The Ritz-Carlton, Philadelphia - Assignment Example

 In business, it is fundamental to carry out a SWOT analysis of the current status prior to making any decisions. For this purpose, I decided to make a comprehensive assessment of Ritz-Carlton hotel in order to identify major strengths, weaknesses, opportunities, and threats (SWOT). Basically, the hotel is located in the centre city of Philadelphia that serves the needs of today’s leisure and business travellers (The Ritz Carlton Hotel Company 1). It is one of the well renowned luxury hotels in Philadelphia with spectacular buildings, products, and services that attract a wide population.

The reason I choose to carry out a SWOT analysis on this hotel is to identify areas that need improvement and aspects that would increase market share as addressed in the following essay. The hotel has a strong brand across the globe, which in turn attracts a wide population from diverse regions. It commands a towering appreciation to many who find it as the perfect overnight destination for travelling and business needs. It has a competitive advantage of being located in city centre of Philadelphia, which in turn attracts many consumers within the city.

Still, the hotel offers exceptional services that range from spa, valet and self parking, kids club, disability accessible facilities, jogging path, sauna, meeting and wedding venues to whirlpool. The hotel has a twenty four business centre that increase the number of clients visiting on a daily basis. Lastly, the furnishings are modern and stylish with rooms that are spotlessly clean, and the hotel offer delicious meals that express cultural diversity. For that, many identify themselves with different meals served.

Despite the mentioned strengths, the hotel has the following weaknesses. The hotel is high in prices, which hinders many with low income. Still, the restaurant does not have transportation shuttle to the airport to transport guests from certain locations that are far from the city centre of Philadelphia. In future, the hotel should have special shuttle to attract many clients from other locations far from the Ritz-Carlton. Ritz-Carlton has tremendous opportunities of been located close to the shopping centre, which in future may attract expansion and growth.

Still, it is located in the city centre near bus stations, thus creating more opportunities for meeting rooms and core programs. The hotel has a growth potential of having an online websites and booking, which in turn promotes marketing strategy that attracts a wide population across the globe. For many years, the hotel industry has had growth potential with high demand for tourists. For that, the trend may greatly transform the restaurant by having many tourists visiting the country. Philadelphia is rich in diverse tourist sites such as independence national historical park, Franklin Institute Science museum, and Fairmount Park among others.

Follow this, the hotel has a growth potential of converting the first time clients to frequent and potential clients. There are threats of stiff competition from major competitors such as Borgata hotel casino and four seasons, thus sharing the same market. Noise is the most problem facing the hotel bearing in mind it is situated in the centre city of Philadelphia. Lastly, at busy times, parking becomes an issue, thus hindering many clients from visiting the area. For future growth, constructing a wide parking would be essential to eradicate parking problems.

Through this knowledge, I believe the hotel will improve the current situation to increase market share by working out on the weaknesses and threats and using strengths and opportunities as an added advantage.Works CitedThe Ritz Carlton Hotel Company. The Ritz Carlton, Philadelphia, 2012. Web. 8, Nov 2012.