Political Advertising in United States Campaigns - Report Example

Political advertisement Political advertising is an advertisement used by politicians to bring their messages to the masses. Scrubbed and elected: John Wright Hickenlooper John Wright Hickenlooper is a great representative and a politician and a geologist of America who has been leading Colorado. He is a known as the 42nd governor of Colorado. John Hickenlooper was born on 7 February 1952 in Pennsylvania. He is a man of great character and brilliant intellectual. Advertising is used as an instrument that enables politicians to dispatch their messages to many people who tend to be apolitical, and are not particularly interested in political campaigns. Who specifically Hickenlooper is trying to address John Wright Hickenlooper brought great revolution in the field of politics with his positive thinking and good attitude. He was suitable for everyone. He gave politics a new and refreshing phase and didn’t play as most of the politics use to. John made many campaigns and was successful in all. He is a complete and perfect character. In his campaign, he encouraged the young generation to learn and get good education. He again and again emphasized students to get good and quality education and to move forward in every field. This shows his love for education and training. According to Bruce W. Hardy, advertisement allows candidates to reach uninterested and unmotivated citizens who pay little awareness to news reports, debates and other events of the campaign. After all, the political advertising is primarily inadvertent. Viewers choose to tune channel surf during advertising breaks, but the fact remains that the advertising reach extends beyond relatively engaged and attentive voters. John Wright Hickenlooper used advertising as an instrument to enable him dispatch his messages to many people who tend to be interested in political campaigns. This was the first state of Hickenlooper to address on January 13th, 2011. Through his speech, he motivated citizens by providing them new aspiration and promising them to take new initiatives. John said that he can comprehend the budget problem everyone is facing. He quoted his own example and told how he managed to face all the troubles that came in his journey. The troubles and bad times that came in his way when he was planning to make his restaurant. The ways how he managed to meet the expenses of pub, and now how his pub and restaurants have become established. That was the end point of all his worries and bad times. After that, his life was changed. John Hickenlooper requested his people to manage in the present economy and promised to expand the business in a small amount available with them. He promised to bring new jobs for people so that they could improve their financial states. He addressed people to get together on a single platform and struggle. He said we could not do this alone and without your support. He said that I need the support of each farmer, each student, and each worker, indeed everyone. According to him, if we all work together we could pass through these rough times easily with good spirits and energies. In his address, he thanked all the party members and the politicians for their support and their good management. John Hickenlooper stressed on collaborating with one another, which is the only way to success of Colorado. John in his address emphasized on providing jobs to people which would be ther priority. He promised to provide industrial jobs to people to increase the development of jobs. He promised to resolve the economic issues of each Coloradan. He proposed an economic plan and schemes for that purpose. He promised to end the declining time and start good days of Colorado. His motivated people by proposing them a better budget plan. He made a budget committee of highly talented and experienced people and asked them to do possible managements for people. Along with this John stressed on education and provided opportunities to people to get good education for the prosperity of the country. He promised to improve education systems which will bring improvement in the development of economic state of the country. He promised to upgrade health care and other necessities. He addressed his people that everything will be done if we all work with unity, so let’s get united and work to give Colorado success. John Hickenlooper on January 11th, 2011 provided his first inaugural address and discussed many important issues and their solutions. In his address, he motivated people and gave them hope of a better Colorado that would become a successful state soon. He addressed people by giving them motivation and inspiring them to show a positive attitude towards all the aspects of life, which is an important thing to lead a happy and contended life. He suggested his people to remain humble toward everyone which are one of the ingredients of his successful journey of life. He told about the troubles and problems he had to face in his life when he was jobless and had no career at a time. That was the worst time of his life and had to work very hard in making his restaurants successful. John in his address told them how he came to Colorado and how he started his career by opening a pub and restaurant. He said that it is fortunate to be their Governor. He said that he is obliged for this success. He thanked people of Colorado for choosing him as their Governor. He promised to work a lot and will pass through all rough times working together and cooperating with one another. He encouraged them that they will remain tough in every problem and will face fighting them back and make Colorado a better place to live. He advised them to put aside all the differences and work together to make a successful and model of opulence. He thanked his wife Helen Thorpe and his son Teddy for his moral support and for having so much trust in him. He thanked his best friend, Lt. Governor Joe Garcia and his family for their moral support. He promised to work for educational issues in Colorado with his friend Joe and will improve standards of education in his state. He congratulated his team and companions who worked a lot for the elections and supported John and promised to work more as a family to make a better future for Colorado. He thanked all the members of Government of Colorado and promised to deliver great revolutions in the state. He thanked previous Governor of Colorado Methods that John Hickenlooper used to communicate the desired information to the public and whether this approach is effective or not According to Bruce W. Hardy, a campaign’s sway of message and control of aiming makes political advertising a very significant communication tool during a bid for the presidency. Yet political advertising is a comparatively small part of the information environment during a presidential election. Not only is their convetional broadcast and cable news, there is interpersonal conversation among natives, grassroots mobilization and interpersonal communication with campaigns volunteers, political talk radio, media partisan, and the ever growing amount of user generated – some impartial and some partisan – media on the internet. John Hickenlooper applied some of these methods to communicate with the people although his main method was through speech and meetings. He told his people that they would work to bring about perfect administration in the state. He promised to provide jobs to people and expand business. He promised to maintain and bring improvements in the natural beauty of Colorado. At last he promised his people to make Colorado a successful state. John Hickenlooper ran to the platform of Governor of Colorado with a desire to make Colorado a place where could people live in peace and wanted the industrialists could get a platform to grow their business. John was elected as a Governor of Colorado in the elections of year 2006, in the replacement of Governor Bill Owens. He gave ensured people that he would make a fair financial plan and would not take any taxes and will take good steps to improve the economy standards and would try to create a healthy environment in the state. Most importantly he promised to bring all people together on a single platform and would try to resolve all of their issues. He made many speeches in his leadership to motivate people and to maintain the control and economy of the state. In his inaugural speech on January 11th, 2011, he said that he would work his best to move through this jagged time as they have already passed through all rough times with courage facing all the problems. He motivated people by saying that I know people of Colorado are tough and fearless and would face all trouble and rough times with bravery and would fight to bring peace. He ensured them that he would try to make Colorado a better place to live. He asked everyone to work together and work for the betterment of Colorado. This was a big step ahead. Then in another speech on January 13th, 2011, he in his speech he gave stress to give jobs to people who are jobless and give them the opportunity to get self employed. He promised and motivated people that there first and foremost effort should be to maintain the job expansion. He ensured people to open private sectors and will provide them with jobs. He discussed with Coloradans their problems and their economic conditions and did much work for them to get those jobs. He proposed a better economic plan, which is of course essential for the good future of the state. He ended the global recession and did not let to originate in his state. He gave his people possible and hopes that they would soon have a better standard of living and would get good jobs. He made another speech in year January 12th, 2012. This was John’s second state of the state speech. In his address, he thanked all the members of the assembly for their support and good motivations and giving Colorado a new life with their hard work. He said he wouldn’t have done this they were not helpful to him. He requested them to work with same spirit and strength to maintain peace and discipline in Colorado. Governor Hickenlooper was a great man and is now living happily with his wife and son in Colorado. Media reflects what will attract an audience, and this in return reflects a judgment about the attraction of the story and the attentiveness of potential viewers or readers. Any campaign story at any place is always interesting if the public is interested in it, and may be more ready the closer is their moment of choice. Media attention is then expected to increase toward the end of the campaign. Even though it does not increase in volume, it likes the power of the party, is more focused, less of crucial elements of the electorate as on the key element of the decision. Theories, John Hickenlooper, used to determining whether the ad accomplishes its goals (whatever those goals may be) and why. Political campaigns and advertisements are outlined to win elections. Still, the actual utility in attaining this goal is questionable as some intellectuals suggest that they only have a few, if any, effect on individual voting behavior and election outcomes (Bruce W. Hardy). After all John Hickenlooper’s attempts, he managed to complete all the formalities and succeeded to make the pub. Now his pub and his restaurants are foundations of Denver’s community. The whole town loves his restaurant and pub. He became the mayor of Denver and finally achieved great success. When he became mayor, he distributed his responsibilities and worked with his team and made good discipline in the city. He served as mayor for only two years. He was the best mayor and was mentioned as among top five big city mayors. He was a great man who achieved the success in a short time. He surprised his friends and his business partner by advertising other restaurants in his pub. This was because he wanted to create a friendly and healthy competition. His friends and partner acted like if he was doing something wrong. John Hickenlooper made many efforts in his life to get the achievement, but he struggled in a positive way. It was his efforts that he rejuvenated the city into an energetic community. He took an energetic part in all the activities. He took a healthy part in the construction and establishment of the football stadium. Along with this he took many parts in many other activities and got success in all the aspects of life and is still successful as a governor. Works cited John , Timpane. Scrubbed and elected. Retrieved August 10, 2010. "On campaign trail with John Hickenlooper, Pennsylvania native running for Colorado governor". Bruce W. Hardy. Political Advertising in United States Campaigns: Messages, Targeting and Effects. University of Pennsylvania, 2008. Alan, Gathright. "Hickenloopers out to forsake their Lo Do loft " Rocky Mountain News (Denver Publishing Company). pp. 6A. 2010. Amie, Parnes. "Bennet pick shocks some in Colorado". Denver Post, 2009. Read More