Croft Court Hotel London - Analysis - Assignment Example

The rooms are fully air conditioned, with modern en-suite bathrooms, televisions, safe, refrigerator, and direct-dial telephones. The rooms are also equipped with hair-dryer, Wi-fi access, and voice mail. Within a short walk from the hotel are a fully equipped gym and swimming pool, to which the hotel provides complimentary discount vouchers for its guests. Croft Court also provides reduced rates for taxi fares from all airports. The hotel itself boasts of a spacious lobby that has a 24-hour tea/coffee making facility.

Its room rates begin at ?85.00 (GBP) upwards, and is already inclusive of a Kedassia continental breakfast, served between 8 am and 10 am. It also has a spacious function hall and garden which are ideal settings for weddings and anniversaries, as well as Bar/Bat Mitzvahs, Sheva Brachot and Britt, and similar occasions for a large number of guests. Goals and key objectives of the organization The hotel has two principal objectives: to provide quality lodgings and service to its target customers, and to realize profits for its shareholders.

Other objectives include the provision of gainful employment for its staff, profitable business for its suppliers, and to contribute to the development of the immediate community. Environmental factors which affect the company The industry is one that is affected by both internal and external environmental factors. Factors pertaining to the internal environment are discussed under Porter’s five forces model. Factors external to the industry include those under the PEST model – political, economic, social and technological.

In the hospitality industry as a whole, probably the factor with the strongest influence is the political factor, due to spate of terrorist attacks that have dampened public interest for tourism. Second would be economic, because during an economic recession such as that pervading in Europe and the United States, people who fear the loss of their jobs or erosion of their wealth will tend to forego the less urgent or luxurious activities, such as travel for pleasure. Porter’s 5 Forces Model Internal rivalry – Internal rivalry is high.

In the immediate vicinity where Croft Court is located in Golders Green, there are several other lodgings and inns where a traveller may stay over. These include the Eagle Lodge, the Regal Guest House, Zanzibar House, Chesterfield Court and Gloucester Court, among others. Croft Court Hotel is ranked by Trip Advisor as 83rd from the top out of London’s B&B Inns. Bargaining power of suppliers – The bargaining power of suppliers is neither high nor low. There are a number of providers of kosher supplies to the many Jewish establishments in the vicinity; they are specialty suppliers and therefore may not easily be replaced, however, there are nevertheless other suppliers which may be sourced since the strong demand in the area has prompted several kosher suppliers to enter the market to meet the demand.

Bargaining power of buyers – The bargaining power of buyers is also neither high nor low, discounting the seasonality of Jewish festivities that may create peaks and troughs in the hotel’s take up rate. If buyers feel the price of the Croft Court is a little high, they may find