Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Strategic Supply Chain and Logistics Management

12 pages (3575 words) , Download 3 , Essay

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The paper "Strategic Supply Chain and Logistics Management" discusses that postponement can be in the areas of commitment, the passage of title, branding, consumer packaging, final assembly, and mixture or blending.... This principle aims for the right timing.... ... ... ... Michael Porter's Five Forces model is based on industrial organization (IO) economics....

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Is the Problem of Obesity in America Caused by Fast Food Consumption

10 pages (2826 words) , Download 3 , Literature review

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An author of the present literature review "Is the Problem of Obesity in America Caused by Fast Food Consumption?... seeks to address the problem of malnutrition among the US population.... Specifically, the writer will focus on the phenomenon of fast-food popularity among the majority of people....

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Business Plan for FastCar Motors

10 pages (3025 words) , Download 2 , Assignment

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The author of this paper presents a business plan for FastCar Motors, a retail company in luxury and sports car whose main target market segment is the individual and family market within the UK and later in the international market as the company expands.... ... ... ... The primary market segments that the company targets are the luxury markets....

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Case Analysis Euro Disney

13 pages (3250 words) , Download 2 , Essay

The success of the business in the two countries motivated the management to open a branch in France.... However, the great expectations for instant success in.... ... ... The company had a loss of FFr 188 million from April to September 1992 while the French tourists only encompassed 29% of the tourists that visited Disneyland. ...

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Power Dynamics between Health Insurer and Its Service Providers

11 pages (2750 words) , Download 2 , Essay

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The questions below will be addressed in the succeeding discussions: What do the terms 'power dynamics', 'health insurer' and 'service providers' mean?... What is the relation between health insurers and service providers and theories behind the two parties?... ... ... ... The discussion seeks to answer the question: What power dynamics arises between the service providers and health insurer?...

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Globalization in the mobile industry: Apple inc

14 pages (3500 words) , Download 2 , Essay

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Globalization has been a continually evolving process.... With technological advancement as a macro-environmental factor that influence people and organizations on a global scale, the mobile industry is most sensitive to updates and developments that impinge on organizational strategies and performance....

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A case study of Manchester United

10 pages (2500 words) , Download 3 , Essay

Based in Old Trafford in the greater Manchester, the team started out as Newton Health Football club in 1878 but later changed its.... ... ... The Munich disaster of 1978 was a low point for the club, with speculation that it marked the end for Manchester United.... Under Matt Busby's leadership, the club was able to rise up and dominate the English premier league Away from the pitch, the club also scores high in financial matters being worth around 1....

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Biggest Problems Facing Small Business

12 pages (3000 words) , Download 3 , Research Paper

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This paper, Biggest Problems Facing Small Business, presents small businesses which stand a significant chance of failing than a large business yet many of them survive and grow as per research studies.... The frustration of people goes up when their expectations are not met.... ... .... ... ... As the discussion declares customers are having an extensive range of choices for services and products nowadays....

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Discussion on Loblaw and Wal-Mart

10 pages (2500 words) , Download 2 , Essay

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The essay "Discussion on Loblaw and Wal-Mart" describes that the Loblaw company management can be termed as one of the most efficient in its marketing strategy.... To ensure the company maximizes its profit and meet its customer's expectation, the company management introduced very triumphant marketing and promotion strategies....

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Managing at the Edge

8 pages (2000 words) , Download 2 , Research Paper

1.... In Freedom, Inc.... the authors described “How” companies and “Why” companies.... How does the operation of “why” companies differ from “how” companies?... 'How' companies are the type of companies which work through instructing their employees what to do, how to do it, how to behave at work place, and how to be a good employee (as cited in Carney and Getz, 2009, p....

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321KM Sales and Merchandising

11 pages (2750 words) , Download 2 , Essay

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The paper is focused on the various important facets of sales and merchandising strategies employed by a retail chain enterprise named Sa Sa International Holdings Limited (Sa Sa).... ... ... ... 321KM Sales and Merchandising – Assignment Executive Summary The paper is focused on the various important facets of sales and merchandising strategies employed by a retail chain enterprise named Sa Sa International Holdings Limited (Sa Sa)....

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Contingency Response plan for Yacht Company Onshore

13 pages (3250 words) , Download 2 , Case Study

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This paper contains the detailed onshore contingency response plan for AURORA HOLIDAYS, the luxury yacht service company.... The purpose of the contingency response plan is to ascribe responsibilities to personnel working ashore for the purpose of responding to various emergencies.... ... ... ... Immediately, on receiving the report, each incident is to be evaluated on the basis of the gravity of the situation....

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International Retail Market Development

12 pages (3000 words) , Download 2 , Essay

In the past, retailers were thought to have little power and were associated with being local.... However, now with recent changes in the past, retailers have.... ... ... This strategy has been successful for many retailers such as Tesco, H&M, Carrefour and others.... For some, it has been the exact opposite. ...

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Apple Inc.: Business Environment

10 pages (2500 words) , Download 2 , Term Paper

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This paper discusses the analysis of Apple Inc.... in terms of its external and internal business environment.... The analysis begins with an elaborate PESTEL analysis that examines all macro-environmental factors that influence Apple's overall business strategy.... .... ... ... The preceding sections discuss the far, near and internal business environment of Apple Inc....

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McDonalds Strategy in India

12 pages (3000 words) , Download 2 , Research Paper

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This report examines the strategy of the American fast food company, MacDonalds in India, which first set up its outlets in Mumbai and Delhi in 1996.... Political factors: India's government is secular and favors its current liberalization policies that promote foreign direct investment.... ... ... ...

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Medtronics Product Development and Human Resource Management

10 pages (2650 words) , Download 1 , Case Study

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The paper "Medtronics Product Development and Human Resource Management" highlights that being a market leader, Medtronic had to balance its efforts in defending its market share as well as leading the industry to other activities that would expand the market as well as add more value to the customers....

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Management Business Project for SEC Ltd

11 pages (3190 words) , Download 2 , Case Study

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The paper contains a Management Business Project for SEC Ltd which plans to enter the Australian market with LCD TV.... Porter's Five Forces Model has been used to determine a competitive advantage of the SEC.... To gain a competitive advantage, the SEC should strive to offer its products strictly online....

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Brand Terrorism - a Powerful Corporate Responsibility

10 pages (2500 words) , Download 2 , Research Proposal

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The report 'Brand Terrorism – a Powerful Corporate Responsibility' gives advice about effective corporate eco-promising activities to improve the relationship between businesses and consumers.... The author proposes governmental penalties for companies that are exposed to practicing greenwashing....

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Profitable Strategy of XIAOMI Company

12 pages (3061 words) , Download 5 , Case Study

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The paper "Profitable Strategy of XIAOMI Company" discusses that after raising more than one billion dollars in investment, the Chinese smartphone company Xiaomi is valued at forty-five billion dollars, which makes it the world's highest-valued technology start-up business.... ... ... ... The company improves its new product, trims its costs and upgrades parts of the product....

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The Main Bearing of a 2MW Direct-Driven Horizontal Axis Wind Turbine

14 pages (3859 words) , Download 0 , Term Paper

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"The Main Bearing of a 2MW Direct-Driven Horizontal Axis Wind Turbine" paper focuses on the main bearing that located between the rotor and the generators of wind turbines are the central part of wind turbines which provide a central link for the whole body of the wind turbines.... ... ... ... The study will help all the interested parties to formulate necessary guidelines for future products especially in the field of renewable energy as wind energy to meet the emerging needs of future generations in the field and designing and manufacturing of the bearings will be handled with ease and effectiveness....

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Consumer Psychology

11 pages (3034 words) , Download 2 , Essay

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There is a need to integrate the idea of the relationship between the consumers and the company.... For this reason, this paper 'Consumer Psychology' identifies, in general, the actual social-psychological, and cognitive process linked to the consumption of services for the benefit of Thomas Cook Group....

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A Public Relation Plan

11 pages (2931 words) , Download 2 , Assignment

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This paper ''A Public Relation Plan'' tells us that Public Relation is vital for any business today.... A good PR strategy targeted towards the fraternity, with the right kind of message and using the right mode of communication helps an organization to improve its images and give the right direction to the business....

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Strategic Operations Management

14 pages (3775 words) , Download 0 , Essay

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The paper "Strategic Operations Management" is a great example of a Business essay.... An operations manager position is a significant role that involves overseeing the production of goods as well as the provision of services.... ... ... ... The paper "Strategic Operations Management" is a great example of a Business essay....

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Managing at the Edge

15 pages (3787 words) , Download 0 , Essay

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The paper ''Managing at the Edge'' is a great example of a Management essay.... 'How' companies are the type of companies that work through instructing their employees what to do, how to do it, how to behave at the workplace, and how to be a good employee.... ... ... ... The paper ''Managing at the Edge'' is a great example of Management essay....

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Marks and Spencer Pastel Framework

14 pages (3979 words) , Download 1 , Case Study

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One if the major aspect that makes the company to remain competitive in the retailing industry is the effective management styles that Robert Swannell and Marc Bolland applies.... ... ... ... The paper "Marks and Spencer Pastel Framework" is a wonderful example of a case study on management.... Mark and Spencer Company is a British multinational retailer whose headquarter is located in London....

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Impacts that Affect the Event

12 pages (3427 words) , Download 4 , Essay

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The paper "Impacts that Affect the Event" suggests that events are organised acts and performances planned in advance and targeted to a particular audience.... Special events are organised with entertainment objectives and present the target consumers with leisure opportunities.... ... ... ... The action here can be buying tickets, watching the game on television, buying game-related merchandise, using online apps for comparing player statistics, etc....

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Risks Facing Companies When Exporting

12 pages (3345 words) , Download 0 , Coursework

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The paper "Risks Facing Companies When Exporting " is an outstanding example of marketing coursework.... Organizations are increasingly becoming complex and more and more firms are finding it easier to expand at the international level.... ... ... ... The paper "Risks Facing Companies When Exporting " is an outstanding example of marketing coursework....

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Advertising Industry

10 pages (2858 words) , Download 1 , Essay

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The paper "Advertising Industry" is an outstanding example of a marketing essay.... Advertising is tool organizations use to get their products or services to gain much-needed popularity in their target markets.... There is a debate between Jones (1990) and Ehrenberg (1999) in determining whether advertising is a weak force or a strong one....

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Sales and Merchandising in the Leading Cosmetic Retail Chain, Sa Sa

13 pages (3804 words) , Download 0 , Report

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The paper 'Sales and Merchandising in the Leading Cosmetic Retail Chain, Sa Sa' is a fascinating example of the management report.... The paper is focused on the various important facets of sales and merchandising strategies employed by a retail chain enterprise named Sa Sa International Holdings Limited (Sa Sa)....

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Strategic Management for Comet Group Plc

7 pages (2945 words) , Download 0 , Report

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The paper 'Strategic Management for Comet Group Plc ' is a cogent example of a management report.... The PESTEL analysis is an instrumental tool used for identifying the external threats and opportunities faced by the industry.... ... ... ... The paper 'Strategic Management for Comet Group Plc ' is a cogent example of a management report....

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Public Relations Campaign for Shell FuelSave

10 pages (3033 words) , Download 2 , Essay

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This essay "Public Relations Campaign for Shell FuelSave" presents Shell that is present in more than 90 countries worldwide, has 93,000 full-time employees, and maintains a fuel retail network of around 43,000 service stations Royal Dutch Shell C (2001).... ... ... ... Through sustainable development, Royal Dutch Shell B (2010) posits that it is able to: firstly, govern the way it develops new oil explorations and projects on alternative energy; secondly, manage its downstream supply chains; and lastly, share its benefits to society by delivering quality products and by spearheading community projects....

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Internationalisation of Whole Foods Market Company

10 pages (3053 words) , Download 3 , Essay

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This essay "Internationalisation of Whole Foods Market Company" discusses the best country for the company to establish itself as part of its effort of operating in many countries.... The country is well prepared with all the incentives for multinational companies.... ... ... ... The company should embrace an online marketing system to help expand its market and popularize its name....

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SuperGlue Export to Australia

11 pages (3233 words) , Download 0 , Case Study

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The paper "SuperGlue Export to Australia" is a perfect example of a macro & microeconomics case study.... Over the 20th century, Australian families underwent a huge shift in structure with many families living with unrelated people and extended kin.... By the 1950s, nuclear families were common and based on parent-child, couples and no extended members (Australian Bureau of Statistics 2009)....

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Toyota as One of the Biggest Car Manufacturers

14 pages (3680 words) , Download 2 , Research Paper

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"Toyota as One of the Biggest Car Manufacturers" paper focuses on the Japanese motor -the corporation which has its headquarters in Aichi, Japan.... The company is large and complex and it was recently named among the top twenty largest companies globally in terms of revenues.... ... ... ... The company was established in the year 1937 by Toyoda Kiichiro....

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Ice Cream Industry

64 pages (10240 words) , Download 1 , Research Proposal

This work "Ice Cream Industry" describes the relationship between the variables of HBM and ice cream consumption.... The author outlines various variables and factors that influence consumers' purchase of food products, in particular ice cream.... From work, it is clear about the increased promotion of the health implications of ice cream consumption among Chinese consumers....

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Motorola's Technology Strategy and Innovation Management

9 pages (2250 words) , Download 4 , Case Study

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This case study "Motorola's Technology Strategy and Innovation Management" shows how technological change is influencing the company's environment, how the firm organizes its R&D and technological development, the main threats, and opportunities posed to the company by technological change.... ... ...

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Ethical Use of Steroids and Surgery for Stunt Children

9 pages (2395 words) , Download 2 , Essay

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The essay "Ethical Use of Steroids and Surgery for Stunt Children" focuses on the critical analysis of whether it is ethical to use steroids and surgery to stunt disabled children's growth.... While some people view this process as ethical, others disagree with the practice of ethical considerations....

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Managing Caring for Adults with Acute Health Care Needs

8 pages (2511 words) , Download 4 , Essay

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The paper "Managing Caring for Adults with Acute Health Care Needs" tell that since the mobility of some patients is a problem, they will need assistance from any other person that is around.... This calls for ultimate attention from medical practitioners since they know how to deal with this.... ...

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Transfer Pricing

6 pages (1824 words) , Download 3 , Research Paper

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This research paper "Transfer Pricing" presents transfer pricing that is pertinent to U.... .... companies operating within low-tax foreign jurisdictions given that, in such situations, a U.... .... parent company possesses an incentive to transfer income to its low-tax foreign subsidy.... ... ... ...

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Assessing the Adequacy of Pressure Ulcer Prevention in Hospitals

10 pages (2585 words) , Download 2 , Essay

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The study "Assessing the Adequacy of Pressure Ulcer Prevention in Hospitals" has provided a clear and well-defined problem statement, whereby, the purpose of the study is to obtain insight into the adequacy of interventions used to prevent pressure ulcers in Belgian hospitals.... .... ... ... There lacks a clear definition of the variables under this study, as the study does not clearly define which aspects of the study are to be started with (independent variable), and which are to be generated in the course of the study (dependent variables), as result of the ones already determined by the study before its onset....

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How the Abolitionist Movement Influenced the Womens Right Movement

8 pages (2340 words) , Download 5 , Essay

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The paper "How the Abolitionist Movement Influenced the Womens Right Movement" highlights that the abolitionist focused on the freeing of men and women from actual slavery and providing them with better economic activities which signified the fact that they were human.... .... ... ... It is quite essential to state that the Abolitionist movement used different means to fight for the release of slaves and to end slavery in the country, efforts that were rewarded when the slave trade was ended through the emancipation declaration, which paved the way for the release of the slave trade....

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Setting Up Production Facility in Indonesia by KHS GmbH

9 pages (2174 words) , Download 0 , Report

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The paper 'Setting Up Production Facility in Indonesia by KHS GmbH' aims to analyze the German company, KHS GmbH; performance in the German market, and the move to venture into the Indonesian economy.... It also discusses the advantages and disadvantages linked to investment in Indonesia.... ... ...

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John Hancock the Forgotten Hero

9 pages (2464 words) , Download 1 , Essay

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This paper "John Hancock – the Forgotten Hero" focuses on the fact that John Hancock, one of the founding fathers of modern America, was easily one of the most prominent and popular men during and after the American freedom movement in the middle and later part of the 18th century.... .... ...

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Creating the GM-Toyota

8 pages (2000 words) , Download 2 , Term Paper

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The paper concerns the General Motors which could see its automotive future dimming.... Twice in 7 years, politics in the Middle East had pushed oil prices up and hurt American car sales.... On the other hand, Japan was meeting the demand for small automobiles.... ... ... ... In October 1981, General Motors started a 'beat Toyota' campaign, with the ultimate aim of repositioning itself as the number 1 automobile manufacturer in the world and edging out Toyota imports in the US market....

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The policies of a Government

10 pages (2000 words) , Download 2 , Essay

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This paper 'The policies of a Government' discusses organized representation of social actors known as interest groups.... The UK has seen the development of these organizations at a massive scale, while the number of political parties remains small.... ... ... ... The issue under consideration in the paper is an environmental factor, which has been drawing the attention of billions around the globe; it is an ecocatastrophe that everyone faces, irrespective of cast, creed, gender, status or nationality....

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Students Own Experiences of Digital Technology and Implications for the Design of University Education

7 pages (1750 words) , Download 2 , Research Proposal

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A related aim of the paper "Students' Own Experiences of Digital Technology and Implications for the Design of University Education" is to evaluate the influence of digital technology in the classroom upon the learning skills of the students and their commitment with the studies.... ... ... ... The young generation in Saudi Arabia has much more interaction with digital technology than their ancestors....

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Formal Methods in Software and Systems Modeling: Animation

9 pages (2250 words) , Download 2 , Research Proposal

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The paper 'Formal Methods in Software and Systems Modeling: Animation' looks at the film industry, which seems to be making huge economic gains.... The advances in technology in addition help to build finer characters which the society associates with.... ... ... ... The author states that in the earlier days, animation occurred as a form of entertainment for the children only....

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Habeas Corpus and its Applicability in the United States

8 pages (2369 words) , Download 1 , Essay

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The paper "Habeas Corpus and its Applicability in the United States" discusses that the applicability of the writ of habeas corpus is controversial in the United States.... The country is reluctant to apply these privileges to enemy combatants, and any other person who is supporting the enemies.... ...

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Crime Scene Staging

8 pages (2289 words) , Download 3 , Essay

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From the paper "Crime Scene Staging" it is clear that the findings will be disseminated in a report.... The report will illustrate the nature of the relationship that exists between the variables being investigated both in text format and in tabulated form.... ... ... ... Consent is usually a very key consideration in any kind of research being is carried out (Coon & Mitterer, 2008)....

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The Discovery of Ardipithecus Ramidus

6 pages (1906 words) , Download 2 , Essay

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This paper ''The Discovery of Ardipithecus Ramidus'' tells us that the emergence of Australopithecus has been scarce.... However, the discovery of Ardipithecus ramidus means that researchers are now in a better position to understand earlier hominid paleobiology and other characteristics of the evolution of the extant African ape....

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Essays on Segmentation Targeting and positioning of hotels