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Essays on Segmentation Targeting and positioning of hotels
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88688
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on "Segmentation Targeting and positioning of hotels"
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Managment in Library Science
13 pages
(3250 words)
, Download 2
, Assignment
Free
The present project deals with the project framework of a library where guest speakers will be invited to an event.... This project presents a detailed report of the various activities involved in the project as well as the budget and resources associated with it.... .... ... ... The plan presents a blueprint for the step by step phases involved in the project and their execution within the planned timeframe....
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Management of Risk in Business
12 pages
(3000 words)
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, Coursework
Free
This paper "Management of Risk in Business" delves in the management of crisis as well as risk.... In this discussion, the paper will focus on the theories and risk models.... It is important to highlight that risk modelling basically involves putting into effect the various mechanisms and criteria....
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Global Business in Emerging Regions
12 pages
(3545 words)
, Download 3
, Research Paper
Free
The paper "Global Business in Emerging Regions" concludes the company under the guidance of the richest African will expand manufacturing equipment used in oil and gas refineries, from the US and European market to an emerging market considering fierce competition from Indian and Chinese companies....
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A growth strategy for Fifers Bakery
11 pages
(2750 words)
, Download 2
, Essay
Free
Fifers bakery is a large scale bakery supplying retailers with breads,cakes and other baked products.... t present,the company has no strategic plans for the next five year.... o be able to develop a strategic plan the company should be aware of the key innovation trends and category opportunities....
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The coca-cola Company struggles with Ethical Crises
10 pages
(2500 words)
, Download 3
, Case Study
Free
The business environment is characterized by the need for a business to operate profitably while adopting practices, which are environmentally sustainable and ethical.... .... ... ... The business environment is characterized by the need for a business to operate profitably while adopting practices, which are environmentally sustainable and ethical....
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Internal and External Processes of Operations Management in Setting up a Fast Food Concept in the UK
13 pages
(3250 words)
, Download 3
, Assignment
Free
This paper illustrates the external and internal processes through a business case of setting up a fast food concept in the UK.... In the process, it elaborates various factors that need to be considered for successful implementation of operations in fast food outlets.... .... ... ... Operations and logistics management are concerned with managing the process of producing and distribution of products and services through systematic and defined procedures....
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Competitive Strategy of McDonalds
12 pages
(3000 words)
, Download 3
, Case Study
Free
In the paper 'Competitive Strategy of McDonald's' the author discusses the case of McDonald's for strategic growth plan in China, encompassing four areas: business opportunity analysis; environmental analysis; comparative analysis; and strategic analysis.... ... ... ... The author states that McDonald was the first food chain that has truly become global in its operation and values....
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How to Bring Back Lost Customers
10 pages
(2662 words)
, Download 1
, Coursework
Free
This paper gives a view on how to deal with customers in the time of crisis and globalization.... ... ... ... The current global financial meltdown has impacted business activities worldwide.... While emerging economies like China, India, Brazil and Russia has more or less managed to mellow down the impact of the meltdown, the western economies have been the worst hit....
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External and Internal Analysis of Glaxo Smith Kline
10 pages
(2500 words)
, Download 3
, Term Paper
Free
The present study aims at identifying the key drivers for change, critical success factors, key business strategies over the past five years using Porter's generic strategies and resource and capabilities of GlaxoSmithKline over the past ten years so as to analyze the business strategies.... .... ...
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International Business Carrefour - One of the Largest Supermarket Chains In the World
12 pages
(3000 words)
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, Case Study
Free
This paper "International Business – Carrefour - One of the Largest Supermarket Chains In the World" focuses on the fact that one of the most important decisions that a firm makes is whether to go international and the manner in which global operations will be managed.... .... ... ... Ball (2006) notes that the decision to venture into an international market is a critical one because a firm is faced with completely new and unique challenges....
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Consumers' Attitude towards Celebrity Endorsements in Advertising
11 pages
(2750 words)
, Download 3
, Assignment
Free
The paper 'Consumers' Attitude towards Celebrity Endorsements in Advertising' focuses on Marshal McLuhan's famous tongue-in-cheek statement: 'Advertising is the greatest art form of the 20th Century', which certainly garnered a lot of controversies.... ... ... ... The author states that whether advertising is truly an art form does not matter now as it cannot be denied that it is a booming industry and a force to be reckoned with when it comes to consumerism—as can be seen in its considerable contribution to the economic growth of 57 countries worldwide....
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Practical Research and Application: Singapore Airlines
11 pages
(2000 words)
, Download 2
, Research Paper
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This paper focuses on long-term customer relationships with Singapore Airlines.... In order to establish and maintaining long-term relationships, relationship marketing should understand customer expectations, know the customers, evaluate services process, obtain a proper service quality.... ... ...
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STRATEGIC ANALYSIS OF TUALATIN CITY FROM A HUMAN RESOURCE PERSPECTIVE
10 pages
(2500 words)
, Download 2
, Essay
Free
We use the strategic management plan of Tualatin City, situated in the state of Oregon, US and will try and devise a human resource plan for its future needs.... This plan would be used as a basis to check if the organisation is on the right track in the longer run.... .... ... ... The management plans of an organisation cannot be acted upon without meeting its HR needs....
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The Impact of Web Analytics on E-Commerce
11 pages
(2750 words)
, Download 2
, Essay
Executive Summary Web analytics involves studying the effects of a website on its viewers.... Web analytics involves data collection and data analysis, and is important in gathering business intelligence by considering customer behaviour and market trends.... It also entails the process of storing, analyzing, filtering, and click-stream, collecting commercial and third-party data....
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Information Technology as a Key to Strategic Management
14 pages
(3500 words)
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, Case Study
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This paper "Information Technology as a Key to Strategic Management" focuses on the fact that over the last few decades, the business organizations seen to be recognizing the fact that the competitive pulls challenging the firms call for a reorientation of the management practices.... .... ... ... The adoption of relevant management practices needs to expand across all aspects of a business, right from the suppliers to the end consumers....
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The Co-Operative Bank in the UK Market and the Decision of Expanding in the Market
11 pages
(2750 words)
, Download 2
, Research Paper
Free
The paper, therefore, shall analyse both the external and internal environment in order to suggest an appropriate market in the global banking industry.... The external environment of any industry or a company depends on numerous factors, such as interest rates.... ... ... ... Presently, the bank has been recorded to be one of the leaders in the UK banking sectors with the profit amounting to £307 million by the end of the fiscal year 2009-2010....
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The Management of Customer Delight
12 pages
(3000 words)
, Download 2
, Essay
Free
According to this essay, initiating and sustaining customers' delight is an area of customer's service that most organizations find quite intriguing.... The reasoning is that if your customers could be carried away, this circumstance is likely going to increase their patronage.... ... ... ... Simply, achieving customers' delight has been described as surpassing the mere expectations of the concerned customers....
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How Accounting Can Help Businesses to Overcome Recessions
12 pages
(3000 words)
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, Research Paper
Free
The aim of this review 'How Accounting Can Help Businesses to Overcome Recessions' is to get acquainted with the works related to the Global Financial Crisis and the International Financial Reporting Standards.... This article can be useful for those seeking literature for a specific dissertation....
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The Major Market of American International Group
10 pages
(2943 words)
, Download 1
, Term Paper
Free
The paper 'The Major Market of American International Group' presents increasing activities relating to trade and business which has brought significant changes within an economy.... With time, the complexities of trade and business have been multiplied.... ... ... ... Globalization and technological advancements are two major factors that have encouraged international trade activities and it has also expanded the scope of trade and business....
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A Critical Analysis and Evaluation of Virgin Companies
16 pages
(4000 words)
, Download 2
, Essay
Free
The author evaluates the company's statement regarding its culture presenting a series of relevant theories which are useful in order to understand the structure of the corporate strategy as well as the application of commercial principles throughout the corporate activities .... ... ... In this context, Eldson et al....
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The Differences in the Advertising Practices in Europe and USA
11 pages
(3119 words)
, Download 1
, Research Proposal
Free
This paper "The Differences in the Advertising Practices in Europe and the USA" focuses on the fact that advertising is one of the big industries in many countries.... It is an industry where business, creativity, culture and many other human aspects meet together.... ... ... ... This research work will focus entirely on the advertising industry in Europe and the US....
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Management for Engineers: Manufacturing Eco-plus Products
12 pages
(3000 words)
, Download 2
, Case Study
Free
The writer of the following study "Management for Engineers: Manufacturing Eco-plus Products" will provide a detailed business plan for an eco-plus product line.... The writer performs financial plan calculations as well as marketing research and risks evaluation.... ... ... ... Eco-Plus products shop is an environmental conscious shop born to provide high customer satisfaction by selling environmentally friendly products, rendering excellent services, and creating an enjoyable atmosphere at a very moderate and affordable price....
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Fast Retailing Group- Gaining an Edge through Continual Adaptation
11 pages
(2750 words)
, Download 2
, Essay
Free
The researcher of this essay will make an earnest attempt to analyze as to how the Fast Retailing Group gained an edge in the apparel retail business by having a policy of continual adaptation to the changing market trends and customer preferences.... ... ... ... This paper illustrates that the reason behind the success of Fast Retailing Group (FR) has been the visionary approach of its CEO Tadashi Yanai....
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Examine a global supply chain of clothing industries emphasizing relations of power among main actors
10 pages
(2500 words)
, Download 2
, Essay
The clothing industry is one of the oldest and largest exporting sector globally because most of the production in the industry is meant for exportation into the international apparel and textile markets.... For this reason, the global supply chains of the clothing and apparel.... ... ... try have expanded since the 1970s at a tremendous rate providing job opportunities to thousands of workers in the developing economies of the world because of the labour intensive nature of the apparel industry (Barrie & Ayling, 2009)....
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Store Atmosphere
8 pages
(2628 words)
, Download 1
, Literature review
Free
This work called "Store Atmosphere" focuses on reviews of the literature based on store atmosphere and how it has evolved over the past decade and how the perception of the consumers has also changed regarding the in-store ambiance of the retail stores.... The author takes into account the store atmosphere of online retailing....
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My Learning Objectives
13 pages
(3644 words)
, Download 2
, Essay
Free
From the paper "My Learning Objectives" it is clear that the researcher came to learn about what service quality is, how it relates to customer satisfaction, how customer satisfaction can be improved and the role of customer satisfaction in company growth and development.... ... ... ... Data were collected from respondents in three major areas....
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Supply Chain Management and Customer Relationship Management Systems
9 pages
(2651 words)
, Download 4
, Research Paper
Free
The paper 'Supply Chain Management and Customer Relationship Management Systems' states that SCM and CRM have emerged to be two of the most significant aspects in the modern-day business context.... Traditionally, the management systems used to employ certain processes which require manual storing and retrieving of data and information....
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Steelcase: The State of Multinational Corporations
11 pages
(3085 words)
, Download 3
, Assignment
Free
This assignment "Steelcase: The State of Multinational Corporations" considers the state of multinational corporations, after the financial crisis, and based on the results, the main impact of the downturn has been a decline in consumption in the developing and developed countries.... ... ... ... Even though the negative economic effects have been demonstrated in the increasing losses as a result of slumping in sales and obligatory reductions in capacities to produce, the non-economic impacts are also significant as demonstrated by the evolving economic policies as well as increasing trade barriers globally....
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Leaders of the Future Chartered Management Institute
10 pages
(2991 words)
, Download 0
, Literature review
Free
The paper "Leaders of the Future Chartered Management Institute" is an outstanding example of a management literature review.... The name of my graphic design company will be Vivid Private Limited.... In the forthcoming years, My Company will try to achieve three verticals of graphic designing (through its operation)....
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Retailing as an International Industry
14 pages
(3932 words)
, Download 0
, Research Paper
Free
The paper "Retailing as an International Industry" is a perfect example of a marketing research paper.... The paper presents an argument of the ever-changing dynamics of retailing and the vital role it plays within modern economics.... ... ... ... The paper "Retailing as an International Industry" is a perfect example of a marketing research paper....
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Virgin Australia and Skywest Code Share and Alliances
9 pages
(2856 words)
, Download 0
, Essay
Free
This work called "Virgin Australia and Skywest Code Share and Alliances" describes the impact of airline alliance to the operations of Virgin Australia and Skywest Airlines, their objectives as they enter into the alliances as well as the benefits accrued by both the airlines and their customers....
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Global Media Management
12 pages
(3248 words)
, Download 0
, Essay
Free
The author of this essay "Global Media Management" describes the main aspects of the project evaluation 7.... s technique, views on luxury services, customer view, company views of three restaurants.... This paper outlines details from three high-class restaurants from the foodservice industry.... ....
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What Subjects Do Chinese Students Choose to Study in the UK and Why
12 pages
(3230 words)
, Download 3
, Essay
Free
"What Subjects Do Chinese Students Choose to Study in the UK and Why" paper contains a letter the contents of which the author assists in successfully carrying out the research project provided that you duly follow the prepared plan.... This study proves significantly beneficial for SOAS.... ... ...
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Customer Service Statements, Sales Metrics
10 pages
(2711 words)
, Download 0
, Assignment
Free
The paper "Customer Service Statements, Sales Metrics" is an outstanding example of a marketing assignment.... According to the federal privacy act personal information has two meanings either information or an opinion that could be from the part of a database which can be true or not true, recorded in a material form or not....
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Brand Community and Ethical Branding in the case of Apple
11 pages
(3175 words)
, Download 0
, Case Study
Free
This work called "Brand Community and Ethical Branding in the case of Apple" describes the link between customers and products of the brand.... The author outlines a wider range of audiences than consumers.... Apple's brand has been found only to communicate with the consumers, not communicate with the employees....
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The Financial Performance of Nike and Adidas
11 pages
(3081 words)
, Download 1
, Essay
Free
Nike and Adidas are two multinational apparel and sportswear organizations that are in two unique nations, however are confronted with comparable issues.... The two organizations have numerous types of products all over the world.... The two companies are very popular in the world and.... ... ... The paper "The Financial Performance of Nike and Adidas" is an exceptional example of an essay on finance and accounting....
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Education and the Economy in MENA
10 pages
(2622 words)
, Download 0
, Case Study
Free
The paper "Education and the Economy in MENA" is a perfect example of a macro & microeconomics case study.... Due to the educational reforms in the MENA region, most of the primary schools have registered a high enrollment while the secondary schools have now accommodated everyone regardless of gender thus ensuring the gap disappears (Devlin 52)....
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Business Strategy Analysis for Ford Motor Company
8 pages
(2605 words)
, Download 3
, Essay
Free
The essay "Business Strategy Analysis for Ford Motor Company" states that Ford Motor Company became a world-class automaker by employing specific competitive strategies.... This paper uses Porter's Five Forces and Value Chain to analyze the company's strategic mechanisms in attaining that global edge....
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Annual Report and Financial Statements 2010 of Debenhams Plc
12 pages
(3460 words)
, Download 1
, Case Study
Free
"Annual Report and Financial Statements 2010 of Debenhams Plc" paper identifies the reasons for financing, the ways of financing being adopted by Debenhams Plc, the overall performance of Debenhams Plc, and the risk involved in Debenhams Plc and steps taken by Debenhams Plc to reduce it.... ... ... ...
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Values, Ethics and Anti-Oppressive Practice
18 pages
(4809 words)
, Download 1
, Coursework
Free
A study from the Katholieke Universiteit Leuven (KUL) has highlighted the segmentation on the Belgian labour market, and finds that whole sectors of the market are closed, particularly to Turkish and Moroccan workers.... "Values, Ethics, and Anti-Oppressive Practice" paper describe the nature of discrimination in present society and anti-discrimination action and states that legislation sends clear signals about what society regards as acceptable or unacceptable as far as social service values and ethics....
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Structured Multisensory Approach to Teaching Dyslexic Students
19 pages
(4750 words)
, Download 3
, Research Paper
Free
They have disparities word rhyming, making words from sound blending, and word segmentation into sounds.... This paper, therefore, aims to provide a concise overview of such problems as are faced by dyslexic learners as well as enumerating a number of ways through which teachers and tutors can make modifications to allow appropriate accommodation to these hardships....
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Environmental Impact of Automobile Manufacturing
16 pages
(4000 words)
, Download 2
, Research Paper
Free
he parametric approach used by Japan is segmentation on the basis of weight.... The main focus of this study 'Environmental Impact of Automobile Manufacturing' is to outline the sustainable business development approach.... Business operations of a firm can have a serious environmental impact....
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Need for Sound Information Security Management
16 pages
(4909 words)
, Download 0
, Literature review
Free
Such physical or logical segmentation comprises proxy servers, database servers, middleware or application servers, and web servers.... This paper "Need for Sound Information Security Management" intends to explore the implementation of information security management in SMEs as compared to larger organizations....
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Integration of Theology and Counseling
16 pages
(4398 words)
, Download 6
, Research Paper
Free
Consequently, there have been instances where segmentation has led to divergence of views concerning which specialty is more critical in practice and over the extent of shared counselor identity.... The paper "Integration of Theology and Counseling" critically analyzes the major disputable issues concerning the integration of theology and counseling....
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Value of Information to the Shareholder
17 pages
(4419 words)
, Download 0
, Case Study
Free
From the analysis, it is clear that QIB has a well-thought market strategy in terms of differentiation and segmentation, and delivery of financing services.... The paper "Value of Information to the Shareholder" is a perfect example of a case study on finance and accounting.... Deciding to invest in a company's shares should be guided by the financial objectives and performance....
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Pushing Methods Used by UK Midwives during the Second Stage of Labour
8 pages
(4456 words)
, Download 3
, Essay
Free
software, which will enhance segmentation, coding and analysis of the data.... This essay "Pushing Methods Used by UK Midwives during the Second Stage of Labour" discusses the second stage of labor as the period between the moment when the cervix attains complete dilatation and when the baby is born (Caldeyro-Barcia et al....
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Business Strategy and Strategic Management: Tesco
19 pages
(5125 words)
, Download 1
, Case Study
Free
In terms of determining the different services of the company based on market segmentation and geographical area, it has been viewed that the company's basically performs different operational functions in the UK business market through different stores namely Superstore, Extra Metro and Express....
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Challenges That Are Faced by Samsungs Customer Relations
17 pages
(4815 words)
, Download 2
, Essay
Free
Such information from the consumer can facilitate market segmentation, which would be an effective way to meet the demands of various groups in the market.
... From the paper "Challenges That Are Faced by Samsungs Customer Relations" it is clear that employees will work with a positive psychological state so that their attitude toward customers will be polite and professional no matter how customers talk to them....
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The Role of Diet in the Prevention of Cardiovascular Disease
12 pages
(4148 words)
, Download 0
, Term Paper
Free
This is commonly referred to as the PIO framework which assists the researcher to ensure all the useful information is collected to inform the research question following its segmentation into three key portions (Bradshaw and Stratford, 2010).... The author of the paper "The Role of Diet in the Prevention of Cardiovascular Disease" will begin with the statement that cardiovascular diseases belong to the broad spectrum of non-communicable diseases that are responsible for the biggest proportion of deaths worldwide....
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Frustrated Contracts
14 pages
(3500 words)
, Download 2
, Essay
Free
Dixie Wholesaler nominated the Enterprise as their vessel of choice and the goods were loaded onto the Enterprise on 31 August 2006.... At this time Dixie Wholesalers made payment in cash for the cost of the voyage, f.... .... .... ... ... ... These two acts by Dixie Wholesalers on their own behalf, effectively gave them two faces in regards to their cargo and its transport....
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