We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Event management and development - Essay Example

Comments (0)
Summary
Event Management and Development Contents Event Management and Development 1 Contents 2 Introduction to the Event 4 5 W’s 4 What 4 When 4 Where 4 Why 5 For Whom 5 5 W’s of Barclay’s Premier League 2011 5 What 5 When 5 Where 6 Why 6 For Whom 6 Marketing Research 7 Event Marketing Mix 7 AIDA Model of Promotion 8 Tools of Promotion 8 Advertising 9 Media and Public Relations 9 Partnerships 9 Merchandising 10 Title Sponsorship 10 Word of Mouth 10 References 16 Bibliography 17 Introduction to the Event Events are organised act and performances planned in advance and targeted to a particular audience…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Event management and development

Download file to see previous pages... 5 W’s An event planning requires planning of the event along five dimensions. These dimensions are known as 5 W’s. These are: What, When, Where, Why, for whom. What This refers to the concept generation of the event. These shall include the name of the event, the scale in which it will be organised, the content of the event, menu, and profile. This also refers to the event’s theme i.e. the subject on which the event is organised. This theme is the determinant of the event audience, therefore is a crucial decision. When This relates to the frequency of the event, the stipulated time, and event schedule. Where This refers to the event venue. A decision regarding the size, catchment area has to be made in this case. The venue should be easily accessible by the target customer, should be of optimum size, i.e. neither too big nor too small. The vast portion of the event’s budget depends on the venue finalised. Why This refers to the objective of organising the event. An event is organised to fulfil various objectives. Objectives vary along the evens’ stakeholders. Such objectives can be social, personal, financial, organisational, etc. For Whom This relates to the target audience of the event. Decisions regarding guest profile, entry type and target size are made. 5 W’s of Barclay’s Premier League 2011 The Barclay’s Premier League is a professional league between the football clubs and is the country’s most important football competition. It started since 1888 and is graded first in the Union of European Football Associations. It is considered to be the world’s most lucrative football league with revenue ranging over ?2 billion (Premier League-b, n.d). What The Barclay’s Premiere League is a league between 20 clubs and operates via promotion and demotion procedure. Each team plays 38 matches, totalling 380 matches in the season. 149 matches have been played so far (Premier League, 2011). When The Barclays Premier League 2011-2012 is scheduled from 13th August 2011 to 13th May 2012 (Premier League-d, 2011). Where The matches have been scheduled in stadiums in various locations like West Bromwich, London, Norwich, Newcastle, Manchester, Liverpool, Bolton, Birmingham, Wigan, Wolverhampton, Sunderland, and Swansea. Why Football is the most popular sports in United Kingdom since 1860s. The Barclay’s Premier League, like all other leagues is organised for the millions of football fans around the world and for utilising and honing the football talent of UK. For Whom The Barclays Premiere League is the world’s most popular league, with half billion spectators in 200 countries. The direct audiences are obviously the spectators in the stadium; however the indirect audiences are the TV viewers. According to estimates, Fox channel alone drew 2.1 million viewers for a single match in the Barclays Premier League. Demographically the target audience can be defined within the age range of 25 years to 34 years (Premier League-c, 2011). Impacts that affect the event The events can be categorised into 4 types – Leisure events, Cultural Events, Personal Events and Organisational Events. The Barclays ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Event management
In this context, the management of the program will involve the concept of the event along with its intention to gather organisations for the event The paper will also involve a brief description of the target group for whom the event will be held along with the estimated budget required
5 Pages(1250 words)Essay
Event management
Events, big or small, are now virtually recorded. It is due to this demand that people now go to professionals to design and execute their events. It is this demand that has led to the springing up of so many companies specializing in Event Conceptualizing and Execution, right from designing the layout of the event venue, to arranging for the decor and meeting any other whim the client might have, to actually ensuring the smooth flow of the event on the D-day, everything can be done for a price.
4 Pages(1000 words)Coursework
Event Management
Therefore, could you please add some part of the essay which is from other journal? Yours sincerely, Michelle You are required to complete a 2250 Words project paper Using BOTH Academic research sources and Industry examples, answer ONE of the following 3 questions.
9 Pages(2250 words)Essay
Event management
However, in the present context things do not stand to be the same. In the present context, managing events is not that simple as events have graduated from being local fun and adventure concepts to well managed and hugely sponsored activities that impact the society in a variety of ways (Sofield & Sivan 2003, p.
8 Pages(2000 words)Essay
Event Management Essay
(www.sdst.org/) The success of events is often assessed against economic, social, safety measure, and health. The measurements generally include the impact the event has on patrons, event staff, police, emergency services and the community. (www.lib.berkeley.edu/)
8 Pages(2000 words)Essay
Event Management
Event management plays the most important role in executing the event is a proper manner. The researcher of this essay mostly focuses on taking all the attempts to find out the best possible way to manage an International event like Glastonbury Festival of contemporary performing art and others throughout recent years.
11 Pages(2750 words)Essay
Event Management
ts that include determining the intricacies of a brand, assessing the target audience, pointing out the concept of the event, planning for logistics as well as coordinating various technical aspects prior to the launch of any event. An event manager has a greater role to play in
9 Pages(2250 words)Essay
Event management
These events all involve entertainment, photo opportunities and the logistics involved in relation the kind of the event held. Companies involved with usually gets a module defining the
8 Pages(2000 words)Essay
Contract and Event Management
If carried out properly, the event/ceremony can get quite unmanageable and there might be unpleasant scenes and unruly people; thereby undermining the very essence of the
8 Pages(2000 words)Essay
Event Management
The events industry has become much more complicated because of increased demand for special events. It has become a force to be reckoned with (Entrepreneur Press 2009). The industry has experienced
8 Pages(2000 words)Essay
Let us find you another Essay on topic Event management and development for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us