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Research Proposal Example

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Like all truck food businesses, the business involves the preparation and sale of food from the back of a truck. Gyro Hero will be specializing in foods such as Greek…
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Research Proposal: Background and Truck color for Gyro Hero Truck Food Introduction Gyro Hero is a new brand in truck food that is seeking to make an entry into the Indianapolis City’s market. Like all truck food businesses, the business involves the preparation and sale of food from the back of a truck. Gyro Hero will be specializing in foods such as Greek food, beverages, fries, hamburgers, pizza and many other snacks. It is currently in the preparation period.
Proposed Research
The management is yet to decide on the most suitable and appealing color for the truck and food packaging background. It, therefore, proposes a survey to be conducted on the target market to determine the best color for the food truck and food package background.
Reasons for Research
Having the best outlook color comes with various benefits that might give the brand an advantage over its competitors. These benefits are:
The first impression always matters, and it is critical to make the most out of it. The right color gives the user a perfect first impression and thus attracts the consumer.
Color also gives the customers an impression on the quality of food (Ciotti). Therefore, the right color will give the impression of good quality food sold by Gyro Hero and in the process attract customers.
The right color that appeals to customers will also maintain a customer base.
As shown above, the brand’s color is very critical in attracting customers. With the perfect color or combination of colors, the business will be able to keep a large and loyal customer, thus ensuring continued profitability and expansion of the business.
Methodology
The proposed method of research is using picture cardboards depicting different colors for the food truck and food background. Previous research shows that the target market for the food truck business is parents with young children in their homes and those within the age group of twenty-five to thirty-five. These groups of people would, therefore, make the largest proportion of our study samples.
The research is done in simple steps of showing the target study group the pictures with different color patterns and then asking them for their feelings, thoughts and impressions on each of the color samples. Their responses are recorded and taken for analysis.
Results
On the food truck color the results came out as follows:
Red- 10
Blue- 10
Yellow- 7
Black- 5
Purple- 4
Green- 4
On the food background color results came out as follows:
Red- 11
Blue- 9
Yellow- 8
Green- 7
Purple- 3
Black- 2
Data Analysis
The most preferred color for the food truck was blue and red. We could, therefore, use either blue or red for the food truck or use both of them together.
The most preferred color for the food background was red followed by blue. We therefore, could use red and blue as our favorite color for the background. Yellow and green had a significant preference, and can be in use as a second choice.
References
Ciotti, Gregory. “The Psychology of Color in Marketing and Branding.” Help Scout. 6 August. 2013. Web. 19 Nov. 2014. Read More
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