Tourism and Its Impact on a Country's Image
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(3453 words)
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This venture was promoted extravagantly in the domestic and international media.... With regard to destination image, such flood of information is derived from sources as varied as promotion, which involves brochures and advertising; media reports, as found in magazines, television documentaries and news, and newspapers; the opinion of others, like that of travel agents, family and friends; and motion pictures and literature, which can be collectively described as popular culture (Echtner & Ritchie, 2003, p....