Business Management: Advertising Campaigns - Research Paper Example

ADVERTISMENT CAMPAING Introduction In order to animate, influence or actuate the target demographic, advertisement is the toolused as the mode of passing the information. It is always done in such a way that the targeted group can either continue or start using a new product launched after viewing, reading or listening to these advertisements. The main objective is to create confidence to the already existing customers and get more markets. In the recent past the business world has experienced severe competition. This competition has given the companies and businesses reasons to search for better ways to maintain their markets and make their products known and compete with the other competitors on the same line of business. One of the major ways to do this is through advertisement campaigns. In the recent past advertisement campaign has been taken so serious in business that large sum of the revenue is used on them though strategically ploughing back a lot of profits. This advertisement can be done either locally or internationally whereby international campaigns are done when the entity places its advertisement beyond its country (Thomas C: 18). Many companies opt to do international or global advertisement campaigns using the internet. This type of advertisement is called online advertisement. In this report I will look at some of advertisements. The ones I like and the ones I hate, their targeted demographics and the results. My Favorite advertisement campaigns The DSTV advertisement The Coca-Cola advertisement The cancer advertisement Africa lets go crazy My worst advertisement campaigns That you have an I phone advertisement The bumper sticker advertisement Posters The HIV campaign advert My Favorite advertisement campaigns The creativity, the sensibility, the clarity, the media used, the characters of the people involved and the end results which is always positive and amazing are some of the things that I like most in these advertisements. Though the cost incurred on these advertisement campaigns are surprisingly too high, the demographic targets is reached perfectly and again their main objectives which is profit realization is met as well. Just to mention a few, one of the most amazing campaigns is on the DSTV campaign focusing on the creativity in it. A scenario in it is when the guys go to the cafeteria and then vibe the ladies only for these ladies to order more expensive foods. The same case applies to the Coca-Cola advertisement which is telecommuted almost in all home televisions in the world. The amazing part of it is when this fat guy from Africa is given the Coca-Cola soda the way he reacts after drinking it. This creativity brings the desire of having this product and creating confidence to the already existing users. My worst advertisement campaigns One thing I hate about the second category is the genuineness of the whole concept of the campaigns which commonly annoys most of the audience targeted. An example is the online based advertisement that usually comes as a pop up massage on the screen when you start surfing the net. What I hate most is that you may end up putting your computer at risk of virus after opening these sites which are always not protected. This advertisement seems to be not genuine since when you log into the same sites directed you will never find that particular phone or product you have been told that you have won. Step 2 The whole concept of the Coca-Cola advertisement is to boost the Coca-Cola drink. This advertisement is intended to make people gain trust hence buy the drink and use it more and more. The demography of this advertisement is the whole society regardless of age, gender or lifestyle. The fact that the drink is very affordable makes me make a conclusion that the targeted demography of the advertisement was successful. This is because this brand of drink is sold so much all over the world hence emerging to be the number one trusted soft drink in the world. The DSTV advertisement campaign is basically focusing on the subscription of the worldwide known TV channels. Its main purpose is to make more people subscribe to the dish TV services. The targeted demography is generally everyone but mostly families, entertainment zones like clubs, casinos, restaurants and many more. It not only entertains but also helps in generating more revenues especially in clubs where many friends visit for luxuries and hangouts like watching footballs and end up spending a lot. According to my own point of view the target was to make more people subscribe to the DSTV services which I believe reached the target it intended to. Final step Nettcom solutions Nettcom solution is a company in full service of web designing. Here at Nettcom solutions we not only offer web designing services but as well online marketing and branding. We have a team of professionals who ensures that the company comprehensively satisfies the needs of all sorts of businesses regardless of their sizes so as to enable them succeed in the market globally. We highly value our clients as our very significant asset in our business and that's the reason an excellent service is given to them all the time. We believe if a customer succeeds, we have succeeded too and therefore a team of professionals has been allocated to handle all tasks given. We deliver technologies and methodologies that reduce the total ownership cost to all our customers and maximize the company returns on investment of the services given and widening the clients' capacity. We ensure your business is growing explosively through our commitment, methodologies and technologies that are built on our experience gained from repeated application of the same services in different types of companies and industries globally. This has given our esteemed customers confidence and control over deployment to minimize risks and be results reliable. Satisfying and meeting all the customers’ expectations is our major business role as Nettcom Solutions IT Company regardless of their business sizes. This will empower and make them become more competitive hence emerging to be winners in the market globally. We at Nettcom solutions focus on becoming the world best IT solution rendering partners. Good skills acquired reduces cost, brings about self reliance and ability to foresee future business needs. Our targeted market is wide for every type of business whether small or large enterprises in the global market. For small businesses we create awareness of self realization and establishment, educate and help them become more competitive in their area of specialization. We ensure this is delivered appropriately via giving our clients new ideas, introducing them to the modern form of communication to reach their customers at a reasonable cost and in return the company anticipating to realize more profits from the service fee charged. The same methodology applies to the large enterprises though the anticipated profits are high due to high cost of the services given. To the existing businesses we develop their current design layouts and for the new venturing businesses we create new designs. We offer these services to all who are willing to transform their businesses from old way of running may be advertisement campaigns or sharing their values and image of their businesses to their clients via websites to the most current. We make all the new businesses thrive through equipping them with more relevant marketing ideas, designing the best suiting websites depending on the kind of business and again giving them affordable costs depending on the content and density of the design. Nettcom Company Designers keep on modifying the design layouts with more new technologies and methodologies until our clients are fully satisfied. They always strive to come up with more attractive and fresh designs for our clients. Marketing Running business is never that easy when we come to marketing. Competition is always healthy in any business for it helps on delivering wow services and therefore some factors are major to consider while laying down the marketing strategy or advertisement campaigns. These include the cost, the targeted audience, the media, your physical location, and the expected results. We at Nettcom solutions have come up with a marketing campaign strategy mainly to gain online presence through emails and social sites. First we have an agreement with all our clients that every moment you visit any of their websites, you will find our tool with a small introductory ad that if interested to contact or know more about us you will therefore be prompted to register and log in for free for 30 days with your email address and your name. Once you log in you will find that 20% discount has been allocated to everyone who becomes our client via that advertisement ad The highest and brilliant reputation of our mail servers receives all the mails of the registered members every time on a real-time reporting and helping us track our campaign success live and evaluating the detailed feedback from our audience. Our marketing department will get your email address and follow up on your request and give more information. For our clients to allow our advertisement to go on their websites, on every registered interested visitor we incur a charge of $0.85 that is if 1000 people globally register in a day $850 charge is incurred. The other cost will be incurred on maintaining our own website that has to stay current all through. This campaign will reach our anticipated audience in the sense that our main business is online based and our core target audience is on all internet users. We have an annual estimated budget on the company's advertisement campaigns going up to $12000. The second campaign is run on the LinkedIn social site. We have created a free LinkedIn account that has given us a privilege to offer our professional network a great new dimension and sharing essential and resourceful information which the end results are profit realization. The networking on LinkedIn is easy for joining is free indeed and therefore no cost on this campaign is incurred. Instead the company enjoys super normal profits on this campaign. Third advertisement campaign is on e-book which contains the main issues in our company. They are free to read online to every visor on our websites but they cost $1-$10 for downloading. They are only used as lead to encourage readers visit our sites regularly to get the company updates. Below is a table with a monthly estimated campaign budget for the 2013 Online Marketing Budget Company Name.     Street, city, State/Province, Postal Code   Phone, E-mail, Web   Time period             Campaign Spend Visits CPC Conversions Conversion rate CPS Online Advertisement             Ad Words             Paid search $3,500 500 $7 5 2.60% 700 Display Network $2,000 400 $5 10 1.50% 200 Email Marketing             Sponsored Emails $2,720 680 $4 2 0.15% 1360 In-house email list $0 360 $1 1 0.12% 0 Video Marketing             YouTube $520 520 0 5 2.45% 104 Vimeo $0 255 0 4 6.52% 0 Non - Campaign Channels             Referrals $0 3300 0 20 5.20% 0 social sites             LinkedIn $0 22500 $8 15 9.80% 1500 E-book $1,500 4800 $2 6 5.20% 800 Clients’ sites $2,500 1350 $1 1 0.72% 2500   $12,740 34665 $28 69 34.26% 7164 Conclusion The base line of all marketing or advertising campaigns mainly the online remain to be for increasing traffic and engaging into website conversation which are always translated into sales hence boosting the company's profit margins. For this to happen a certain cost has to be incurred though it appears to be a risk thing to do because it is assumed that after wards there must be an upwards trend expectation of the business. Finally, in every set of business advertisement campaigns are essential tools used to take the business to the next level though some advertisements might not reach the targeted demography due to usage of wrong methodology, for instance if the advertisement is targeting the low income earners of the society and then the mode of the advertisement is the TV or the internet then the chances that the demography intended is reached is very low. The companies and business then need to choose the correct mode of advertisement so as to achieve their targets and reach the intended demography appropriately. References Top of Form O'GUINN, T. C., ALLEN, C. T., & SEMENIK, R. J. (2009). Advertising and integrated brand promotion. Mason, Ohio, South-Western/ Cengage Learning. http://www.bestmediainfo.com, (7 may, 2011). www.youtube.com/watch?v=4LP4t5kvAyQ . Brr coca-cola campaign http://www.graphicallyspeaking.ca/online-marketing-campaign.aspx Bottom of Form http://www.graphicallyspeaking.ca/online-marketing-campaign.aspx. Online marketing Campaigns Dstv bum ad/face book. (2010). www.facebook.com/video/video.php?v. Marketing strategy. Colleen Goodman. (2010). www.youtube.com/watch?v=kgXko7fDj_E Read More