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Images of Organizations at Four Seasons Hotels - Assignment Example

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An essay "Images of Organizations at Four Seasons Hotels" analyzes how the eight organizational images relate to the Four Seasons Hotels. The Four Seasons is a Canada based private chain of hotels that is owned jointly by Bill Gates’ Cascade Investment group and the Saudi Arabia,…
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Images of Organizations at Four Seasons Hotels
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Download file to see previous pages This section describes how the Four Seasons Hotel can be viewed from the perspective of the eight metaphors developed by Morgan (1989). These include organizations as instruments of domination, flux, organisms, brains, machines, cultures, psychic prisons and political systems and transformation.The machine metaphor can be seen at work in the Four Seasons Hotel. The machine metaphor implies concepts such as efficiency of the operations and reduction of waste. Taylor’s principles of scientific management reflect the metaphor of organizations as machines. At the Four Seasons Hotel, the scheduling of various activities such as housekeeping and maintenance of inventory levels can be interpreted through the image of machines. Schedules of housekeeping, preparation of different meals throughout the day and maintenance of standardized service are all examples of the machine metaphor at work. The Four Seasons Hotel can also be viewed as an organism. This image is based on the perception of the hotel as undergoing a process of evolution to ensure its survival. The responses of the management to the environmental changes can be interpreted as the response of a living organism to its natural environment. An example of the metaphor at work would be the changes in room rates throughout the year depending on the busy or slow season. Karmin (2013) explains that high earnings by competitors may motivate the owners of the Four Seasons Hotel to become a public limited company by issuing shares.  ...Download file to see next pagesRead More
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