Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

An analyss of The Four Seasons Hotel Guangzhou

12 pages (3000 words) , Download 2 , Essay

Name Institution Course Instructor Date An analysis of The Four Seasons Hotel Guangzhou Introduction The four seasons Guangzhou Hotel is one the most accredited five star hotels in economically developed China.... It is in China's third largest city of Guangzhou having opened another of its branches in China fifth tallest building (Kensei, 2010)....

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MGM Grand Hotel Industry

8 pages (2000 words) , Download 3 , Term Paper

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MGM Grand Hotel is situated on Las Vegas Strip in Nevada and is one of the largest hotels in the world.... Both the hotels were the world's largest hotels at that time.... In 2006 MGM Grand Las Vegas focused on the extension of its brand into hotels subsidiary named MGM Hospitality....

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Starwood Group of Hotels and Resorts Marketing Plan

20 pages (5000 words) , Download 2 , Essay

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This essay aims at analyzing the profile of "Starwood group of hotels and Resorts" company and recommending a one-year marketing plan for the company to improve the revenues and current standing of the company.... Starwood group of hotels is one of the biggest groups of hotels and resorts.... Marketing Plan Executive Summary Starwood group of hotels and Resorts is a wide spread group worldwide.... Starwood Group of hotels has a number of opportunities to increase the brand awareness and to improve the online facilities for customers....

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Greenwashing In The Hotel Industry

6 pages (1500 words) , Download 2 , Essay

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However, in a number of hotels, in order to capture this perception and create a positive public goodwill, some hotels have initiated programs that require contribution of certain sum of money to charity.... The hospitality industries that include hotels and the tourism sectors has not been left behind, with efforts towards ensuring hotels are certified with various certifications towards energy efficiency and water usage.... hotels are currently looking to be covered under tourism certification for sustainable Tourism (Martha 2002)....

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Strategic Management on Starwood Group of Hotels

13 pages (3250 words) , Download 2 , Assignment

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As the paper outlines, Starwood Group of hotels was incorporated in 1980, and two of their largest brands Sheraton hotels and resort and Westin Hotel and resorts have been serving the market for over 60 years.... Starwood group of hotels and resorts stand 8th as per the worldwide hotel ranking 2007.... tarwood Group of hotels ... tarwood Group of hotels was incorporated in 1980, and two of their largest brands Sheraton hotels and resort and Westin Hotel and resorts have been serving the market for over 60 years (Starwood, 2008)....

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The Environmental Analysis of Hilton Hotels

15 pages (4277 words) , Download 5 , Essay

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The paper "The Environmental Analysis of Hilton hotels" tells that Hilton hotels & Resorts struck its first venture in 1919 with Conrad Hilton buying his first hotel.... In the case of Hilton hotels, the conditions of facing steep competition from the rest of the market players are prevalent.... The major competitors of Hilton Hotel are Starwood hotels and Resorts Worldwide and Marriott International....

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Analysis of Marriott Hotel and W-Hotel at San Francisco

3 pages (969 words) , Download 0 , Essay

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One of the objects discussed in the paper "Analysis of Marriott Hotel and W-Hotel at San Francisco" is San Francisco Marriott Hotel, the second tallest hotel after Hilton within San Francisco, is one of the chains of eight Marriott International hotels.... The target market for San Francisco W-Hotel includes art exhibitions, fashion and music events, and film screenings (W-hotels Worldwide, 2014)....

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Purpose of SWOT Analysis, Value-driven Marketing and Market Segmentation

6 pages (1632 words) , Download 1 , Assignment

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The seven factors involved while developing strategies for positioning are listed below: ... ndifferentiated marketing is also known as mass marketing and usually involves targeting the whole market with one product. ... or targeting the right customers ... The author of the "Purpose of SWOT Analysis, Value-driven Marketing, and Market segmentation" paper states that in order to meet customer needs, marketers use the marketing mix, to sell products at an affordable price in the right place with suitable promotion....

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Hilton Hotels Training Project

8 pages (2000 words) , Download 2 , Research Paper

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This research will begin with the statement that the Hilton hotel is one of the most common hotels known worldwide.... Hilton hotel is one of the most common hotels known worldwide.... The participants of the present training project will be the staffs of Hilton hotels, particularly the Kitchen staff, butchers, guards, waiters/waitress, receptionists, janitors/cleaners, etc.... In addition, industrial workers of hospitality management like the hotels would be considered as adult learners as their learning styles would be taken into consideration....

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Hotel Industry - Hotel America

13 pages (3568 words) , Download 3 , Research Paper

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People stay in hotels because they are far away from their home, or they are living in a country, that is not their home country.... hotels are often thought to be busy areas filled with people all around the world, especially business people and celebrities in order to pass their holidays or meetings (Bardi, 2003).... As a consequence they made hotels for the betterment of people traveling from other countries for various purposes (Andrews, 2007)....

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Images of Organizations at Four Seasons Hotels

15 pages (3750 words) , Download 2 , Assignment

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The Four Seasons is a Canada based private chain of hotels that is owned jointly by Bill Gates' Cascade Investment group and the Saudi Arabia,.... The Four Seasons is a Canada based private chain of hotels that is owned jointly by Bill Gates' Cascade Investment group and the Saudi Arabia based Kingdom Holding Company.... An essay "Images of Organizations at Four Seasons hotels" analyzes how the eight organizational images relate to the Four Seasons hotels....

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Elements of sustainability in the hotel industry

36 pages (9000 words) , Download 3 , Dissertation

Four of the key themes around which data were collected are given as (1) the personality of people who patronized the services of hotels most (2) the influence of sustainability practices by hotels in their selection for occupancy by customers (3) specific elements of sustainability that contributes to customer satisfaction (4) indications concerning market directions in the demand for green hotel services.... Results from the data collection processes showed that patronage of services of hotels is commonest among the working class, especially top executives whose work takes them on business trips....

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An Issue of Shangri-La Hotels

18 pages (4500 words) , Download 4 , Essay

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ccupancy of hotels and its subsequent operations are greatly affected by natural calamities such as earthquakes and adverse weather conditions.... As any traveller knows, the greater the number of hotels in the area, the greater the choices and the more likely there is to be aggressive competition over pricing.... Substitute products of hotels and resorts are lower category inexpensive hotels as well as service apartments and holiday resorts....

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Operation Management: Savoy hotel case

13 pages (3250 words) , Download 5 , Essay

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In connection with increase of quantity of hotels and hotel chains, consumers have now more choices where to stop, when they travel.... Basically, when very few hotels offer a specific characteristic, such as high quality, customization, or outstanding service, that characteristic can be de?... However, over time, as more and more hotels begin to offer that same enhancement, the order-winner becomes an order-quali?... "As a result, there is a higher level of demand for room service, and hotels are forced to improve it....

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The Lavish Savoy Hotel: Luxury for Londoners and Travelers

7 pages (2321 words) , Download 3 , Research Paper

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In this current century, people do not only stay in hotels for just mere accommodation but also for luxury and great hotel service.... In this current century, people do not only stay in hotels for just mere accommodation but also for luxury and great hotel service.... With all the hotels mushrooming throughout the London metropolis, Hotel Savoy successfully maintained its reputation as London's premier luxury hotel.... American travelers are the hotel's primary target market; after all, the idea originally came from the founder's amazement in American hotels (Guyon, 1996)....

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The Lakeside Hall Hotel

15 pages (4194 words) , Download 1 , Case Study

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Lakeside Hotel is one of the 4 star hotels in England, specifically located on the shores of Lake Windermere in the English Lake District (Lakeside History, para 1).... Since then, the hotel has grown to become one of the most developed hotels that has given the Lake district a good name and left it as a major tourist and business destination in England (Lakeside History, para 1).... This has been fully supported by the factors that surround the hotel and give it an advantage over other hotels in the region....

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Haifas Market Segmentation

11 pages (3596 words) , Download 0 , Case Study

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The drink blends the concept of fresh juices and the need for healthy living to bring out a market positioning of rejuvenation and health.... It should bring out the positioning of Haifa as being a drink to a unique class of people having taste as regards trends.... roduct positioning ... aifa's positioning and its quest to seek the green revolution endorsement intends to be the first beverage drink to be packaged in an environmentally friendly way, while upholding to a greater reverence to the consumer safety by being non carbonated and sugar free drink....

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Principles of Marketing

3 pages (750 words) , Download 2 , Essay

Market targeting Marketing targeting is a process of identifying different groups of consumers that exist in a market who are likely to purchase a certain good or service.... When targeting the market, a marketer should ensure that the firm has adequate resources to meet the requirement of the target market.... targeting plays an important role of reducing market ambiguity as marketers are able to have an in-depth knowledge concerning the target consumers....

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Ritz-Carlton Toronto and Fairmont Tremblant

7 pages (1857 words) , Download 1 , Case Study

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Globally, the company competes with other industry leaders such as the Sheraton group of hotels. ... This case study "Ritz-Carlton Toronto and Fairmont Tremblant" focuses on two best hotels in Canada.... The five-star hotels employ a range of marketing strategies in their attempt to maintain profitability and longevity.... and Fairmont hotels & Resorts are some of the leading companies that influence the trends in the industry as they strive to grow their respective market shares....

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Market Segmentation of Nokia

6 pages (2081 words) , Download 2 , Case Study

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From the paper "Market segmentation of Nokia" it is clear that marketing managers should be familiar with the marketing concept and its functions in order to accurately identify what Nokia's target buyers' preferences in terms of the product quality, market price, and services offered by the company.... Market segmentation & Consumer Behaviour - Nokia - Table of Contents I.... Demographic segmentation ………………………………….... Psychographics segmentation ………………………………....

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E-Marketing Plan for Lexus

18 pages (4970 words) , Download 4 , Assignment

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An Ans off Matrix is often used to convey an organization's strategic positioning of their marketing mix.... -2-6-2 Product positioning 14 ... 14 For that I will do market segmentation and perceptual positioning under this targeting unit. ... -2-6-2 Product positioning: ... product's positioning is how potential buyers see the product.... positioning is expressed relative to the position of competitors....

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Environmental Scan of the Hotel Industry in Australia

13 pages (3764 words) , Download 0 , Case Study

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This implies that top level managers of hotels need to understand all the variables.... This implies that top level managers of hotels need to understand all the variables involved in the internal and the external environment of the hotel.... Certain trends in the economic and social aspects of the people and economy of Australia, Queensland and Brisbane have an influence on the external environment of hotels Brisbane.... As such, these important factors and indicators can be taken and interpreted to guide the decision making processes of managers of hotels in the Brisbane Region. ...

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Marketing Positioning of Domino

1 pages (440 words) , Download 4 , Assignment

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The paper "Marketing positioning of Domino" discusses that generally, the possible segments held by Domino include geographic, demographic, psychographic, and behavioral perspectives.... It uses global positioning technology and software to locate its hot spots on a global rating.... The global positioning technology provides representative data on her market share trends....

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The Strategic Management of Hotel Economy in China

8 pages (2000 words) , Download 2 , Research Proposal

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The establishment of hotels of low budget has been considered as a necessity so that the housing needs of an area's visitors are covered at low cost; such perspective has been proved to increase the area's popularity, as a tourist destination but also as a business center.... On the other hand, the strategic management of hotels can be depended on the successful completion of tasks which are unique, in terms that they are not incorporated in the strategic management plans of other organizations; reference can be made, as an example, to capacity management (Moutinho 2011)....

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Croft Court Hotel London - Analysis

8 pages (2000 words) , Download 2 , Assignment

Croft Court Hotel London Introduction The Croft Court Hotel is situated at 44 Ravenscroft Avenue in Golders Green, London.... It is a three storey edifice with spacious parking and cosy interiors.... It includes restaurant dining for hotel guests and walk-in customers, function rooms for social affairs, and easy access to gym facilities and swimming pool, a host of kosher dining places and shops, and subsidized taxi fares to airports....

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Gender Discrimination in Hotel Industry

18 pages (4500 words) , Download 3 , Essay

There are various categories of hotels.... hotels are a part of the hospitality industry which is one of the oldest industries in the world.... These can range from low cost to luxury hotels.... However, five star hotels, which are discussed mainly in this research, can have rooms up to 1000 also.... Sheraton Park Tower Hotel, Marriott London Park Lane, The London Hilton on Park Lane, Intercontinental etc are all five star hotels in the UK....

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Customer Retention and Revenue Management: Can hotels adapt to the recession

40 pages (10000 words) , Download 3 , Essay

This research aims to find out whether frequent changes in pricing actually helps hotels in maintaining a higher occupancy and is it worth it to earn less per guest and get more guests or get a higher profit from a smaller number of guests.... The purpose of this dissertation is to show how hotels of different types are managing despite the recession, and what steps can be taken by hotels of different sizes and with different clients to increase their revenues and cut losses....

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Segmentation of the Market and The iPad

1 pages (276 words) , Download 2 , Essay

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Finally, the product positioning of the iPad, for this segment, stresses how it is revolutionary among modern computer technology as well as a learning software.... In targeting the parents of small children, Apple has found probably some of the most willing buyers of their product.... The essay "segmentation of the Market and The iPad " aims to show that the article specifically points out the first part of the segmentation of the market, in this cage by age group....

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Marketing Segmentation Strategies in the Context of Food Industry in the UK

9 pages (2818 words) , Download 3 , Assignment

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positioning 8 4.... targeting 8 3.... This assignment "Marketing segmentation Strategies in the Context of Food Industry in the UK" proposes a valid and relevant business plan for an organic foods company named Beijing Organic and Beyond Corporation through analyzing different marketing approaches and attributes.... In this regard, the proposed marketing proposal for the company would focus on critically analysing different marketing research tools such as PESTLE, SWOT and marketing segmentation strategies in the context of UK food industry....

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Hotel Marriott Near Belview Winery

4 pages (1224 words) , Download 0 , Report

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pening a hotel so close to the winery would add to the company's existing line of hotels which provide distinctive experiences and would thus supplement its positioning.... The positioning of the Marriott Hotel conveys that Marriott hotel provides more than lodging and repast.... he positioning of the Marriott Hotel conveys that Marriott hotel provides more than lodging and repast.... It will have a golf course which goes well with the positioning of the hotel as ultra luxury....

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Picture Frames for Marriott Hotels

8 pages (2233 words) , Download 1 , Case Study

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"Picture Frames for Marriott hotels" paper examines the possibility of enticing more tourists to avail of the vacation packages available to them being offered by the hotel industry, and in particular, the chain of Marriott hotels which enjoyed an excellent brand recognition worldwide ever since.... Full & Number: (SWOT Analysis) 29 February (estimated word count = 2,146) Picture Frames for Marriott hotels ... But despite all the hassles involved, such as going through strict airport security inspections, some people still really love to travel to go on vacations and stay at their favorite hotels....

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Repositioning of Hobnobs

3 pages (812 words) , Download 5 , Essay

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In the field of marketing, positioning describes the process that marketers use to try and create an identity or image for their business, brand, or product in the minds of the targeted market groups (Trout & Rivkin, 2).... However, targeting this group posed a marketing challenge because their lives were not static....

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Marketing Research and Segmentation Problem

4 pages (1000 words) , Essay

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The paper provides an insight on the demographic profile of residents in an area where the hospital is situated.... It explains the role of the marketing.... ... ...

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Emerging Global Spa Trends in Luxury Hotels and Resorts

9 pages (2903 words) , Download 0 , Research Proposal

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In order to conduct a survey they chose a number of hotels in Texas and administered questionnaires on the customers that were visiting these hotels during the survey.... This research proposal "Emerging Global Spa Trends in Luxury hotels and Resorts" discusses the global importance of spa facilities in hotels and resorts and the impact cast by these facilities on the consumption behavior and preferences of spa-goers.... Emerging Global spa trends in luxury hotels and resorts Table of Contents Table of Contents 2 Introduction 4 Research question 4 1 Quantitative research questions 4 ...

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Accounting Management in Hotels

8 pages (2409 words) , Download 0 , Essay

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This paper ''Accounting Management in hotels'' will discuss how the hotel industry remains vibrant in GCC generally and UAE particularly and the causes of increasing hotels during last years.... However, the main topic and concern of the paper will be accounting management in hotels of GCC and UAE.... Specifically, the paper focuses on how these hotels use accounting management and how their practices do and procedures in accounting management help them to flourish, making it one of the major causes of increasing hotels last years....

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How can Hotels be More Profitable by Using Recycling Material

8 pages (2269 words) , Download 2 , Essay

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This essay "How can hotels be More Profitable by Using Recycling Material" discusses the point of concern is how recycling of materials can be effectively adopted by the hotels and how this adoption helps them in maximizing their returns.... unning head: HOW CAN hotels BE MORE PROFITABLE BY USING RECYCLING MATERIAL How can hotels be More Profitable by using Recycling Material Insert Insert Grade Course Insert Tutor's Name March 15, 2011 1....

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Marriott Hotels Profile

8 pages (2297 words) , Download 3 , Research Paper

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From the paper "Marriott hotels Profile" it is clear that Marriott hotels close the gap between the fast developments in technology with the operations part of the accommodation sector.... Marriott hotels achieves this by searching for cues from the food sector.... Marriott hotels are a series of budget and luxury hotels owned and ran by Marriott International Inc.... With record returns of almost $13 billion during FY2013, Marriott hotels runs and franchises lodges and licenses holiday tenure resorts for 18 brands....

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Strategic Marketing and Marketing Planning Process

5 pages (1370 words) , Download 2 , Essay

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n addition, essential elements of the marketing planning process are market segmentation, targeting and positioning.... onsequently, strategic marketing performs such functions as market research and segmentation, targeting, and positioning the product.... A company may choose positioning against a broad market offering, for example, paper glasses as a substitute to plastic ones.... positioning against a price segment would involve positioning, for instance, local provider's services against more expensive services of a large company....

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The Westin St. France Hotel

9 pages (2482 words) , Download 2 , Research Paper

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mong the many hotels available for comparison, the most competitive hotel to the Westin St.... These relations make the customers lose confidence in the hotel hence affecting their loyalty aspect making them try out new competition and hotels.... The hotels all need to prove more innovative and able to maintain their customers in ways that keep the competitor from stealing their customers.... omparing the two hotels, the competition is tight and the fact that they all target the same market of couples and families makes it stiffer....

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Google's Hotel Finder

2 pages (500 words) , Download 3 , Research Paper

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ConclusionTo sum up the analysis of a new tool by Google that enables users to search for hotels in the exact locations in which they want to travel and stay in by providing useful information about the pricing and rates of hotels.... The tool is quite useful because of the services it offers to users in terms of providing them with exact location, pricing and other helpful details about various hotels....

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Armani Hotel (Dubai) - Managing Customer Service

6 pages (1500 words) , Download 2 , Essay

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It is among one of the first hotels that has been developed and designed by the highly reputed Giorgio Armani.... On the other hands, it starts right from the very confirmation of the booking of a hotel room in the iconic and luxurious Armani hotels.... Can the Armani hotels Concept be Saved?... om/articles/2011/08/can-the-armani-hotels-concept-be-saved [Accessed 8 Feb....

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Loyalty Programmes in Hotels

47 pages (11750 words) , Download 3 , Dissertation

This research attempts to gain an insight into the value of loyalty programmes to businesses and more specifically examine the value of loyalty programmes to hotels.... Review of secondary data is applied to understand the value of loyalty programmes to businesses while a survey among hotels is conducted to examine its value to the hotels....

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Assessment of Westin Hotels

5 pages (1486 words) , Download 0 , Case Study

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he Westin Group of hotels has experienced tremendous growth since its inception in 1930.... The entry strategies of Westin Group of hotels are based on various factors: ... ranchising-The Westin Group of hotels has embarked on a sustainable franchising program that will allow the owner company to play a third party role.... The paper "Assessment of Westin hotels" is an outstanding example of a marketing case study.... The paper "Assessment of Westin hotels" is an outstanding example of a marketing case study....

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Renaissance Hotels & Resorts: A Cherished International Brand

11 pages (2750 words) , Download 2 , Research Paper

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enaissance Hotels is a worldwide brand of hotels and resorts.... The author analyzes the brand pricing and strategies of Renaissance hotels & Resorts which targets the Enjoyment Guest—guests who cherish the life well-lived.... Since 1997, Renaissance hotels & Resorts has increased its global distribution by 94%.... Renaissance hotels & Resorts targets the Enjoyment Guest-guests who cherish the life well-lived....

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Segmentation in the Holiday Market

7 pages (1890 words) , Download 2 , Case Study

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egmentation of market also helps in the act of targeting marketing communications.... The case study "segmentation in the Holiday Market" states that the segmentation of the market can be considered as the division of the market into defined groups of customers with the needs and main characteristics in the zone of possible identification.... segmentation of the holiday market is essential for an increase in the monetary profit....

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Marketing Approaches for Overcoming Increased Competition in the UK Hotel Industry

16 pages (4596 words) , Download 2 , Coursework

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In terms of marketing, reference should be made to the different approaches used by managers of hotels in UK in order to promote their enterprise.... 15) which result to an important part of the industry's profits, are carefully planned in hotels across UK ensuring that short-term visitors, which are most visitors in UK, are fully satisfied with the accommodation services provided across UK.... The performance of the UK hotels from 2003 up to 2009 is presented in Graph 1, Appendix....

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Marketing of Ritz-Carlton Hotel Company

2 pages (500 words) , Download 6 , Essay

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Ritz-Carlton Hotel Company: Goal: a truly memorable experience Market: top 5 percent of corporate and leisure travelers Company: 35 hotels in several continentsMarket-Oriented Definition: "We create the Ritz-Carlton experience - one which enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.... city hotels - Forbes3.... One of the top six business hotels and Ritz-Carlton knows about delivering quality - Fortune4....

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Application of Revenue Management Practice in the Hotel Industry

12 pages (3000 words) , Download 2 , Essay

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In the case of hotels, it turns out to be a less familiar concept, yet there is no reason as to why this should be the case.... he majority of hotels, along with some revenue managers, have a latent doubt of revenue management systems, driven by the perception that it is impossible to compare a comprehensive RMS, which happens to be the one handling aspects of pricing, distribution, channel management and inventory management and distribution to the performance of a trained, as well as talented revenue management team....

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Providing Advance Service in the Hotel Industry: A Strategic Marketing Perspective

45 pages (11250 words) , Download 2 , Essay

This paper aims to report an exploratory study that investigated the perceived importance of dimensions and attributes on hotel marketing strategy from the perspective of several travelers who might consider on checking in on their suites.... .... ... ... The purpose of this paper is to understand the impact of innovating the hotel's way of service that will cater each and every type of customers and their choices within the hotel and leisure industry....

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Investment Analysis for the Okura Hotels and Resorts in Connection with Indian Market Entry

16 pages (4000 words) , Download 2 , Assignment

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Budget hotels are emerging in the country and with the recent initiatives form the part of the government are attracting many new brands of hotels that were operating in the other parts of the globe.... In India, the already existing brand names include The Taj Group of hotels, The ITC, The Oberoi Group of hotels and Le Meridien Group of hotels.... Decisions taken by the Indian government to upgrade the regional airports in the small towns, along with privatization of the Delhi and Mumbai airports which are the main metropolitan regions of the country have particularly opened up avenues for the establishment and development of hotels in the country....

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Essays on Segmentation Targeting and positioning of hotels