3 - Case Study Example

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This incident revealed the breach of many ethical standards media houses should comply with in their operations. The news anchor’s act will negatively affect the reputation of the WWES-TV…
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Case Study 3 Case Study 3 Brad Hutchinson committed a criminal offense by being an accomplice of the cocaine deals. This incident revealed the breach of many ethical standards media houses should comply with in their operations. The news anchor’s act will negatively affect the reputation of the WWES-TV station. The situation is complex given the rating of the station in the Mid-west market. According to Ess (2009), the situation will be resolved through preparation of a comprehensive apologetic report to the public, which will be posted in the public domain, especially in the WWES-TV station website. This will cover the whole incident involving Brad Hutchinson. The cause and the circumstances of the incident will be highlighted.
It is necessary to protect the reputation of the esteemed TV station. Additionally, the station personnel in the security department should help in investigating the incident in order to obtain substantial information to provide to the public. The incident has compromised the integrity standard, which every media employee should comply with all the time. The effect of this mundane act to the society is that the station will be associated with drug trafficking. The station usually condemns the vice of drug trafficking. This situation will compromise the moral stand of the station.
The duty of care regulation for the media station has also been compromised because Hutchinson did not care to avoid criminal activities like indulgence in cocaine trafficking. This will imply that the station will file a case against him for his misdeeds. The other issue, which the station must contend with, is the connection of the station to drug trafficking because Hutchinson works like a WWES-TV station agent. In this regard, the station must engage its lawyer in order to establish the merits of the case and the evidence, which will corroborate the evidence of the police investigators. Pat Albright should be at the forefront in defending the name of WWES-TV station.
Additionally, the station should fire Hutchinson immediately and seek another qualified news anchor to replace him. According to Berkman (2008), the station can outsource the news anchor from its peer TV stations or promote its employee to the position for a news anchor. Moreover, this move should be publicized in order to show the public that the station has a good employee disciplinary system. This incident will also erode all the strides the Hutchinson had made as a new anchor at the WWES-TV station. The incident will also affect the relationship of the TV station with its peers because of the fact that the companies operate in the same industry. According to Oosthuizen (2009), corporate social responsibility will compel the other TV stations to respond to this incident. The rating of the WWES-TV station will be affected because the rating in the Midwest market is based on merit. Consequently, the share market of the TV station will be negatively affected. The ethical principles, which will be considered in this situation, include the transparency and due diligence. The news anchor failed to apply due diligence and care in the dispensation of his duties. WWES-TV station will have to carry out road shows in order to redeem the confidence of the public because this case affects the good name of the station. The management of the station will resolve to support the police in seeking substantial information pertaining to the alleged crime of cocaine trafficking. In this respect, the station will perform its corporate social responsibility to ensure reduction of vices in society.
Berkman, R. I., & Shumway, C. A. (2008). Digital dilemmas: Ethical issues for online media
professionals. Ames: Iowa State Press.
Ess, C. (2009). Digital Media Ethics. Cambridge: Polity.
Oosthuizen, L. M. (2009). Media Ethics in the South African Context: An Introduction and
Overview. Lansdowne: Juta. Read More
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