Nobody downloaded yet

Elements of sustainability in the hotel industry - Dissertation Example

Comments (0) Cite this document
Summary
Elements of sustainability in the hotel industry and how they impact upon customer satisfaction and thus serve as a source of competitive advantage for hotel companies Abstract The dissertation is an inquiry into the role of environmental sustainability in the hotel industry, and the ability of the firm to derive a competitive advantage from sustainability strategies and competencies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Elements of sustainability in the hotel industry
Read TextPreview

Extract of sample
"Elements of sustainability in the hotel industry"

Download file to see previous pages In order to achieve the aim of the study, the researcher set out some key specific objectives, based on which certain research questions were asked. On the basis of the specific objectives also, the researcher constructed key themes under which both primary and secondary data were collected. Four of the key themes around which data were collected are given as (1) the personality of people who patronized the services of hotels most (2) the influence of sustainability practices by hotels in their selection for occupancy by customers (3) specific elements of sustainability that contributes to customer satisfaction (4) indications concerning market directions in the demand for green hotel services. Apart from these four major themes, data were collected in other areas of the study. The secondary data collection took the form of a literature review whiles in the primary data collection, there was an online questionnaire model where 150 respondents answered various questions on the research problem. Results from the data collection processes showed that patronage of services of hotels is commonest among the working class, especially top executives whose work takes them on business trips. On the influence of sustainability in the selection of hotels, it was established that indeed greater number of people preferred to select a hotel that practiced sustainability to those that did not. This not withstanding, most respondents indicated that they were not satisfied with the kind of sustainability practices that go on in hotels and that they wished much emphasis would be given to areas of energy reservation, water reservation, reduced carbon emission, waste management and customer service that is based on technology. Finally, it was established that there is a growing market trend that makes most business oriented persons to settle for sustainable hotels as a way of fulfilling corporate social responsibility. The implication here is that if existing hotels want to continue getting the services of these groups of customers they have no other option than making provisions for sustainability. Once such provisions are made, they will become competitive advantage over other hotels that do not have them in place. CHAPTER ONE INTRODUCTION 1 Background of the study During times of economic crises, the most vulnerable industries are those which deal with products and services considered to be luxuries, or at least non-necessities. One such industry is the tourism and hospitality industry, which is closely related to the hotel sector. This is not to say that hotel patronage is solely determined by tourist take-up rates, because there is a significant amount of business that is generated by customers whose trips are related to business. Good examples of these are regional conventions or other such gatherings where a good number of participants come from distant locations, and need to stay over at hotels. Other than these, however, tourists typically stay for longer periods of time and more benefited from the hotel’s services and amenities. Because of the contracting revenues as a result of the economic crisis, hotels feel the need to develop new, non-traditional sources of competitive ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Elements of sustainability in the hotel industry Dissertation”, n.d.)
Elements of sustainability in the hotel industry Dissertation. Retrieved from https://studentshare.org/management/1400758-sustainability-as-a-source-of-competitive
(Elements of Sustainability in the Hotel Industry Dissertation)
Elements of Sustainability in the Hotel Industry Dissertation. https://studentshare.org/management/1400758-sustainability-as-a-source-of-competitive.
“Elements of Sustainability in the Hotel Industry Dissertation”, n.d. https://studentshare.org/management/1400758-sustainability-as-a-source-of-competitive.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Sustainability and Strategy - HILTON HOTEL
...dumping activities raise potential challenges to the environmental sustainability policies of the United Kingdom. This paper will conduct a PEST analysis on the waste issue of Hilton hotels; and it will critically evaluate how each PEST element relates to the successful management of the company. Pest analysis on the waste issue of Hilton Hotels Political factors The waste issue of Hilton Hotels in UK involves many political aspects. Evidently, the entire European Union maintains strict regulations on waste disposal with intent to confront with the challenging environmental crises such as global warming and green house effect (United Nations Environment...
9 Pages(2250 words)Essay
Sustainability in the Hotel Industry
...Sustainability in the Hotel Industry Executive Summary Hotel and tourism industry has been experiencing a huge growth and potential I the recent years and it is estimated that about 1.1 million people are expected to travel across the globe by 2020. And with the growth of tourism and hotel industry, the need to survive in the competitive market also becomes tough and to achieve a competitive advantage by hotels it has become extremely necessary to think beyond the 4 Ps and concentrate on the issue of sustainability. This is especially true for hotels as the impact of...
12 Pages(3000 words)Assignment
Hong Kong Hotel Industry
...Dissertation Proposal "Do environment friendly practices can create competitive advantage in Hong Kong Hotel Industries" We all know that Hong Kong is one of the major tourist spots not only in Asia but also in the world. Since it was colonized by Britain, this place somehow showed a remarkable growth in industrialization in which investments from different countries came. It also distinguished itself as more ahead from China with the way their trade and commerce goes. Upon seeing these things, Hong Kong has a big potential in attracting tourists and more likely uplift the Hotel industries within its vicinity. However, due to the fact that Honk Kong is...
7 Pages(1750 words)Essay
Hotel Industry Essay
...The Lateroom.com Today, due to the development of tourism across the world, hotels and other lodging houses have been in demand as people become engaged in travelling. Added to this fact, hotels such as those featured by Laterooms.com are giving emphasis on the business travels and therefore, having the goal of providing top quality services to the clients. The following is how the website of Lateroom.com looks like. Figure 1. Laterooms.com homepage Laterooms.com offers thousands of affordable rooms for travelling clients to choose from. The website is apparently designed to facilitate easy understanding of the clients regarding hotel prices and rooms availability. The homepage allows the potential clients to select the date... for...
3 Pages(750 words)Essay
Hotel Industry
...Organizational Design and Change Recommendation College December 8, 2007 Problem Diagnosis There is employee resentment among the employees of TAJ HOTELS and the supervisors are highly de motivated and never train the employees. At this situation, the organizational structure has to be changed and the supervisors must be promoted to an executive cadre and the entire organization structure has to be rephrased. The Clear plan is to change the organizational structure and also to develop an organizational culture at TAJ HOTELS accepted by both management and the employees. Redesign the organizational structure at TAJ HOTELS Aim: To identify the pros and cons of various structures potential structures and provide academically... or...
9 Pages(2250 words)Research Proposal
Indian Hotel Industry
...Indian Hotel Industry and the foreign Investment Influx In order to evaluate the hotel industry in the emerging markets, India is one of the nations with a huge hotel industry development potential. Indian Hotel Industry has perceived remarkable boom in recent years. Hotel Industry is unswervingly linked to the tourism industry. The upbeat in the Indian tourism industry has invigorated the growth of hotel industry in India. The blossoming economy and improved business opportunities in India have worked as a windfall for Indian hotel industry. The advent of low cost airlines and the allied price wars have set domestic tourists a horde of options. The several tourism related campaigns have helped in booming the domestic tourism... and...
7 Pages(1750 words)Essay
The Hotel Industry
...Chapter Introduction Hotel industry is people oriented industry. More than the process and technology it is the people who have mattered in determining the service quality in hotel industry. It is the courtesy, mannerism and attitude of the attending staff towards customers which determines the customer perceptions of the service quality of any hotel apart from engendering a loyalty sentiment in the customer resulting in the patronization and repeat purchase of the hotel's service offerings. It is generally acknowledged that organizations work with several resources. These include capital, physical equipment, land and...
5 Pages(1250 words)Essay
The Hotel Industry
.... These include Lords of the Manor, The Feathers Hotel Woodstock, Talbot Hotel, The Trout at Tadpole Bridge, Holbeck Ghyll County House Hotel, and Assured Hotels. References Barrows, C. W., Powers, T. F. (2009). Introduction to management in the hospitality industry. Hoboken, N.J: John Wiley & Sons. Brody, D. (2009). Latest trends in hotel industry. Chandni Chowk, Delhi: Global Media. Khan, A. (2007). Perfect competition. Islamabad: Pakistan Institute of Development Economics. Lockyer, T. L. G. (2007). The international hotel industry: Sustainable management. New...
1 Pages(250 words)Assignment
Hotel Industry
.... The researchers suggest for careful consideration of the gaps and necessary steps should be taken in order to ensure that such gaps does not appear in their business because it would harm the business considerably. 2.12: Summary In this chapter, the researcher made an extensive study about the different available literatures in a critical manner in order to form a profound foundation for this paper. In this chapter, the researcher discussed about the changing scenario of global hospitality and tourism, the relationship of hospitality and tourism, the elements which facilitate tourism and hospitality, the importance of hotels in hospitality, the facilitating factors of customer satisfaction in the...
46 Pages(11500 words)Dissertation
Hotel industry
...HOTEL Introduction A hotel refers to a service industry that deals in a variety of foodstuffs, fixes them for s and charges a fee for the foods given to their clients. Reputable hotels are very successful in both their businesses and expansion. Such hotels exists in the world over, the most renowned for particular foodstuffs include; McDonalds, chicken inn, Java house, and Starbucks just to name a few. This paper aims to critically analyze the hotel service industry business in light of the profits realized, the organization structure as well as the success for expansion and customer satisfaction. Body My business of...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic Elements of sustainability in the hotel industry for FREE!
Contact Us