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Internal and External Processes of Operations Management in Setting up a Fast Food Concept in the UK - Assignment Example

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This paper illustrates the external and internal processes through a business case of setting up a fast food concept in the UK. In the process, it elaborates various factors that need to be considered for successful implementation of operations in fast food outlets. …
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Internal and External Processes of Operations Management in Setting up a Fast Food Concept in the UK
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Download file to see previous pages According to Hill (1991), ‘The production/operations management (POM) task is concerned with the transformation process which takes inputs and converts them into outputs, together with the various support functions closely associated with this basic task’ (cited Brown, 2000; p.7). Such transformation processes can be applied to three main categories, materials, customers and information. Brown (2000) describes that Operations Management encompasses the most vital activities of production, beginning from and including, planning and design, production processes of goods and services, and also effective integration of marketing, finance, human resources management, and strategy in order to enable a business to enter and compete with both new and existing markets. In other words, a business’s success and sustainability largely depend on operational capabilities, including efficiency and quality.
Based on a case adapted from Brown (2000; p.1), an attempt to establish a relationship between strategy and operations management through different ways in which an organization’s operations can add value to the delivery of goods and services has been coherently illustrated. The case is about ‘Sunnyside Up,’ a fast food concept in the UK, a responsibility given to Chris Cowls, a former Franchise Director of Burger King. Chris Cowls and this team is responsible for designing and setting up the Sunnyside Up in the UK market which already has well-established McDonalds and KFC as its competitors in the market.  Therefore, setting up this new fast food concept is a highly challenging task and involves a myriad of interdependent activities and issues for the operations manager, all of which need to be addressed at the same time in order to ensure a successful beginning of the business.  ...Download file to see next pagesRead More
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