlines the success of their operations. Their measuring units include total sales revenue, units sold, as well as level of profits. The measurable objectives are specific making them effective. The growth of businesses takes a gradual and planned route. Businesses create target objectives using achievable goals. The growth trends in profit levels taking a positive curve from one trading year to the next. Realistic sets of achievable goals work as motivating factors to company employees (Marguerite, 1991). They catalyze employees to strive towards achieving what the company outlines. Goals that appear impossible to achieve de-motivate employees and reduces their commitment to work. Resource planning marks the difference between realistic objectives and achievable SMART objectives. Effective distribution channels complement the adequate product momentum that helps in the realization of important increase in sales. Business need to have timed beginning and ending. This gives room for analysis and evaluation to produce targeted results. Dinner Night Life Working as a team that entails employees and managers work together helps in the advancement of business companies. Individuals within Houston take the initiative to narrow in on a single particular task to satisfy individual needs. First, employees have a tendency of connecting their jobs to company success. Through this, employees together with managers comprehend that they have individual roles to accomplish in realizing company success. Most of them undertake an insightful self-evaluation of their work, contribution, and their efforts help in promoting company success. They understand fully that their contributions influence the performance of the business in the market and ultimately contribute to either success or failure. A company interested in increasing its market share, employees in the sales team enhances their efforts in this area to align their work with desired development levels of the company. The second perspective entails identifying goal categories. This is critical in the sense that it helps an employee improve his or her individual success and in the process promote the prosperity of the business organization. Members of a particular organization take time to brainstorm on the concepts that drive the business towards the success path. The ideas under consideration constitute extensions of identified connections concerning the job and company desired goals. Employees are excellent at determining which among their SMART objectives ought to appear at the top of the list of priorities. This depends on where the overall company position ought to be in future. Museum of Fine Arts at Houston It is located at the centre of the Museum District of Houston. Scholars abbreviate the Museum of Fine Art, Houston as MFAH (Engelkemeir, 2010). It is a contemporary cultural complex with two gallery buildings that harbor a center for visitors, a sculpture garden, café, library, twp art schools, movie theatre, two gift shops, and two house museums. It has a main campus. The campus presents art collections and exhibitions in the two main gallery buildings at the museum. The first is the Caroline Weiss Law and building and the Audrey Jones Beck Building is the second. An underground tunnel named Wilson connects the two grand structures. The Café express also sits in the two buildings that allow people to catch snacks along the way. The Museum of Fine Arts, Houston Shop, the Kinder Foundation Education Centre, Hirsch Library, as well as the Brown Auditorium Theatre are inside the two gallery buildings. On the other hand, the Cullen Sculpture Garden is an urban Oasis designed with the courtesy of Isam Noguchi. Features put together the dynamic sculpture with modern aspects designed by Henri Matisse, Joan Miro, Albert Giacometti, and Ellsworth Kelly. Other Features Other festivals include the sixty fifth annual gala and art auction that takes place on Friday 4, two thousand and fourteen. People can view items on auction on the twenty ninth day of March two thousand and fourteen, and the third day of April the same year during regular Museum hours. To understand the magnitude of the festival it is important to understand that during the event officials will close other museum activities to cater for the festival. Banking History First banks in the state were state-owned. On the eleventh day of July in nineteen hundred and thirteen, Freeport National Bank received its charter to run business a fully-fledged Bank. It had a capital stock of fifty thousand United States dollars. The first offices were on W. Park avenue in Freeport within the state of Texas. The same year the United States government backed the bank to start issuing its currency. Throughout the Great Depression of around nineteen twenty-nine, the bank survived the financial storm. A business develops a mechanism of understanding the level of success. A SMART objective carries the potential to succeed since the company can achieve. Businesses in Houston have specific important factors that they apply to set their SMART objectives. They include resources and time (Gibson, 1998). Houston is a resourceful. This makes the objectives realistic. On the other hand, timescale components offer a strict target that helps businesspersons concentrate on particular tasks needed to attain the set goals. Timescale components prevent the issue of procrastination from arising during implementation of a project. A specific and measurable goal carries the potential of achievement. To apply specific promotional objectives businesses in Houston focus on a single objective for every plan. This optimizes efficiency. Most often, these businesses aim at achieving various promotional goals simultaneously. However, it is important for businesses to attach each desired objective to a plan in the processing of enhancing effectiveness. References Allen, O. F. (1936). City of Houston from Wilderness to Wonder. Self Published. NA. Ann, Q. (1982). Native Houstonian – A Collective Portrait. The Donning Company – Houston Baptist University Press. Engelkemeir, R. (2010). Mapping out Adults in Houston Area. New York: Pearson Publishers. Gibson, C. (1998). Population of the Largest 100 Cities and other urban Places. New York: McGraw-Hill. Kleiner, D.J. (2005). A Handbook of Texas. Texas: Texas University Lee, R. (2012). City Wins Census Appeal. Texas: Texas University. Marguerite, J. (1991). Houston, the Unknown City, 1836–1946. Texas A & M University Press. Read More