Nobody downloaded yet

Direct Marketing Communications Campaign in Easy Jet - Case Study Example

Comments (0) Cite this document
Summary to case study on topic "Direct Marketing Communications Campaign in Easy Jet"
Communication is one of the most important aspects of any organization. Communication forms a core factor in the operation of any company as it enables a company to function well. Communication is very important since it forms a link between the organization and its customers…
Download full paper
Direct Marketing Communications Campaign in Easy Jet
Read TextPreview

Extract of case study "Direct Marketing Communications Campaign in Easy Jet"

Download file "Direct Marketing Communications Campaign in Easy Jet" to see previous pages... Internal communication in an organization is the stepping stone that enables a cordial communication between the company and the outsiders. (Littlejohn, 2002, P. 30)
A communication campaign is a well defined communication strategy that helps an organization to communicate with the customers. It is a strategy for internal and external communication within the organization.
Let us write or edit the essay on your topic "Direct Marketing Communications Campaign in Easy Jet" with a personal 20% discount.. Try it now
A communication campaign represents well arranged interacted strategies which are aimed at delivering a certain message to the customers and which is important for effective relationship in an organization. (Werner 1998, P. 72)
There are various communication campaigns that are used in the market by different organization. An organization can use one specific communication campaign or it can integrate number of campaigns with an aim of delivering its core message home to the target audience. The kind of communication campaign that is used by a company depends on the target audience and the kind of message that an organization wants to deliver. (Dempsey 1997, P. 7)
In this paper we will be reviewing how easyJet, which is one of the prosperous low cost airline in the UK has been using internet tools as direct marketing communication campaign in the market. We will review what the company has achieved and review the areas that it needs to improve.
The company was founded by Sir Stelios Haji-loa...
The Airline is based at Hangar 89 which is a bright orange building next to the taxiway at Luton airport. This represent the simplicity way that the company has been using for its operation which is not only reflected in it headquarter but also in the pricing strategies that that company has adopted.
Since it was started the company has been keeping the policy of low cost operation and has been eliminating unnecessary cost and frills which has been characterizing the traditional airlines. This has been achieved through a number of ways. One of those ways has been the maximization in the utilization of the substantial assets which has reduced the unit cost of the airline. It has also taken the policy of not providing free lunch on the airport. It has kept to the efficient use of the airports. But its main source of success in keeping the cost of operation low has been the policies that the company has taken towards the use of internet and paperless operations which have been enabled by the direct marketing campaign through the use of internet tool. (easyJet.com, 2008b)
Use of internet communication campaign in EasyJet
Easy jet was one of the first airlines in the UK to embrace the use of the internet when sold the seat online in 1998. Since then the company has not looked backward in its internet campaign and currently online marketing accounts for more than 95% of all its sales. This makes the company to the one of the leading internet retailers in the Europe.
EasyJet has become one of the leading airlines in Europe which have banked on the use of the internet for their success. The company has adopted an e-commerce strategy which has been the main tool of communication with the consumers. In this regard the internet has become the main ...Download file "Direct Marketing Communications Campaign in Easy Jet" to see next pagesRead More
Cite this document "Direct Marketing Communications Campaign in Easy Jet"
  • APA
  • MLA
(“Direct Marketing Communications Campaign in Easy Jet Case Study”, n.d.)
Direct Marketing Communications Campaign in Easy Jet Case Study. Retrieved from https://studentshare.org/miscellaneous/1534460-direct-marketing-communications-campaign-in-easy-jet
(Direct Marketing Communications Campaign in Easy Jet Case Study)
Direct Marketing Communications Campaign in Easy Jet Case Study. https://studentshare.org/miscellaneous/1534460-direct-marketing-communications-campaign-in-easy-jet.
“Direct Marketing Communications Campaign in Easy Jet Case Study”, n.d. https://studentshare.org/miscellaneous/1534460-direct-marketing-communications-campaign-in-easy-jet.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Direct Marketing Communications Campaign in Easy Jet"
African American Direct Marketing
A high percentage of these people live in the south (58.7%) with most of them living at home, that is, with their parents. Their education levels vary; the majority of them have gone through high school education (about 70%) while about 33% have attended college. The group spends a lot on clothes and shoes.
1 Pages(250 words)Case Study
E-Marketing Review for Easy Jet
This fuelled customer interest, which in turn stimulated the industry and the airline. Finally in 1978 the US domestic airlines sector was deregulated and Southwest took this opportunity to spread
20 Pages(5000 words)Essay
Marketing Communications Strategies
Marketing has moved from customer acquisition (winning new customers) through customer retention (keeping customers for life) towards customer selection (dumping unprofitable customers while selectively seeking and keeping the more profitable ones).
12 Pages(3000 words)Case Study
Direct and Relationship Marketing
The salient aspect of relationship marketing that distinguishes it from other forms of marketing is based on that relationship marketing focuses on a market's more specifically suited information on products and services which suit retained customers' interests in a way contrary to direct or intrusion marketing which focuses on obtaining new clients by targeting bigger market communities basing on potential client listings.
6 Pages(1500 words)Case Study
Marketing Campaign
Not only are you driving around in a nice, affordable car, you also can be eligible for tax benefits because the car is environmentally friendly. The Toyota Prius is a win-win situation for everybody, and allows the buyer an environment friendly and ecology minded vehicle.
4 Pages(1000 words)Case Study
E-Marketing Review for Easy Jet
The company has been able to commence other service and integrate them with its websites such that customers have more access to various services through one search engine. This has helped the company to grow and diversify its range of product. EasyJet was founded by Sir Stelios Haji-loannou in 1995 as a family business.
16 Pages(4000 words)Case Study
Direct And Database Marketing
The company presents two points of interest as a case study in this domain. Firstly, as a large company (over $500 million in annual sales), they have only recently begun to market to individual customers whose records are held on the company's database. This initiative dates from the start of 2007.
6 Pages(1500 words)Case Study
Marketing communications Case Study
As airlines declare bankruptcy, Jet Blue thrives and as private labels grabbed share from consumer packaged goods companies, Procter & Gamble delivers strong revenue and profit growth. What separates these leading companies from their less profitable peers It is believed that marketing excellence makes the difference.
12 Pages(3000 words)Case Study
Motorola Marketing Campaign
Later the definition was elaborated and modified to involve the various institutions and processes employed for making, communicating and delivering products which are of value to the stakeholders-customers, clients, partners and the society at large. The term was derived from the original meaning which taken literally meant simply going to the market to shop or to sell goods and services there.
14 Pages(3500 words)Case Study
Easy Jet
They key forces that influence the performance and operations of EasyJet in the competitive environment include suppliers, competitors, distributors and customers. All these key forces play a vital role in the strategic decision making and plans for the business.
4 Pages(1000 words)Essay
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Direct Marketing Communications Campaign in Easy Jet for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us