We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International expantion - Essay Example

Comments (0)
Today, international marketing is proving to be of ever-increasing importance to companies of all sizes, to their customers, and to national economies. Worldwide, most companies are now selling to, using materials or equipment from, or competing with products from other nations…
Download full paper

Extract of sample
International expantion

Download file to see previous pages... On the other hand, AIU should take into account national culture which affects all international and export marketing activity. Of concern to the manager are the influences of the religious, family, educational, and social systems of a society. Often these are manifested in the values, attitudes, and motivations of people and can affect business customs such as personal manners, colors, advertising, 'gift' giving and receiving, and pride and status.
The UK is a country with old traditions which include both conscious and unconscious national values, ideas, attitudes and symbols that shape employees behavior. The UK consists of four main parts: Wales, England, Scotland and Northern Ireland. The combination of language and religion creates a unique culture and traditions. At its deepest level, however, British culture comprises a set of basic assumptions that operate automatically to enable groups of people to solve the problems of daily life without thinking about them. The influence of Christianity and other religions in the UK had always extended for beyond the comparatively narrow of organized and private ownership. Religious organizations are actively involved in voluntary work and the provisions of social services.
The UK is a leading industrial country which has a great influence on international economics and politics. The country has a service-based economy and a large private sector. In contrast to other European counties, the UK has not yet adopted the euro currency. "A member of the EU, it chose to remain outside the Economic and Monetary Union for the time being" (The World Fact Book: the UK, 2006). The country has a population about 60,609,153 million who lives on 242,514 sq km. An average expectancy of life is 81 years for women and 76 years for men. GNI per capita is $33,630. GDP is $1.83 trillion. It is reported that GDP shows the lowest growth rates over the last 12 years. "GDP grew by 0.6 per cent in the first quarter of 2006, with growth unchanged from the last quarter of 2005. The level of GDP is now 2.2 per cent higher than the first quarter of 2005" (GDP Growth. The UK, 2006). 17% of population lives below poverty line.
Demographics will help to analyze market potential, its perspectives, and segment the UK market. Demographic segmentation is based measurable characteristics of the population such as income, age distribution, gender, education, and occupation. A number of global demographic trends-fewer married couples, smaller family size, changing roles of women, higher incomes and living standards, for example-have contributed to the emergence of global market segments. In the UK, 17.5 % of the population are children from 0-14, 66.8% people from 15-64 year old and 15.8% - 65+. The majority of the population are white people - 54.85 million; people of Asian origin is about 2.38 million. Population growth rate is about 0.28%. In agriculture works about 1.1%, in industry - 26% and in service market - 72.9% (The World Fact Book: the UK, 2006).

Cultural Concerns Need to Be Considered
Great Britain is a country of old traditions and strong family values. Cultural preferences are quite apparent in food preparation and consumption patterns and habits. Taking into account the nature of the product AIU is going to market, these cultural preferences will play a core role in strategic planning. A solid understanding of food-related cultural preferen ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
International Students
This research proposal is based on the project report of the needs of the UAE students that are taking English language courses at Salisbury College, Wiltshire. Most of these students are at this college as it has been chosen by the military organization that they represent, and therefore they have had no choice in the selection.
4 Pages(1000 words)Essay
International Theory
After World War II, there was an ominous need to set up better international relations between and among the different countries of the world. Different theories on how to go about ‘relating’ with other
4 Pages(1000 words)Essay
International Business
Therefore, it is quite important to understand the basics of labor forces and how it affects the international business. Labor
3 Pages(750 words)Essay
International Transportation
At international level, transportation capabilities have emerged as more strategic issues because they have a major role to play in determining the success of the international supply chain structure and global integration practice. The technology
8 Pages(2000 words)Essay
ter, together with the treaties, and jurisprudence established by bodies such as the International Court of Justice are among the foundations of international law. In particular, the UN Charter governs the relationship among the 192 members of the United Nations as well as the
20 Pages(5000 words)Essay
International business - ideas international
India has been portrayed as the unity in diversity, and that ideology is reflected clearly on the Indian film industry. There are many numbers regional languages in India and at the same time there are many regional films are getting released in India.
8 Pages(2000 words)Essay
International manegment
of own technology is important in the joint venture, various policies of the state may not fit the business liabilities of international companies but stay lenient towards the domestic ones. In such cases, where in a joint venture the domestic company gets more authorities can
1 Pages(250 words)Essay
International business
f managers, politicians, and individuals within the international economic system exhibit different roles based upon which of these two items is being defined and/or discussed. As a means to understand these key differentiations that exist between the two terms, the proceeding
2 Pages(500 words)Essay
International society
President Bill Whitmore led the attack of the aliens in a group that included Hiller and Levinson who later escaped from the mother ship used by the aliens when it was destroyed (Weber p47). Nuclear devices were used by the actors to destroy the mother ship used by
2 Pages(500 words)Essay
It has now expanded to frozen products, pharmaceutical products, cereals etc. Nestle produces a variety of products and all with only one thing in
4 Pages(1000 words)Essay
Let us find you another Essay on topic International expantion for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us