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The Differences in the Advertising Practices in Europe and USA - Research Proposal Example

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This paper "The Differences in the Advertising Practices in Europe and the USA" focuses on the fact that advertising is one of the big industries in many countries. It is an industry where business, creativity, culture and many other human aspects meet together…
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The Differences in the Advertising Practices in Europe and USA
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Extract of sample "The Differences in the Advertising Practices in Europe and USA"

Download file to see previous pages “Advertisers of the leading brands of consumer goods were surveyed in Great Britain, Denmark, Finland, Sweden and West Germany. The study found that Northern European advertisers generally follow worldwide patterns in their practices of budgeting, timing, creative approaches and measures of effectiveness.” (Keown et al, 1989).

 Aims of the study:
 The aims or objectives of this study are classified as follows:
- To understand the difference between advertising practices in Europe and the USA,
- To understand the factors that create differences in the advertising practices of both countries,
- To suggest areas of improvement in the advertising practices of both countries. 

The first objective is aimed to find out the basic differences in the advertising practices of both regions. The research will analyze in detail the rules and regulations governing the advertising industries of both regions. Along with that, the cultural aspects of both the region and its relationship with the advertising industry will be studied in detail.

The second objective is to analyze the elements that are different in the advertising practice of Europe and USA. For example, the rules imposed on the advertising industry of Europe may not be imposed on the advertising industry in the UK.
This research proposal is structured as follows: • Executive summary.
• Executive summary.
• Introduction.
• Literature review
• Research methodology.
• Analysis. 
• Findings.
• Suggestions. 
• Conclusion.


The research proposal is structured in the above format. This is the structure that should also be followed for the actual research paper. The chapters in this research proposal give a detailed plan of what the actual research should do. The actual research should be guided by this research proposal. In fact, this research proposal is the outline of actual research. The literature review in the proposal gives detailed information about the topic under study. It will also cite the necessary sources for carrying out the research.

The given topic is differences in the advertising practices of Europe and USA. In order to carry out a study on this, the researcher should first acquaint with the advertising practices of both the regions. Only then a comparative study can be made to find out the differences.

The ethical factor is to be considered the most when it comes to advertising in any countries. The advertising campaigns of Europe is not only limited to the nation but it extends even after the national limits. This freedom of vast advertising is beneficial to both producers and consumers. ...Download file to see next pages Read More
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