International Sales and Marketing - Buy USA - Essay Example

The Commercial Service Trade professional helps US companies across the globe to increase sales or start exporting in new emerging global markets. The services of Commercial Service include trade counseling, business matchmaking, and market intelligence. Trade data helps US organizations to identify the potential global markets in order to target exporting efforts. The organization can measure the size of the business market for its goods and services. Moreover, it helps the organizations to develop an effective pricing strategy to survive in the competitive global market. Industry pages are regularly updated by several potential commercial specialists around the globe. It helps the organizations to check the industry updates. On the other hand, webinars help the exporters to understand the export regulations of several countries.

            Before starting of new business, it is important for the organization to develop an effective market entry plan. They need to conduct effective market research. It will help them to learn about the potentiality of the specific products and services in a given international marketplace. The organizations can access the United States Commercial Service Market Research Library. This library includes numerous country reports and over 100,000 industry-precise market reports. This market research library includes market updates, commercial guides of countries, industry overviews, potential markets, industry or regional reports, and multilateral development reports of banks.

            The United States government agencies develop and support an extensive range of programs and events for several business entities in the US for selling the goods and services in international markets. Several trade events include seminars and webinars while the fundamental principles of exporting help the organizations to organize a face-to-face meeting with their business partners and customers. The United States government provides several important resources to the exporters. It helps them to identify potential business leads.  This Export.gov Trade Guide Database includes time-sensitive leads, pre-screened leads, and government tenders.

            The MCC is a government corporation of the United States. This Millennium Challenge Corporation was designed to work collaboratively with some underdeveloped countries. This Millennium Challenge Corporation depends upon a key principle that helps to provide global aid in order to reinforce economic freedom, effective governance, and public investments. However, it has been identified that Export.gov is trying to help exporters to increase their business competencies in the global marketplace.

Discuss how you would leverage two (2) resources in the short term and two (2) that could be used for long-term planning.

The influence of the United State government, vast global network, and effective business contact will help the exporters to leverage their knowledge.

            The organization can use international sales and marketing strategies and international financial strategies as its short-term resources. The US organizations can access online resources. It will help them to get customized counseling. The organization can develop its international business plan and strategy. These short-term resources will help the organizations target potential international markets. Moreover, through this resource, the organization can evaluate the international business partners. Several promotional events and advertising will help the organizations to increase their brand awareness. This promotional campaign will help them to achieve market exposure in the globally competitive marketplace (Export, 2011). Effective market expansion and market entry strategy will help them to establish a strong relationship with global business clients. Effective dispute resolution and advocacy strategy will help the organization to compete for international government contracts so that they can settle the payment disputes. The United State Government offers several effective risk mitigation and insurance policies to the US organization. The organization can use these policies as short-term resources. These policies will cover export transactions for foreign investment.

            The US organization can use International logistics policies and Trade data & Analysis as the long-term resources. During shipping of goods in the foreign market, the exporter should take care of packaging, labeling, insurance, and documentation requirement. The exporters should arrange their own shipping (Exporter, 2013). It will help the exporters to overcome several safety issues of goods in the export activities. On the other hand, the Trade data can help the organizations to identify the best potential international places for exporting business.