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Modern Retail Architecture - Coursework Example

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What do cognitive psychology and information architecture have in common Actually there is a good deal of common ground between the two disciplines. First and foremost, both are concerned with mental processes and how to support those processes. Indeed, many information architects have backgrounds in cognitive psychology or a closely related field…
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Modern Retail Architecture
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"Modern Retail Architecture"

Download file to see previous pages As like in yoga or any other method preferred for solemn meditations, it was believed that the creation and preservation of a preferred environment increases the sense of well being of a person. Be it health wise or business wise the main point is to put any behavioral effect in the people subjected to the certain complexities and patterns relevant to environmental architecture and psychology. It has been known that man's visual system is receptive to the patterns their indivualism or personal traits prefer to conceive or perceive either in terms of visual or auditory reception. Human mind seeks to organize data when faced with random unknown visual information, filters it and automates to switch to anticipating patterns.
In effective advertising, the artist has to feel and travel the complexities and inadequacies of human nature by subduing several personalities and differing public opinions or comments regarding a certain art or architecture in order to promote whatever product one has to promote. In layman's terms, being in the shoes of the target market segment, analyzing their choices and neutralizing product quality and what it has to offer to the customers as well. In this present technology, advertising is much more complicated in form and in production. Tastes of the market differ as our flow of life alters the very need of our existence. That is the cost of having facilitated technological advances. Technology, architecture, psychological captivity will take its own run also to directions only an artist can define in his own imagination and scheme.

II. Psychology in Architecture

At this stage I would like to direct the readers to that point where psychology meets architecture. Psychology proves to be a very useful tool to capture the target market. It has been in practice with regards to the product designs and branding, imaging of a certain business from their uniforms down to their product lines systems and designs. Take it from the very logical competition of the mobile or cell phone market. It constructs its model from being functional to being convenient to being used as leisure or games gadgets. A theory turned into reality and the model is right there and being featured in US magazines and computer books right in front of our very own eyes. This human perceptual function works relatively in the Gestalt rule which seeks to explore the works of the human mind through form or shapes.

In architecture, one gets to know to imagine and anticipate what the clients want and how the customers interact with their physical environments. The deal here is anticipation and captivity of the customer's inspirations with regards to effects in colors and design information. 1 It is a very good way of emerging the attributes of ones products and building or room that contains it that will prove to challenge the information architect. In design, we have to achieve maximum performance of our designs through the acceptance and base visual perception relating to mental associations from the eyes down to the brain among users and items /design interface. Note that our human memory is the primary ...Download file to see next pagesRead More
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