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Marketing of Ritz-Carlton Hotel Company - Essay Example

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2. Relationship marketing creates interactions with customers that make it unnecessary or even difficult for them to switch to a competitor. How has the Ritz-Carlton used this marketing Strategy Invent several ways the company could form one-to-one relationships with customers…
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Marketing of Ritz-Carlton Hotel Company
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"Marketing of Ritz-Carlton Hotel Company"

Download file to see previous pages When you go to a hotel, the hotel tries to emulate this feeling by trying to make your stay convenient and comfortable. In more common occasions, the hotel falls short of this and the guest would need to frequently or occasionally call for room service just to be able to make the hotel more comfortable. Therefore, with their personalize system, you don't really need to call room service anymore because it is already automatically provided for and it gives the hotel the opportunity to call and inform the guest for point of interest that they might enjoy.
Rewarding loyal customers. - Through constant visits in the hotel, more data would eventually be gathered for the guest. Therefore, making it possible to give even more precise and better service to its guests.
Food preference - knowing the food preference not only makes it convenient for customers to give the company decisions for their own food, especially convenient for people who would stay for a considerable amount of time and make a routine service for food. It is like having a personal cook which knows what you want to eat without telling them. Also, it helps the company prepare the food before hand, thus cutting preparation time.
No need to call for room service - Since the hotel would know what each client would like, there would virtually be less need for clients to call room service. ...Download file to see next pagesRead More
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