Analysis of Brad Hutchinson - Case Study Example

The cause and the circumstances of the incident will be highlighted. It is necessary to protect the reputation of the esteemed TV station. Additionally, the station personnel in the security department should help in investigating the incident to obtain substantial information to provide to the public. The incident has compromised the integrity standard, which every media employee should comply with all the time. The effect of this mundane act on society is that the station will be associated with drug trafficking.

The station usually condemns the vice of drug trafficking. This situation will compromise the moral stand of the station. The duty of care regulation for the media station has also been compromised because Hutchinson did not care to avoid criminal activities like indulgence in cocaine trafficking. This will imply that the station will file a case against him for his misdeeds. The other issue, that the station must contend with, is the connection of the station to drug trafficking because Hutchinson works as a WWES-TV station agent.

In this regard, the station must engage its lawyer to establish the merits of the case and the evidence, which will corroborate the evidence of the police investigators. Pat Albright should be at the forefront in defending the name of the WWE-TV station. Additionally, the station should fire Hutchinson immediately and seek another qualified news anchor to replace him. According to Berkman (2008), the station can outsource the news anchor from its peer TV stations or promote its employee to the position of a news anchor.

Moreover, this move should be publicized to show the public that the station has a good employee disciplinary system. This incident will also erode all the strides Hutchinson had made as a new anchor at the WWES-TV station. The incident will also affect the relationship of the TV station with its peers because the companies operate in the same industry. According to Oosthuizen (2009), corporate social responsibility will compel the other TV stations to respond to this incident.

The rating of the WWES-TV station will be affected because the rating in the Midwest market is based on merit. Consequently, the share market of the TV station will be negatively affected. The ethical principles, which will be considered in this situation, include transparency and due diligence. The news anchor failed to apply due diligence and care in the dispensation of his duties. WWE-TV station will have to carry out roadshows to redeem the confidence of the public because this case affects the good name of the station.

The management of the station will resolve to support the police in seeking substantial information about the alleged crime of cocaine trafficking. In this respect, the station will perform its corporate social responsibility to ensure the reduction of vices in society.