Prepare a report presenting the results of the analysis of recent trends in sales, costs and profits of a chosen company - Statistics Project Example

Download file to see previous pages The Coca Cola Company is the largest beverage company in the world accounting for about 1.3 billion servings of the 50 billion servings consumed each day. There are over 500 nonalcoholic beverage brands consisting of sparkling beverages and still beverages. Sparkling beverages include Coca Cola, Diet Coke, Sprite and Fanta. The still beverages are water, enhanced waters, juices, ready to drink teas and coffees, energy and sports drinks. The company makes huge profits but notable it made loss in 2006 and 2008 financial years as indicated by the consolidated statement of income (CE-AR, 2006 and CE-AR, 2008). The company is however doing the best to correct mistakes that lead to losses witnessed earlier and prevent such eventuality.
The sales of these products tend to be seasonal. The second and third quarters normally accounts for higher unit sales than the first and fourth quarters. The second and third quarters accounts for over 60 percent of the annual net operating income. The seasonality of the sales volume affects the results on quarterly basis. The changes in weather patterns, selling times/days and the shifts in holidays influence the results on annual or quarterly basis. (The Coca Cola Company 2006 Annual Report)
The emergence of new companies that deal in beverages have presented a case of stiff competition for Coca Cola. Market research becomes an important determinant of attracting customers. The company hires research experts to facilitate such. In order to counter the steps made by their competitors, the company watches over them.
The company has several branches across the world. Although the major branches are in the United States, sales volume outside US exceeds them. Given the marketing strategies used in other parts of the world, the products sell a lot (Breneiser & Allen, 2011).
The Coca Cola Company operates in socially and environmentally friendly manner. That remains a long-term priority of the company. It is committed to ...Download file to see next pagesRead More