Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

The Long-Term Effect of Marketing Strategy on Brand Sales

3 pages (750 words) , Download 5 , Assignment

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The Long Term Effect of Marketing Strategy on Brand Sales Name Institution The Long Term Effect of Marketing Strategy on Brand Sales Article Review This particular study utilized pre-existing data on the effect of marketing strategy on brand sales.... The study population in this case is a minor component of the study....

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Strategic Marketing Planningfor SMEs in Zimbabwe

51 pages (12750 words) , Download 2 , Dissertation

This dissertation analyzes the performance implication of strategic planning on SMEs that are operating amidst the unstable environment in Zimbabwe.... The research context in this paper is an unstable environment that characterizes the circumstances in Zimbabwe.... ... ... From the dissertation, it is clear that Strategic planning was found to be infeasible or unnecessary for the growth and survival of SMEs in the unstable environment of Zimbabwe....

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Analysis of Marketing Campaign: Vodafone New Zealand PXT Service

9 pages (2620 words) , Download 3 , Research Paper

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The aim of the paper is to determine the goal of the Vodafone PXT marketing campaign and to be able to identify the best marketing campaign method for the telecommunication industry.... Vodafone used the GO-Race (Loo-Racer) as a unique way of launching the new PXT capable phones.... .... ... ... Vodafone PXT uses a unique marketing strategy that successfully captures their target market in New Zealand....

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Print Advertising - Flash Bacterial Wipes

7 pages (2015 words) , Download 0 , Essay

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noted Item positioning methodologies are various, and the choice of one over an alternate is urgent to how I will market it.... At the point when positioning the item, the key is to choose what the reasonable preference of the item is versus other rivalry products....

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Elements of a Marketing Strategy of Nestls Breakfast Cereal Division

6 pages (1659 words) , Download 3 , Essay

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The paper "Elements of a Marketing Strategy of Nestlé's Breakfast Cereal Division" tells that the common myth in the field of marketing is that it is the child or children within a household who normally influence the kind of product and even the brand that is going to be bought for household use....

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Analysis of the Marketing Mix Adopted by Napster

9 pages (2716 words) , Download 2 , Case Study

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The paper "Analysis of the Marketing Mix Adopted by Napster" states that it is essential that the company focuses on strategies to improve and increase the customer retention and loyalty of the customers to help it grow and face the competition in the markets to a greater extent.... ... ... ... A lot of care needs to be taken by companies while trying to diffuse the new products into markets as well as when companies adopt to extend the brand....

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International Sales and Marketing - Buy USA

3 pages (803 words) , Download 2 , Essay

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The paper "International Sales and Marketing - Buy USA" explores the website that provides a range of current trade and industry information to help the exporters of products and services in the US.... This information will help the US exporters to compete significantly in the international market....

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Perception as the Process of Becoming Aware of and Understanding the Environment

1 pages (250 words) , Download 2 , Essay

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Some typical rules that we use without even realizing are the rules of Grouping, segmentation, Segregation, Consistencies, Globality, and others.... The process of segmentation provides us with information about the possibility of significant distinctions between parts of a whole object; and helps us focus on individual components....

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EasyJet Pan-European Airline Company - PEST Analysis, the Value Chain Analysis

11 pages (2750 words) , Download 2 , Research Paper

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om that broker hotels, Internetcafe, easy money, and gyms among others (Withey, 2013, p.... om acts as broker between the clients and hotels that offer services required by the clients.... The paper "EasyJet Pan-European Airline Company - PEST Analysis, the Value Chain Analysis " discusses that some sections of the value chain are weak resulting in reduced performances, such as procurement department needs to be looked into since most of the fleets' parts are imported....

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Frank Lyod Wright and Louis Sullivan

4 pages (1000 words) , Download 4 , Essay

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Between Sullivan's handling of the arch in the Transportation Building and National Farmer's Bank, Wright found inspiration for his own unique positioning of his gift shop's entrance.... After decades of fiscal disaster and alcoholism, Sullivan finally reconciled with Wright before dying in a solitary Chicago hotel room, all of the success of his life behind him....

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Porters Five Forces Model of Strategy

7 pages (1795 words) , Download 1 , Case Study

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Structure of the industry and competitive positioning of the company determine the profitability of the company (Hax 208).... This work called "Porter's Five Forces Model of Strategy" describes Five Forces Model of strategy that helps the companies recognize the major sources of power....

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Website content: description of services provided

2 pages (500 words) , Download 2 , Article

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Using robust web technology and database management systems, we aim to make our website a useful portal for the clients who are looking for different kinds of services in a highly.... ... ... Proxum provides fast and reliable search options which can be further customized with the help of advanced settings....

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Conference and Events Planning

10 pages (2845 words) , Download 2 , Coursework

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Operations in foods and beverages in hotels are often quite different from those in restaurants and restaurants compared to those at the golf clubs. ... In hotels and restaurants, particular owners often design their own menu, which fits within their boundaries for certain themes like Italian, French, North America among others.... The specialty in these different hotels and restaurants and other centers that offer various operations in foods and beverages are supposed effectively combine with meeting architects in the process of arriving at the best reasonable and accepted standards for particular events....

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New Product Development by Highland Spring

13 pages (3682 words) , Download 0 , Research Paper

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The product has further been projected as a representative of social class and is available only at luxurious establishments such as high-class restaurants and hotels (Highland Spring Group, 2014b). ... Other consumer sectors of bottled water include local authorities, schools, hotels, factories, leisure clubs, various business sectors and the National Health Services.... Bottled water is also preferred by international and domestic travellers according to hotels and resorts (The Ecologist, 2013). ...

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Strategic marketing options for energy service companies in Singapore

12 pages (3000 words) , Download 3 , Essay

It is of utmost importance if the industry is new, as it is in the case of ESCOs.... To gain a foothold is not easy for a new business venture as competition is severe.... ... ... ... Effective implementation of marketing strategies in the context of Singapore's small and medium size energy services companies (ESCOs) is crucial for the economic growth and Electricity is the lifeline of all business and individual activities and ESCOs help in finding the means and ways of using minimum of this input to generate maximum revenue....

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Role of VOS in the Marketing Success of VOS Enterprises

4 pages (1255 words) , Download 4 , Essay

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The marketing research proposed in this paper "Role of VOS in the Marketing Success of VOS Enterprises", is based on the case study of VOS Enterprises-Revda, wherein VOS Enterprises is a network, the expanded name of which being All Russia Association of the Blind (VOS).... ... ... ... A case study is a micro-sample that provides crucial information about the macro-phenomenon of which it forms a part....

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The Necessity of a Marketing Plan for McDonald's

4 pages (1233 words) , Download 3 , Essay

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The paper "The Necessity of a Marketing Plan for McDonald's" tells that marketing is very important for consistent business growth and development for any business.... It is very difficult for a business to survive if it does not have a relevant and authentic marketing plan.... .... ... ... From a business perspective, the core focus of any marketing plan is to ensure that a business has been able to spot out the potential customers for its business and fulfill the demand of its current consumers on a consistent basis....

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High Performers in Marketing and Advertising Majors

3 pages (750 words) , Download 2 , Essay

In the paper 'High Performers in Marketing and Advertising Majors' the author investigates the perceptions of high-performing undergraduate students in advertising and marketing majors; especially by exploring the relationship between student satisfaction with learning outcomes in business programs....

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Why I Consider Marketing as the Best Suited Profession

1 pages (250 words) , Download 4 , Admission/Application Essay

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The paper "Why I Consider Marketing as the Best Suited Profession" discusses that the author wants to work in the marketing sphere and reasons for it.... He aspires to offer his genuine effort in this field and set up his career as a leading personality in the highly competitive marketing field.... ...

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Kudler Fine Foods. Factors For Marketing Communication Plan

2 pages (500 words) , Download 2 , Essay

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Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line.... he company has to decide which marketing channels are going to be used to get the message out.... ... ... ... Factors for marketing communication plan.... ... Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line....

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Canon Digital Cameras

14 pages (3500 words) , Download 2 , Essay

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Music Concerts, Reality Shows, Adventurous Tours can further enhance the positioning of products among target audience. ... Movie stars, sports stars and social workers and journalists can be presented as Canon spokesperson to enhance its positioning in the market for long term business benefits. ...

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Marketing Management of the Chocolate House

10 pages (2500 words) , Download 2 , Assignment

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The author examines the marketing management of the Chocolate House company which operates with the utmost goal of providing customer value through the manufacture of hand-crafted and homemade chocolate and chocolate products in the UK market.... ... ... ... Instead of battling head-on with large industry players like Cadbury and Nestle which serves the mass market, The Chocolate House will opt to capture the niche market comprised of higher income customers who prefer products which are more indulgent, made from more natural ingredients and with guaranteed freshness....

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Global Marketing Strategy for Entering New Markets

8 pages (2450 words) , Download 3 , Essay

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The author of the paper "Global Marketing Strategy for Entering New Markets" will begin with the statement that the twenty-first century is an era of rapid development and fast-paced changes all over the world, which has been triggered as a direct effect of globalization.... .... ... ... The induction and diffusion of the effects of globalization have been fast-forwarded in a tremendous manner by the easy availability of high-speed internet connectivity....

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The Next Generation Air Transportation System

11 pages (3105 words) , Download 4 , Research Paper

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n this new system the first Global Navigation Satellite System (GNSS) developed and is in use is THE Global positioning System (GPS).... The paper "The Next Generation Air Transportation System" discusses that concerning the future of the Next Generation, a couple of agencies and institutions are working towards the realization of the dream....

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Running a Self-Owned Business

6 pages (1500 words) , Download 2 , Article

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He strongly believed that it is easy to deal with brand positioning if the business model proposed is in line with current environmental notions of the society.... He strongly believed that it is easy to deal with brand positioning if the business model proposed is in line with current environmental notions of the society....

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Food Safety Management Procedures Within a Catering Business

9 pages (2385 words) , Download 2 , Assignment

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This assignment "Food Safety Management Procedures Within a Catering Business" gives the description of how food safety management procedure ensures effective compliance with current legislation and codes of practice in the catering business.... .... ... ... It also gives an explanation of how a manager in a catering business, can establish, monitor and verify food safety management procedures....

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Marketing Is the Production of Signs and their Meanings

8 pages (2000 words) , Download 2 , Essay

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Marketing is indeed concerned with the production of signs and their meanings within contemporary societies.... In the today's world, marketing permeates every aspect of daily life.... Business organisations use marketing tools to persuade consumers to purchase their goods and services.... ... ... ...

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Starbucks: A Marketing Analysis in the Service Sector

7 pages (2188 words) , Download 1 , Case Study

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This paper "Starbucks: A Marketing Analysis in the Service Sector" discusses Starbucks Coffee Company as one of the fast-growing and most successful companies in the service sector.... The study is aimed to present an overview of the company structure.... ... ... ... The application of the different marketing strategies for the Starbucks Coffee Company has been important in its success....

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Service Delivery System and Process Design - Tedallal's Experience

20 pages (5806 words) , Download 2 , Research Paper

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This issue has been identified using different assessment models such as Hayes & Weelright's four-stage model, service positioning matrix (SPM), as well as concepts such as ServQual, the service profit chain, service blueprinting and the lean service concept.... In order to analyze Tedallal's system delivery, the service positioning matrix (SPM) will be applied on the actual process design of this company.... In accordance to that, and according to Silvestro's service positioning matrix, Tedallal appears to be operating under the Professional service process, other service processes defined in this matrix have different characteristics; the Service shops uses intermediaries in its process and the Mass service has high focus on equipment rather that people, low customization/ high standardization in the service and customer's contact time is slightly low (ibid)....

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The Operations Strategy, Activity, and Performance

15 pages (5833 words) , Download 2 , Essay

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This issue has been identified using different assessment models such as Hayes & Weelright's four-stage model, service positioning matrix (SPM), as well as concepts such as ServQual, the service profit chain, service blueprinting and the lean service concept.... ) Analysis In order to analyze Tedallal's system delivery, the service positioning matrix (SPM) will be applied on the actual process design of this company.... In accordance to that, and according to Silvestro's service positioning matrix, Tedallal appears to be operating under the Professional service process, other service processes defined in this matrix have different characteristics; the Service shops uses intermediaries in its process and the Mass service has high focus on equipment rather that people, low customization/ high standardization in the service and customer's contact time is slightly low (ibid)....

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Market Attractiveness Analysis

6 pages (1693 words) , Download 0 , Case Study

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However, the brand has recently failed to understand the product positioning and one of its recent campaigns was a complete failure especially in the United States (Turpin, 2014).... The study "Market Attractiveness Analysis" focuses on the critical, thorough, and multifaceted analysis of the three examples of international marketing pieces that have succeeded in the international context and another three that have failed in the same platform....

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Marketing Strategies in the UK Retail Car Business

10 pages (2500 words) , Download 3 , Assignment

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In the paper 'Marketing Strategies in the UK Retail Car Business,' the author focuses on the various management theories and practices that are useful in the description, explanation of the various management problems and in solving these management issues.... ... ... ... The study equips the student in acquiring the relevant skills and qualification to perform the management practices in accordance with the management guidelines and procedures in the context of any management field....

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Principles and Practice of Marketing of Dixon Retail Plc

10 pages (2850 words) , Download 2 , Case Study

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The object of analysis for the purpose of this paper "Principles and Practice of Marketing of Dixon Retail Plc" is Dixons Retail PLC as one of the most renowned expert electrical retailers from the UK.... The company has a customer base of over 100 million customers in the country.... ... ... ... The new business model re-defined five specific objectives for the company....

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Corporate Responsibility and Marketing Strategies of Apple

5 pages (1567 words) , Download 2 , Essay

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The "Corporate Responsibility and Marketing Strategies of Apple" paper states that despite the bad history Apple has in corporate social responsibility it is currently taking the right steps towards being socially responsible.... The reputation of the corporation is expected to continue improving....

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Taking Enough Care While Selecting Food

3 pages (845 words) , Download 2 , Essay

It is better to cook food in your kitchen rather than relying on food cooked in the kitchens of hotels and restaurants.... hotels and restaurants are interested only in making profits rather than preserving human health.... Many of the food items we are getting from the hotels and restaurants may not be fresh foods....

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The Framework for E-learning Strategy

10 pages (2750 words) , Download 3 , Dissertation

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The paper "The Framework for E-learning Strategy" discusses that the company is planning to come up with a second campus in Birmingham.... E-marketing strategies would be highly effective for the company to perform in the highly competitive scenario of the educational industry.... .... ... ... The primary e-marketing techniques that would be used by the company are advertising and sales promotion....

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Biology of Food

10 pages (2581 words) , Download 2 , Essay

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This essay "Biology of Food" focuses on a person eating more calories than they use.... The excess calories are stored in the body as fat.... The unique high fructose corn syrup sauce contains a high amount of fructose (sugar) which is excess calories needed in the body.... ... ... ... According to the food pyramid, natural ecosystems have so much mass of herbivores than carnivores....

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Digital Marketing Strategies to promote Fashion Antidote Website

14 pages (3500 words) , Download 3 , Essay

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The essay explores the Digital Marketing Strategies to promote Fashion Antidote.... Fashion Antidote Facebook page is one that is concerned with the promotion of the latest.... Through this page, feedback from its customers and clients on the performance of the company is got directly.... .... ... ...

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Teenagers and Young Adults Are Changing Marketing Practices

5 pages (1250 words) , Download 3 , Literature review

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From the discussion in this essay, it may be concluded that teenagers and young adults are changing marketing practices.... The marketers have identified that teenagers are among the innovators and early adopters of new products/brands because they appreciate novelty, inventions, and idea-generation....

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The Marketing Mix and Opportunities of Serco International Inc

4 pages (1050 words) , Download 2 , Assignment

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This paper "The Marketing Mix and Opportunities of Serco International Inc" focuses on the fact that the marketing mix is an effort by the company to have a positive response from its target market using the product, price, place.... These are the factors by which a company can satisfy its customers....

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Sales Opportunities for Acme Pet Products

4 pages (1332 words) , Download 2 , Case Study

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This was not a problem, as the price of a two week stay in one of the best hotels in the capitol, Animallia, amounted to under $750 US and the cost of living is very low.... From the paper "Sales Opportunities for Acme Pet Products" it is clear that there is a viable market for all products mentioned, with Pooch Potties and SSSs the most urgently required....

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Promotion and Place Marketing Area of the New Wave Shampoo

6 pages (1608 words) , Download 0 , Case Study

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The paper "Promotion and Place Marketing Area of the New Wave Shampoo" is an outstanding example of a marketing case study.... Marketing entails focusing on four major areas.... The paper delves into the product and price marketing area of the New Wave Shampoo.... ... ... ... The paper "Promotion and Place Marketing Area of the New Wave Shampoo" is an outstanding example of a marketing case study....

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Strategic Management of Hewlett Packard

8 pages (2000 words) , Download 4 , Case Study

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These joint ventures and strategic alliances will aid the company in increasing the barriers to entry in the industry and also in establishing powerful competitive positioning.... The company can further its competitive positioning through several key strategies.... This would allow the company to benefit from specialization and achieve competitive positioning through premium quality and innovation within a narrow and focused product range.... The company needs to capitalise from the current growth potential in the industry through Concentrated Growth strategies targeting the global market....

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International Marketing Strategies of Apple Inc. and PepsiCo

7 pages (1851 words) , Download 1 , Essay

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This work called "International Marketing Strategies of Apple Inc.... and PepsiCo" describes the international marketing strategies of two global brands: PepsiCo (Pepsi) and Apple Inc.... From this work, it is clear that these companies illustrate how noteworthy marketing strategies build brands and increase the customer base....

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DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION

10 pages (2500 words) , Download 2 , Essay

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Table of contents ... .... Introduction…………………………………………………………………………………….... ... ... .... Review of the Literature……………………………………………………………………….... ... ... .... Data Collection…………………………………………………………………………………7 ...

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Tom's of Maine toothpaste 4 P's of marketing

2 pages (500 words) , Download 6 , Research Paper

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This is what Tom O'Brien, Tom's of Maine CEO said, “Every well-run business needs strategic goals – we just believe that those goals need to include things like sustainability as well as profitability.... We're guided by two foundational documents: a philosophical.... ... ... t, our Reason for Being, which inspires our strategy; and a practical tool, our Stewardship model, which forms the basis for our everyday decision-making” (Tom's of Maine, 2015). ...

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Marketing for financial services (Research project)-HSBC Bank

5 pages (1250 words) , Download 2 , Research Paper

Hong Kong & Shanghai Banking Corporation (HSBC) which is claimed to be the local bank of the world is actually one of the biggest financial institutions all across the world.... HSBC has its strong presence in almost 87 countries.... Almost 8000 offices are spread throughout these.... ... ... Headquarter of the company is situated in London (HSBC, n....

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Kingfisher patisseries goes international

5 pages (1250 words) , Download 2 , Essay

The case illustrates the fact that Denzo Gato was a large chain that covered the supermarkets as well as four star hotels.... For starters, due diligence is needed before businesses commit themselves to overseas ventures and this includes a thorough appraisal of how the markets in those country work and the....

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Glass Tube Fluidized Bed Pilot Plant

12 pages (2850 words) , Download 0 , Research Paper

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The paper "Glass Tube Fluidized Bed Pilot Plant" describes the glass tube fluidized bed pilot plant.... The experiment involved the use of antifreeze diluted with water as the fluid.... One of the aims of the experiment was to visually study the behaviors of the fixed fluidized bed.... ... ... ... In the experiment, a graph of sedimentation velocity versus superficial velocity was plotted....

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Making Table Wine at Home

4 pages (1000 words) , Download 2 , Article

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In the paper 'Making Table Wine at Home' the author will break a common misconception that wine has to be bought because only professional wineries can make it.... In reality, it is relatively easy to produce wine, provided that you have the right materials and enough patience.... ... ... ... The author states that in fact, home winemaking is an American tradition....

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Essays on Segmentation Targeting and positioning of hotels