Market Segmentation Concept Essay Samples and Topics Online

Discussion Board

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Consequently they become increasingly vulnerable to even common market threats. ... Consequently they become increasingly vulnerable to even common market threats.... Ellet (2007) states that in a recovering economy, increased investments in R&D and employee creativity can greatly assist organizations to capture emerging market opportunities and thereby to gain a competitive edge over rivals in the marketplace.... Referring to such a future market situation, it is predicted that employees' career configurations would be notably changed over the coming decades....

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Foundations of Microeconomics

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The hurricane destroys 50% of productive date plantations shrinking the market supply of dates.... ) Teenagers' demand is more price elastic than adults' demand because most teenagers are new users of Microeconomics al Affiliation) Question One P S* SP*pe D0 q* qe qAt an equilibrium state, the number of dates in the market would be qe while the price would be pe....

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Human Resource Management - Yahoo

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Furthermore, the current high numbers of employees who are highly paid do not create the required difference in order to improve the competitiveness of the company in the market.... With only few qualified personnel in the market, the company is under pressure to hire new employees in order to prevent them from joining the rival firms.... This would play a significant role in improving the competitive advantage of the company in the market....

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Trends in Labor in the United States

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A significant effect of outsourcing on the US labor market is the rise in the unemployment rate among Americans.... Another major effect of outsourcing on the US labor market is the weakening of the workers' bargaining power.... Furthermore, unions try to organize themselves so that wages are standardized in the market and work conditions are not sacrificed despite the threat of outsourcing....

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Our project is doing on this particular product: Sunsilk weather defence and frizz control

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Sunsilk Frizz and Weather Defense Shampoo brand is a new brand in the market, hence the need to give them a suitable personality.... Sunsilk Frizz and Weather Defense Shampoo brand is a new brand in the market, hence the need to give them a suitable personality that can appeal to consumers (Mooij, 2010).... he Sunsilk Frizz and Weather Defense Shampoo product is a new brand in the market and has to step in the market on the right foot, that is, it has to appeal to most consumers in order have a huge impact on consumers....

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A short Proposal document

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This would help me and my colleagues drive our company to the top of the market.... By having a stand at a conference that host global business leaders, the image of KW-Connect will be sold not only to the regional market, but also the global market....

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Approving the Necessary Capital Resources

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I will begin my pitch with the opportunities presented by the market.... Sir, it would be time to cash in on the high end segment of the market.... This segment of the market is currently underserved because hotels cannot keep up with the increasing demand....

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Strategic Plan Internal Analysis

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Global Recession of 2008 had a negative impact in Blackberry as it decreased consumer spending in the large market surrounded by big and influential companies like Samsung and.... Global Recession of 2008 had a negative impact in Blackberry as it decreased consumer spending in the large market surrounded by big and influential companies like Samsung and Apple.... he bargaining power of buyers is high and consumers have access to more options in the mobile market characterized by the introduction of affordable smartphones from companies like Samsung and executive devices from Apple which have proved to be of high innovative power compared to BlackBerry....

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Discussion 1: The Influence of Mission and Vision on Planning

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The mission statements effectively articulate the organization's purpose by indicating the company philosophy, the target market, their growth, survival and profitability and the desired public image.... The mission statements effectively articulate the organization's purpose by indicating the company philosophy, the target market, their growth, survival and profitability and the desired public image.... For other organizations outside health care like, Patagonia, Inc has a mission statement that advocates for market success and social well-being like conserving the environment (Patagonia, Inc....

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Strategic Management-Case study Nike

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Fresh participants or competitors with new facilities and zeal to capture the market can escalate the investments for a firm in order to stay in the competition and compete with the fresh force.... irms should get a complete understanding of the mentioned forces and structure plans particularly to cut down on the profits that are being taken away by the other market contestants or competitors.... It is a common phenomenon for the opponents to alter its prices in order to capture the market....

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Americans Delay Retirement

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The crises of real estate business and stock market crash are main reasons behind the situation.... The crises of real estate business and stock market crash are main reasons behind the situation.... Youth of America is going to face serious crash in the job market since there will be very few jobs for thousands of graduates.... Research conducted by the investment company also suggests that senior employees are working longer so that they can recover some of their wealth which was lost at the hands stock market speculations....

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About positive message

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It is a strategy which will not only benefit the organization but it will also help the employees to improve their market worth which can be cashed on later.... Initially the courses are being offered for the permanent employees however we also believe that our temporary workers will try to work hard to get the status of permanent employee so that they can also make their market worth through these courses.... For example if some one is working in the supply chain department then the market competition demands that the employee should have some certification or a degree in the field of supply chain management....

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Developing Digital Marketing Strategies for

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This will show the audience that Ski Activ has a broader target market niche.... MLC can produce more specified YouTube videos for its target market of 35 and above, males and females, with incomes above $65,000 per year, by focusing on how easy it is to contact MLC financial advisers online or through the phone.... These YouTube videos should also be linked with other videos that the target market often view, so that they can reach additional customers more....

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Brief interpretation and analysis of the advertisement

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The target market for the brand is not very specific.... This same target market is being addressed to in the advertisement.... The company chose this particular medium for the advertisement because it feels that it will be able to capture a larger market because of the universal theme that it presented....

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Relative value securities

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Sensormatic is looking to move away from the soft-goods market and turn to hard-goods protection.... The hard goods market is extremely competitive, and there is no guarantee that Sensormatic would come out on top.... In the same manner, when the market took a hit during 1990, the S&P 500 experienced a higher negative growth rate than all of the Jupiter Funds....

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Federal Reserve

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onetary Policy Control the Money SupplyOpen market operation is a tool that the Fed uses to increase or decrease the money supply.... Through open market operations the fed buys or sells treasury bills, Notes or bonds.... This indicates that the Fed is making all efforts to increase money supply to revive the market (The Federal Reserve System 2012)....

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Case study Questions

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Terra Firma is facing challenges in order to stay put in the market.... Another challenge that Terra Firma is facing in order to stay put in the market is the challenge of testing its products.... ne of the goals of the company is to have a worldwide reach in order to gain a large market share....

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Location, location, location

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Nonetheless, there are universal factors that influence the location of a business, including availability of raw materials, transportation costs, land, labor, safety, waste disposal, government regulation, and proximity to market (Pellebarg and Wever, 2008).... Mexico provides a large market for both computers and software due to the large and growing population.... The city is the center of global technology, with a bursting high-skilled labor, close proximity to educational resources, and available market for computer software....

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Differences Between Islamic Bank and Conventional

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In conventional banking, commercial banks based on interest can easily borrow from the money market.... Borrowing from the money market in Islamic banking must be based on the approval of the transactions under the Shariah law.... This makes Islamic banks be market liability intermediaries....

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Horizontal Integration for the Ansoff Matrix

1 pages (479 words) , Download 2 , Essay

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Commonly referred to as 'synergies'; (3) Increased market power (no competitor in the market); (4) Benefit by using the same brand name to promote multiple products.... urthermore, the firm's market power can be increased through partnerships.... The paper "Horizontal Integration for the Ansoff Matrix" discusses that 'horizontal integration' should be beneficial for M/s....

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Genetically Modified Foods Pros and Cons

2 pages (500 words) , Download 9 , Research Paper

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Since genetically modified food got introduced into the market, there has been a never-ending controversy as to if it is safe for human consumption (Zilberman 13).... A tomato, for example, may be engineered to have a long shelf life in the market being still fresh (Weasel 91).... market Development for Genetically Modified Foods....

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The Economic Impact of Casino Gambling

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Monopoly and oligopoly market structures often result in losses to states and local governments when casino gambling is legalized in such market contexts. ... The economic outcome of casino gambling is dependent on the market structures prevailing in the economy where casino gambling is practiced.... Monopoly and oligopoly market structures often result in losses to states and local governments when casino gambling is legalized in such market contexts....

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650 questions 1 and 2

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All it would take is one market dip for the company to be headed for financial trouble.... But a look at the trends coming for the industry shows that one of the major economies with emerging purchasing power, China, is set to undergo explosive growth in the luxury yacht market (Fox).... om/market-intelligence/superyacht-sales....

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Written Summary and Analysis of Assigned Readings

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That is, school quality has an important effect on labour market performance but has no effect on standardised achievement tests.... Therefore, labour market is a good yardstick of measuring the performance of education systems.... Additionally, I was able to compare the earlier average pays of teachers with the current rates in the market....

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Response writing to this article http://www2.macleans.ca/2010/07/19/airline-alliances

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These arrangements help the airlines save on cost of operations as and essential in such a market place, they as a result maximize the returns given the ease in which it is able to enhance the movement of its passengers from one network to another.... Mergers and benefits Mergers are arrangements when two firms come together to form one which helps the new firm have a wider market share hence reduced competition.... Other considerations for the suitability of a merger are whether as a result of the merger there will be an increase in monopoly power and whether there is still free entry and exit of the market....

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Announced Firm Negotiation Position

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Negotiation is the process where the buyer and the seller do their own research by planning, reviewing, and analysing the current market and other relevant factors to be able to reach acceptable agreements or compromises.... Negotiation is frequently visualized as a nefarious The Negotiation Process and Announced Negotiation Positions Negotiation is the process where the buyer and the seller do their own research by planning, reviewing, and analysing the current market and other relevant factors to be able to reach acceptable agreements or compromises....

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Rewriting Pension History. Some big firms move to recognize Gain or loss in the year they occur

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Though these companies consider the latest mark-to-market strategy to be preferable due to its simplicity, the anticipated rise in the interest rates could also help their pension plans.... A surge in the stock market would increase the earnings significantly, while a plunge would considerably impede the same.... ther companies might also implement the mark-to market strategy for their pension assets....

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Microeconomics

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In this case, consumers buy more goods when their income rises as the prices remain fixed in the market.... A decrease in the price of an inferior good: In the market, a decrease in the prices of such goods leads to increase in the equilibrium quantity demanded.... An increase in the price of a Giffen good: In economics, an increase in the prices of Giffen good increases the quantity of the good that is demanded in the market....

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The Margin Call Movie

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The decision by Tuld to sell off their assets (the toxic ones) before the opening of the market and before the traders and customers' suspect of the downfall and worthlessness of company and their assets is one of the biggest and most pronounced unethical and questionable decisions by the company.... he reasoning behind their egoistic philosophical decision is that the market faces ups and downs but it still remains and therefore this is a normal situation for an investment bank and once the crisis passes, then they will be on their way to making profits and no one will find out about what happened unless someone leaks word out....

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Employment Problems in India

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According to the text, the author explores education system in India and its impacts on students and notes that the country's education produces graduates that are not fit for the job market.... The author explores education system in India and its impacts on students and notes that the country's education produces graduates that are not fit for the job market.... The country's experience is also contrary to objectives of its economic revolution that aimed at offering quality education for the job market....

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Journal Entry 1: Interview of a Marketing Professional

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According to the Marketing Director, the most basic information that any marketing professional should know is its market.... Their company makes it a point to determine their target market's preferences and needs.... A surprising lesson which one gained from the interview is the statement of the Marketing Director that a company's product may be the worst product in the market but with the proper marketing strategy, one can still sell the product....

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Corporates Fighting Poverty

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The product will be of economic importance to the company because of developing a market for the needy individuals.... The product will be good for business because it will expand their market among the low income group of individual.... The program will have the ability to exploit the market to create sustainable community transformation....

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Why am I in College

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Since the job market is skill-oriented, whoever has the best ability, acquired from a college degree or diploma, has a better chance of landing a better position.... Therefore, I chose to advance my studies to earn a degree and create a better opportunity in the job market.... Today's living standards are very high, and one has to know the appropriate techniques to survive in the competitive job market....

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The Production of Sturgeons

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The demand for the sturgeons' meat and caviar is influenced by factors such as perception of the market, or its symbol for status; sturgeons have the highest amount of omega 3s, essential fat, or good cholesterol; and its taste adapts to many flavors (Cites.... he question of 'for whom' is determined partly by the dynamics of the supply and demand in the caviar and meat market for sturgeons.... Consumers who are willing to pay the price can also buy it from distribution outlets—the dynamics of the market which influence the price of the caviar and the meat of sturgeons determines for whom these goods are produced....

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Health-Law Advocates to Tweak ACA Marketing Campaign for the Fall

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From the article Health-Law Advocates to Tweak ACA Marketing Campaign for the fall, it is evident that marketing plays a significant role in the informative approach to potential customers within the competitive market, in ensuring that particular service or good penetrates the market better than the goods and services offered by the competitors in the same industry.... Based on such a perspective, it is significantly clear that marketing increases the chances of an organization or institution getting access to a bigger market....

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The Turboblaster Manual Air Pump

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An example of an item in the market that may give battery-operated machines or gadgets that would need electricity to operate would be air pumps.... There have been products in the market that would need such items before they can be used.... This item would be available in the market for only $19....

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Micro and Macro Economics of Strategy

2 pages (617 words) , Download 2 , Essay

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The paper 'Micro and Macro Economics of Strategy' discusses pricing wars, market competition, and its types.... The value of pricing wars is significant since economic recessions hit any market in a specific period of time and thus take the bulk of the customers away.... he perception is measured through the economic indicators as well as the pricing fluctuations that take place on the part of the dominant players in the market....

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Metaphor Marketing by Daniel H Pink

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Standard forms of market research, in place since the 1930s, involved public opinion polls, surveys and number crunching; in 1941, this evolved to include qualitative research such as focus groups, interviews, observations and ethnographic models.... pplication: Zaltman's projects are treated as individual tests, which have consistently delivered 'metaphor-based insights' (Zaltman) He believed that the technique is not going to solve every problem for every company but that it does provide a creative addition to other market research processes....

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Background and Truck Color for Gyro Hero Truck Food

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The paper "Background and Truck Color for Gyro Hero Truck Food" discusses that Gyro Hero is a new brand in truck food that is seeking to make an entry into the Indianapolis City's market.... The research proposes a survey to be conducted on the target market to determine the best color for the food truck and food package background.... Previous research shows that the target market for the food truck business is parents with young children in their homes and those within the age group of twenty-five to thirty-five....

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Analysis of Brad Hutchinson Case

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The situation is complex given the rating of the station in the Midwest market.... he rating of the WWES-TV station will be affected because the rating in the Midwest market is based on merit.... Consequently, the share market of the TV station will be negatively affected....

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Air Canada Service Airline Performance

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Air Canada is the biggest comprehensive service airline and the largest scheduled passenger services provider in the Canadian market, Canada-U.... trans-border market, and the international market linked to Canada.... The assignment "Air Canada Service Airline Performance" focuses on the critical analysis of the performance of an Air Canada service airline....

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How Good Was G-IIIs Management

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The case stated that in general, G-III has expanded market share from 2% to 10% with a compounded increase in revenue of 68% from 1986-1989.... The market has grown faster at a rate of compounded 75% making G-III quite slow to respond to market expansion....

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Globalisation's Impact on the Chinese Economy

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From a strictly central planned economy, it shifted to a socialist market economy' which the Chinese describe as 'socialism with Chinese characteristics.... n the labor practice, globalization has provided employers greater latitude to easily reduce their workforce depending on the demand of the market.... This ensures that there is a balance between the objective of the enterprise to be competitive (profit is struck out in a socialist system even if it is market-oriented) and for the welfare of the workers to be attended thus achieving a healthy balance between labor and their employers....

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Digital Marketing Communications

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It is found that in the university, all students have access to the university; thereby it is a good ground to market the club.... dvancing technology is also another reason why Facebook, Twitter, and Instagram is a good platforms to market the club.... The essay "Digital Marketing Communications" focuses on the critical analysis of the major issues in digital marketing communications....

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Diagnosis and Simulation PDA SIM Strategies

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The products that the customers want to be on the market should be concentrated on, rather than continuing to offer the same customized products.... When an organization has produced the right product or services, they would want to deliver it according to other current products and happenings in the actual market, and also according to what the competition is doing.... Since the X7 handheld is in its growth phase, there are many potential X7 customers in the market....

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The shortage of nurses in the NHS

14 pages (3500 words) , Download 13 , Scholarship Essay

As pointed by O'Brien-Pallas et al (2001) state that "the cycles of shortages and surpluses, which have been a source of frustration for nurses in practice, planners, researchers, administrators and funders, are intimately linked with the quality of nurses' work life, the health of nurses and the quality of care they are able to provide....

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Violence Against Refugees

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Indeed, the concept of effective protection has evolved along with changes in the perception of the various dimensions of human security.... The first concept included economic, environmental, and society security, but typically in relation to human organizations that were organized in states.... The second concept defined security in terms of other referent objects: individuals (human security), particular groups (women), or all-encompassing collectivities (global)....

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Defining Sports Tourism

23 pages (5750 words) , Download 2 , Essay

This essay discusses one causal relationship between sports tourism and the income effects on a certain area, there were a few things.... The economic impact of these much larger sporting events would reflect an even bigger change in expenditures by tourists coming to a sporting event.... .... ...

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Prior Existence of Convention

23 pages (5750 words) , Download 2 , Term Paper

People disagreed with this concept, and still do, seeing art as connected to human emotion in many ways.... This paper is in determining what factors cause a work of art to be determined 'great' and survive the Test of Time.... If aesthetics is an 'autonomous science of sensory 'knowing'' then aesthetic philosophy has an enormous task in explaining art so that we can understand what is great....

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The Future Pedagogy

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By the eighties it became an established tool and became widely used and introduced features of multimedia and the concept of learning in communities.... Tim Johns later developed the concept of Data Driven Learning (DDL).... he concept of m-Learning has been well established....

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Essays on Market Segmentation Concept