The Rental Apartment Agency Industry - Research Proposal Example

 The Rental Apartment Agency Industry Introduction Executive summary Objective: The company provides several services in Houston for those who come for healthcare, tourism, businesses and studying. The company helps them to arrange accommodation, transportation, translation, coordination and communication. Industry analysis        Future outlook and Industry forecast   The rental apartment agency industry is an essential industry. People who are coming to Houston would like to find the right apartment for their stay. They could be patients in the Texas medical center, students, businessmen and women or tourists. Our main offering, Easy Busy services, will focus mainly on providing apartments for those people. In addition to apartment rentals, we will be providing additional services, which will not be considered our main services, such as car or limo rentals, student admission, translations, and immigration attorneys. We will be targeting people who are coming from the Middle East to start with, then we might expand the business to target a larger segment in the future. You can find more information about targeting and segmentation in the Segmentation section. According to the reports for the Texas medical centers, “The Texas Medical Center is the largest medical center in the world with one of the highest densities of clinical facilities for patient care, basic science. The Texas Medical Center receives 160,000 daily visitors and over six million annual patient visits, including over 18,000 international patients.” These visitors would definitely need to find the right one or two-bedroom apartments to stay in. We conducted a site survey. Our sample was not too big, 50 Middle Eastern patients and 10 students, and we found the following results: 90% of the people who come to Houston for medical services need the following: Two-bedroom furnished apartment that is close to the medical centers. They want the utilities and Internet to be included. They need to rent a family-sized car. Their government is paying for their stay and the hospital fees, so they are willing to pay. Most of them are not very satisfy with their current services. Students need a one-bedroom apartment that is close to their school and they only need to rent a car for the first two months. Few of the businessmen and women require renting a car. They want limo services and they prefer to stay in a hotel. The demand for this service is increasing every year. More patients and students from the Middle East are coming to Houston as mentioned previously because it has some of the best hospitals and schools in the world. The following figures show statistics about the number of patients’ families who come to Houston from Saudi Arabia, Qatar, the Emirate and Kuwait who we managed to get from the consulates and the medical attaches offices. The figure above clearly shows that the demand is increasing as the number of people who are coming to Houston also increases, and this is only an example from four countries. On the other hand, the supply is not great. There are very few new firms that enter this industry. Those who already exist are not providing good quality service or customer service, and they are met with too many complaints to be successful. Also, there is no single firm who can provide all of the many services that we are providing. (More information about competitors can be found in the Competitors section.) Easy Busy will of course take advantage of this growing segment. The size of the overall market assures that the company can expect to gain a good return on investment within a few years. One of the unique features Easy Busy will provide, which might lead to a competitive advantage, is a user friendly website that can easily help people to allocate the best apartment. The website will have information not only about the apartments, but also all necessary information about living in Houston in different languages to better serve our segments. (More information about the website will be provided in the Marking/distribution Plan.) In order to put the new venture in a proper context, an environmental analysis should be conducted to identify trends and changes on national and international levels. Four primary external factors might affect the business, and they are as follows: Economy: We should consider the income and the GDP of our target segment. As mentioned previously, our segments are people from the Middle East who come to Houston with all of their expenses paid by their government, and can therefore be considered a middle to high income segment. The GDP in the Middle Eastern countries is also high. The only economical problem with that segment is that the revolutions that are happing there, which might change the whole economical system and the medical services polices within theses countries. Culture: It is very important to understand both the culture of our target customers and the culture of the country where we operate the business. We are four partners: three of us are from the Middle East, Hamad, Faris, and Khalid, and John is from Houston. Therefore, we should have no problem in dealing with cultural issues. Technology: It is very important to adapt to today’s information technology changes. Also, it is very difficult to predict future advances in information technology. Fortunately, one of us, Hamad, is an IT specialist. The website, Twitter account and Facebook will be available in our offering. Legal concerns: There are many legal issues in starting a new business, such as price restrictions, media restrictions, ethical issues, safety, et cetera. We should be ready and prepared for these legal concerns that may arise.  SWOT Analysis Competitors Easy Busy Multi-Services Company faces competition from service providers in Houston. These providers include hotels, online travel agents, car rental companies, hospices, apartments and housing agents, online translation services, and attorneys in Houston. These competitors are classified as generic, total budget, or product competitors. Generic competitors are service providers in a particular niche market. For instance, our company will compete with hotels, apartments, and house agents in the accommodation market. It will compete with car rental companies, taxis, buses, trains, and limos in the transport niche, as well as the threat of online travel agents in Houston. Resident translators, tour guides, attorneys, and student admission advisors in Houston are also generic competitors for the company. Product competitors include tourist service companies targeting the Middle East visitor such as Khan, Alya, Imaad, and KA. The threat from these companies is high because they target a similar Middle-East market as the company. The threat of total budget competitors, however, is low because they target the budget visitor whereas our company targets the middle-to-high income visitor. It is important to note that none of these competitors offers all the services as a comprehensive package. The advantage for Easy Busy Multi-Services is that we are a one-stop-shop for student, medical, and business visitors. Our value-added services such as car rentals, apartment rentals, tour guides, immigration services, translation services, and student admission ensure that we are one step ahead of the product and generic competitors. It also improves our relationship with our customers because they can satisfy their transport, accommodation, education, business, and medical needs simultaneously. Easy Busy Multi-Services Company can achieve competitive advantage by focusing on three key things: quality of services, price, and customer service. Quality of services is important because the company targets middle-and high-income visitors within the $3,000 to $5,000 demographic range. These business, student, and medical visitors will have high expectations on service quality because they are going to pay premium prices. Therefore, the company will differentiate the quality of its services by offering: High-end cars and limos for renting Luxury apartments/houses/hotels in middle-class to high-class neighborhoods High-end fittings and furniture for those who opt for furnished apartments/houses Quality student admission to reputable universities and colleges in Houston Certified and trained tour guides with multi-lingual skills Quality translation from experienced, multi-lingual translators Reputable, practicing attorney(s) with 5 years experience in immigration laws Services will be charged premium prices to attract the targeted business, student, and medical visitors from the Middle East. The charges will be different from competitors because the company will use an odd-even pricing strategy and provide discounts for bundled products, such as deals for an apartment, car, and additional services. Combining products will increase the company’s margins because the mark-ups for each product will be included in the final price. Lastly, the company will review the prices regularly to ensure that the services are profitable. Finally, our company will gain a competitive advantage by investing in customer service and relationship management. We will interact with visitors on a regular basis to ensure that their needs are met. This interaction includes personal visits, telephone calls, instant messaging, and chats on social networks such as Twitter and Facebook. In particular, social media will be used to inform visitors and potential customers of new services, seasonal offers, and price changes. The company will also invest in a website to provide real-time advice and assistance to visitors in Houston and potential customers in the Middle East. Segmentation and Targeting, Differentiation and Positioning Market Segmentation: In this business we will serve five categories of people. Patients who come to Houston for treatment, students who are wishing to study in the USA, employees who want to take specialized training courses, business owners who are looking to attend exhibitions and conferences in the USA, and tourists who are looking to enjoy their vacations. Patients: Many patients in Arabian Gulf countries prefer to receive treatment in the USA. Many of them are receiving treatment at the expense of the Ministry of Health in their home countries, so they don’t know how to do the next step by contacting hospitals and making other plans. They need someone to help them by contacting the suitable hospital and arranging the appointments, the reception at the airport, arranging accommodation and transportation in the city. We plan to supply all of these needs by our own or by coordination with other agents. Students: The growth that happens in Arabian Gulf countries contribute in the increasing of studying abroad. In the USA, there is almost 100,000 students from Arabian Gulf countries. When they decide to go to the USA, they face a big challenge for getting admissions from schools and colleges. Some of them can’t get admission because they didn’t know the proper procedures and they don’t speak proper English. So, we can help them by contacting the schools and colleges on their behalf. Employees: Economic growth in the Arabian Gulf countries and East Asian countries has occurred due to the presence of qualified employees who are working in different fields, which contribute to the development of the economy in their countries. Companies in those countries depend on the development of cognitive and technology to develop the performance of its employees by sending the employees to enroll in different courses in developed countries. The United States is one of those countries that has the knowledge and the technology, thus, many employees are seeking to develop their skills and knowledge by attending the courses offered in the United States. We are looking to coordinate different courses for those who are interested based on what they need. Business owners: The United States is considered one of the biggest industrial countries. They hold many exhibitions and conferences every year, and those exhibitions and conferences are considered big opportunities for business owners to increase their businesses by importing different goods or technologies. We will list most of the exhibitions and conferences in our database for those who are interested, and we can enroll them in it. Tourists: Some of Houston's visitors have free time but they do not know which places can be visited in Texas. We believe that Texas has many places to visit, and we can arrange wonderful schedules for those places. We can also arrange to buy tickets for different events that are held in Texas or in other locations of the USA. After we had divided people based on behavior segmentations, we used demographic segmentation to divide people based on their income. We have three groups: the first group has a high income, the second group has a middle income, and the last group has a low income. In addition, we divided countries based on the region and continent. So, our customers will come from these five regions: Asia, Europe, Africa, Middle East and America, which includes people from South America and Canada. Segmentation Plan 1- Segmentation plan: We have added all these segments in the table. As we show below, we have 60 segments: Segment Example: (Low income Asian student, high income Middle Eastern tourist, et cetera) 2- We eliminated business owners, employees and tourists because we believe they prefer to stay in hotels rather than apartments, so we are not going to target them. Shown below are our 30 remaining segments: 2- We tried to minimize the segments to help us to focus on small groups rather than large groups. This will help us to provide better services. Since most of us are from the Middle East, we have decided to focus on people who come from the Middle East as the first stage. We eliminated four regions, which are Asia, Europe, Africa and America. In the future, we will expand our goal as a second stage to serve people from other regions. Thus, we have 6 segments from the Middle East, which are Studying and Medical, all of them as we mentioned in the demographic segmentation have different incomes, which are high, medium, or low. 3- As we mentioned above, we will offer high quality services. People who have low incomes may not be able to afford to pay the expenses for the services that we offer, so we eliminated that demographic and we are going to target people who have high and medium incomes. The table below shows 4 remaining segments, which are the final segments that we are going to focus on. After studying the market, we believe that the majority of our customers will come from these segments and that will help us to focus our efforts to provide them the best services they can find. Differentiation There are many competitors in Houston who are working in this kind of business. They offer fully furnished apartments for patients and students. So, we should offer high standards of services to get a market share. Quality: We assume that the furniture that we offer should be changed every three years. The furniture will be in excellent condition while they use it. Most of our competitors do not change the furniture for a long time. So, their customers start to complain about the furniture but they cannot leave to other competitors because the situation would be the same. Price: We have studied the market and we found that the prices of two-bedroom units cost $2,400 - $2,800. We have decided to offer similar prices during the whole year, except in summer. We plan to increase our prices from June until September because some families visit their patients in the summer and they spend all the summer with them. We think that our furniture quality will be better than our competitors, which would prompt customers to rent from us since we offer in the same price range. Services: From our experience with those dealers, most of them do not have offices, which means that the customers have to deal with them by phone or by meetings in any available place, which seems suspicious for some customers who do not prefer to deal like this. We offer an official office with a professional staff to take care of our customers and fulfill their needs by offering different services, such as paying with credit card, which is not offered by most of our competitors. In addition, we offer different services, such as a car rental, tourism tours, and so on. Positioning In this part, we are planning to create an awesome impression in the customers’ minds. By following through with all of the criteria that we have mentioned in the differentiation, we believe that we can reach customers’ satisfaction. Customers always look for the price as a major criteria to evaluate services, and when the price is reasonable, they start to use other criteria, such as quality, to evaluate the services. We try to meet the market price and we may exceed it a little bit, but we can assure that the quality and the diversity of services that we offer will be better than our competitors. Internet services: Based on our research, most of our competitors offer low speed Internet. They try to minimize their cost by selecting the basic package for their Internet service. We are deciding to offer high speed Internet, though it will cost us more. We think that to reach customers’ satisfaction, we should offer more than what our customers expect. TV channels: Also, our competitors offer the basic package of TV channels, with all channels being spoken in English or Spanish. We think that most of our customers will come from Asian and Arabian countries, so we plan to offer them many channels that are spoken in Chinese, Arabian and Indian. Kitchen Tools: Many competitors offer the basic tools that are used for cooking. Many customers have to buy more tools than what they are offered. We will offer them a full package of kitchen tools, as well as additional tools such as blenders, coffee makers and BBQ tools. Sanitary Ware: We believe that our customers come from countries that have completely different cultural habits than Americans. They might need special requirements or appliances in bathrooms. Thus, we will meet the needs of our customers by installing these appliances before they ask. We think that will let them feel comfortable and satisfied when they find what they are accustomed to use in their home countries. Description of the venture Easy Busy is a service company that provides different services for patients, students, business owners and tourists. In the beginning, we will be focusing on housing for anyone who is seeking it. Easy Busy has a plan to rent many apartments long term from different complexes, then Easy Busy will furnish and rent them for either short term or long term as furnished apartments. We have studied the market and we completely understand what our customers are looking for. Since we are going to focus on the people who come from the Middle East, we believe that we can fulfill their needs by providing them what they expect to find in the apartments. We have a better understanding about their past experiences with our competitors and we try to avoid all the shortage in services that are offered by our competitors. Our apartments will be located in the medical center, especially on Almeda Street where many Mediterranean people prefer to stay. We will offer different appliances that can be used in the kitchen and bathrooms, and there are several appliances that Mediterranean people are accustomed to using in the kitchen for cooking or other appliances that are used in bathrooms for cleaning. We believe that by providing these tools, we will make our customers satisfied with us and stay with us more. Furthermore, entertainment will get a share of the attention; we think that most of our customers do not speak English, thus, they might prefer to watch Arabic channels. Based on our survey, none of our competitors provide any Arabic channels in their apartments. That will give us a great opportunity to have a big market share by providing this service. Easy Busy plans to offer this services in two ways. Firstly, the office that will be located in the medical center on Almeda street where our expected customers will be. This office will be provided with full requirements that are needed to provide an excellent service. We do not have to rent a large space for the office, so we will rent a reasonable space that will contain three desks with three seats and their appliances, such as a computer and printer and two seats for each desk. In addition, there will be a large enough and comfortable room for waiting. There will be space between each desk to separate our customers and protect their privacy to express their needs and requests comfortably. In the office, we will provide brochures in two languages, Arabic and English, and these brochures will list all of our services and pictures of our apartments, as well as contact numbers. In addition, updated pictures can be shown by our representatives that will reflect the condition of our apartments. We will offer a visit to our apartments and that will help the customers to make a decision to rent the apartment most suitable for them. The second way we will offer our services is through the website, which includes all of the information that is needed. Our website can be browsed in two languages, Arabic and English, and our customers can see all of the services that we provide and the pictures of apartments, as well as a map of each apartment that will help them to find an appropriate place to live in. Furthermore, we will offer a chat room to help the customers talk directly to our representatives and find answers for their enquires. In addition, the customer can place an order via online to book an apartment in advance before they arrive to Houston, which will save them lots of time and money. The business will need three representatives, one of whom must speak Arabic. Since our business does not require experts, we have plans to hire a student for a part-time job, thus, helping us to save a reasonable amount of money. The representatives should know how to use computers and how to deal with customers in order to fulfill their needs. Production Plan Objective The objective of the plan is to ensure that tourists are comfortable and have unlimited access to essential services during their stay in Houston. These services include accommodation, travel, medical tourism, translation, school admission, and immigration assistance. The service plan targets international visitors, business people, students, medical tourists, short-term tourists and trainers. Accommodation The company will provide accommodation services based on the customer’s needs. These services range from 3-star to 5-star hotel services, hostels, budget accommodation, and home stays. Accommodation for medical visitors will include hospital and home care for post-operative recuperation. Transportation Services include travel bookings, emergency insurance cover, and airport pick-up and drop off. The company will also provide cars for rental purposes, limos, and a tour guide for international tourists interested in sightseeing. Contacts for car rental companies will also be provided to help our customers satisfy their public or private transport needs. Assistance will be provided for handicapped customers and underage visitors. Medical Treatment The company will ensure that medical visitors and their families are comfortable during their stay. It will liaise with the Texas Medical Center to provide accommodation and other arrangements for the visitors such as emergency services and outpatient care. In addition, the company will ensure that visitors maintain their visits/checkups with medical consultants and collaborate with the public health services department to provide resources on family planning, immunization, dental services, disease testing, and children’s health programs. Translation The company will offer translation services for international students and visitors who are not familiar with the English language. These translators are proficient in Mandarin, Japanese, Spanish, German, French, and Dutch languages. Customers can also request for resources such as videos, books, and audio tapes of the English language to help them communicate with Houston residents. The company will ensure that its translation phone services are available for all of its customers. 5-Finding Training Program for Overseas Immigration Attorney The company will search for training programs based on the customer’s needs for overseas immigration attorneys. The search will be based in the Houston area, but will be extended to other towns to ensure that visitors have the best immigration legal counsel. 6- School Admission Houston has a variety of distinguished colleges and universities. The company will collaborate with educators to set up advisory services for admission into Houston Baptist University, Houston Community College System, Rice University, Texas Southern University, University of Houston, and the University of St. Thomas among others (City of Houston). In addition, it will provide print and online resources for more than 40 colleges and higher education institutions for local and international students. Technology Utilization The company will adopt information technologies to improve service efficiency. It will create a website to provide online advisory services and use an information management system to collect and analyze tourist data. The website will improve the company’s online presence and allow international visitors to book and pay for services using online payment methods. Operational plan Marketing Plan This section is one of most important sections of the business plan since it describes how the service prices will be distributed and promoted. In order to gain information about the service, marketing research was conducted by surveying a sample of 60 families to collect primary data, which was discussed and analyzed in the industry analysis section. Moreover, secondary data was collected and analyzed as well. Statistics about Middle Eastern patients in Houston were obtained form the consulate of Qatar, the medical office of the UAE, and the consulate of Saudi Arabia, in addition to the international offices of both MD Anderson Cancer Research Center and the Methodist Hospital, which have 95% of the target segment customers. This data was shown in figure 1 of this document. Easy-Busy Marketing goals 1. To meet the growing needs of our target market, which are defined on the basis of income, region, and purpose of visiting Houston 2. To analyze both external factors and internal factors that might affect our business such as competitors, economical, social, political and cultural forces 3. To use differentiated strategy to come up with unique services that attract customers 4. Finally, to come up with the appropriate, effective and profitable marketing mix of service, price, place and promotion Points 1, 2 and 3 were discussed and analyzed in previous sections. Therefore, in this section the attention is focused on the marketing mix strategy of Easy Busy Service Company. Easy-Busy Marketing objectives To establish good relationships with customers To cover our cost (at least the fixed cost) in the first year To increase profit by at least 15% annually from the first five years To break even at the first year To expand our services and offerings during the first three years Service Our Service Commitments to the customers: We will make it easy for the customer to contact us. We will have customer service employees just to ensure this. Provide a professional and high quality service Act with integrity Treat customers politely and with respect The customer will have the flexibly to change the apartment at any time if he /she did not like it or to terminate the contract and leave in the case of an emergency Provide online access that is user friendly and has all the necessary information Provide the customers with a 24/7 hotline and emergency contact Provide customers with free guide books and brochures in their preferred language  PRICING As mentioned previously in the segmentation section, we are aiming at providing high quality apartments and services. Therefore, we are only targeting middle and high-income visitors. Most of the agencies in Houston take advantage of seasonal fluctuating of prices such as charging more during the summer, as the demand will be much more than the supply. In our case, our prices will be fixed during the whole year as the suppliers of the apartments, the landlords, do not change their prices. We are planning to charge 45% markup on cost, which is a very reasonable and competitive figure. Easy Busy Services Company is planning to use two main pricing strategies, which are odd-even strategy and product bundling strategy. Odd-even-strategy This can be defined as “Psychological pricing method based on the belief that certain prices or price ranges are more appealing to buyers. This method involves setting a price in odd numbers (just under round even numbers) such as $49.95 instead of $50.00. Originally, this practice was meant to prevent pilfering of cash by forcing a cashier to open the cash-register (to pay change to the customer) and thus register the transaction. Although not supported by any research findings, its proponents claim that the consumers see a $49.95 price as 'just above $40' and not as 'just below $50.”*[2] For instance, instead of charging the customer $1500 per apartment per month, we can charge $1490. Product bundling is a marketing strategy that involves offering several products for sale as one combined product. For example, if a customer gets the apartment + car + any other service, we will make a good deal for him/her. DISTRiBUTION Distribution channels can be either direct or indirect. Using direct channels means selling directly to the customers, whereas indirect channels use intermediary channels, such as retailer, wholesaler and broker. Our distribution channels will be: Direct to customers (from our office location) Through an agent in the oversees country -Website -Twitter -Facebook As mentioned in the first section of this document, one of the unique features Easy Busy will provide, which might lead to a competitive advantage, is providing a user friendly website that can easily help customers to locate the best apartment that meets their needs. The website will have information not only about the apartments, but also all necessary information about living in Houston in different languages that serve our segments’ needs and wants. Then a different screen will pop up to show all the different options from Easy Busy database. In addition, there will be information about all the services that Easy Busy provides and information about the city of Houston. The information that we are planning to provide in our website is shown in Appendix 1. PROMOTION The most important question to be asked is “What types of promotions would you use for this market and why?” Advertisement: 1- It can reach the target market through mass media 2- To promote the image of the company (institutional advertisement) We can advertise in magazines, on local TV and radio, and, most importantly, through distributing flyers and broachers to the foreign missions in Houston such as the consulates and the international offices at the hospitals. Moreover, the company website will be used and utilized to advertise the services. Public Relation To maintain favorable relations between the company and all the stakeholders, such as the customers Personal Selling To reach the customers and provide face-to-face feedback Sales Promotion It is very important to attract the customers to buy the service through a set of activities such as free gifts, coupons, and loyalty points. Organizational plan Legal form of the business Each member of the business will have an equal stake in the company. Thus, an S-corporation firm will be established in which each shareholder is only liable for the amount of their investment. One of the other reasons for choosing the S-corporation form is that shareholders do not have to pay any federal income taxes. “Instead, the corporation's income or losses are divided among and passed through to its shareholders. The shareholders must then report the income or loss on their own individual income tax returns.” [1] The business is not very complex. Therefore, it is not very expensive to start it up. As shown in the financial plan, the start up capital needed to establish the business is $30000. One of the conditions of the ownership is that if by any chance one of the four entrepreneurs dies or wants to withdraw from the business, he can only sell his share to one of the other three entrepreneurs. Departments and entrepreneurs’ background CEO John Devine will be the CEO of Easy Busy as he was born and lives in Houston, so he knows the environment and the culture very well. Also, he is the only native English speaker among all the members. John was born in Houston and has lived here for most of his life. He spent several years after high school trying to figure out what he wanted to do with his life. After doing well at community college, he attended the University of Houston, where he graduated in May of 2011 with a degree in Anthropology. Currently, he is doing his MBA in marketing and international studies from the University of St. Thomas in Houston. Department of accounting and finance Fares Alhasson will be the head of the accounting and finance department. He is from Saudi Arabia. Currently, he is a full-time MBA student at the University of St. Thomas. This semester is his third semester. He will graduate in May 2013. Fares has a bachelor degree in Mechanical Engineering from King Saudi University, Saudi Arabia, where he graduated in 2006. He then worked as a Sale Representative at TASNEE Company until 2009 and was responsible of selling petrochemical products in Africa Market. Fares is dong his concentration in the MBA in Finance and, because he has an engineering degree, he should be the best candidate as the VP of accounting and finance of the company. There will be an accountant in this department to help Fares with his major tasks. One of the most important tasks that Fares is doing is working on various accountancy software among a large number of options available that could best suit the need of the company. The software will provide following solutions all in one: Basic accounts payable, receivables, payroll, inventory matters, banking, costing details, general sales and purchase ledger, customized detail or clients, fixed assets details, basic financial reporting in form of income statement and balance sheet, tax calculations, budgeting and forecasting, graphical illustration, etc. Cost effective. Accessible as well as safe. Time manageable. Easily understandable. Department of Marketing, public relation and information technology Hamad Al-Muftah will be the head of marketing, PR and IT department. Hamad will have one employee working under him as customer service officer. Hamad is from Qatar. He is a part-time MBA student at the University of St. Thomas. This semester is his last semester with a concentration in marketing. Hamad has a Master’s degree in computer network in 2007, and a Bachelor’s degree of Engineering in Telecommunication and computer from University of Essex, UK, 2006. He worked as a network engineer from 2006-2009. Now he is working at the Qatari consulate as a vice consul. Hamad will be the PR of the company as he has so many connections in Houston and is working at the Qatari Consulate. Also, because of his IT skills and experience, he will be the administrator of the company website. Department of administration and operation Khalid Alsahli is from Saudi Arabia. He is a full-time MBA student at University of St. Thomas. This semester is his third semester. In 2007, he got his Bachelor of Science at the faculty of Economics and Administration with a major in international business at King Abdulaziz University in Jeddah, Kingdom of Saudi Arabia. He then worked in Saudi Airlines as an aircraft engineer for 8 years. Assessment of risk Financial plan Social responsibility Our target market is Middle Eastern visitors, so our profits will be obtained from them. But what about refuges from the Middle East and other countries who are already in Houston (e.g. Iraqi and Palestinians)? There are thousands of refugee families in Houston. Of course we will not forget them. We are planning to dedicate some percentage of our profit to help them. Read More