Globalization in Media Essay Samples and Topics Online

Strategy for Mobile Services Providers - Vodafone versus Orange

12 pages (3301 words) , Download 4 , Essay

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The zoozoo ads were placed in the social media platforms such as Facebook, Twitter, YouTube, and Orkut.... Remember, social media tools have given marketers an opportunity to deal with millions of customers in a way that was unimaginable.... Through such social media platforms, the customers are not only become aware of the brand, but are also able to make actual purchases.... Social working media tools could also help the company to learn about the customers' needs and brand communities....

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Brand Management: Ralph Lauren Case Study

11 pages (3264 words) , Download 2 , Essay

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Engagements – where the consumers will feel free and open to share their experience while using the brand's products or services through word of mouth or the social media platform.... Implementing celebrity endorsements: Truist (2013), mentions “Social media visibility” as an ingredient that can be used so as to spike up brand awareness and perception among consumers.... Technology: Morris (2010) conducted an interview with David Lauren that revealed the use of emerging technology tools such as E-commerce, online social media and online shopping stores would ensure that their brand remains sustainable now and in the future....

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The Royal Opera House Muscat

14 pages (3946 words) , Download 7 , Essay

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It is a known fact that in the contemporary world, using one or two media channels is not sufficient and any organizational or firm will have to reach present and potential markets (Bradley, 2002).... The Royal Opera House can use a variety of media channels in order to reach its customers.... ocial media- You tube, Facebook and Twitter ... nline and social media advertising has become an important element in any marketing strategy....

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Marketing Plan: Lolas Cupcakes

9 pages (2785 words) , Download 2 , Essay

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Currently Lola cupcake is only dependent on the print and social media advertisements.... The same communication will be addressed all across the other communication mediums such as print media, radio broadcasting and internet advertising.... he rise of the internet usage and the rapidly growing popularity of the social media services have opened new opportunities for the firms to conduct effective marketing communication (Ivanov, 2012).... The social media advertising will also be conducted by the company in order to create exposure from all the possible directions....

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Marketing Strategies of Tesco Plc and WM Morrison Supermarket Plc

11 pages (3185 words) , Download 3 , Essay

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On the contrary, their inadequate presence on social media has restricted the management to distribute the product knowledge among wide range of consumers (Morrisons, 2014).... The increased popularity of social media and online retail is enabling the consumers to compare the price and availability of different brands of products.... oth the organisations are efficiently utilizing different traditional promotional media such as television, newspaper, family magazines, billboards and radio, to advertise their product offerings, discount schemes and promotional campaigns....

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WhatsApp: Contemporary Financial Issues

13 pages (3662 words) , Download 0 , Case Study

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The media requires that users download the WhatsApp application (App) which they use as the.... WhatsApp is a social media platform that enables users to send messages through their phones.... WhatsApp: Contemporary Financial Issues Unit Introduction WhatsApp is a social media platform that enables users to send messages through their phones.... The media requires that users download the WhatsApp application (App) which they use as the icon that leads to the messaging....

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Successful Inclusive Physical Education

10 pages (2694 words) , Download 3 , Essay

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For the rest of the people, flexible learning means to use new technologies to make the time and location more flexible and available for them (Institute for Interactive media & Learning, 2007).... Necessarily, it does not mean adopting new ways of teaching and learning practices altogether, but it means to consider what is most appropriate for encouraging students learning in a particular set of conditions or content (Institute for Interactive media & Learning, 2007)....

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Dove Strategic Brand Management

12 pages (3716 words) , Download 9 , Essay

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The most significant findings included the following: only 12 % of the women who participated stated they were very contented with their physical beauty; Only 2 % of them described themselves as beautiful; about 68 % strongly concurred that the media places an unrealistic benchmark of beauty; while the another 75 % wished the media would do a better job of portraying the diversity of women attractiveness, including shape, size, and across all ages.... Based on these findings, Dove made a conclusion to the effect that women are not at all satisfied with their physical beauty and also most agreed that the media usually sets very unrealistic beauty benchmarks....

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Marketing Plan for the Next Year for Atlantic Quench

12 pages (3880 words) , Download 2 , Essay

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The promotion mix utilized in this case involves awareness campaigns through intended means such as social media and the internet (Barker et al, 2013).... he use of creative advertising on media should account for 70% of all resources allocated aimed at informing consumers about benefits of cranberry juices, this has been used for successful launching of the white cranberry drink.... Print media and internet advertising should be given 29% (Duncan, 1997)....

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A Permanent Solution to the Crime Rate Problem

10 pages (2812 words) , Download 0 , Statistics Project

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he reports from this project will highly help in communicating the actual state of the crime rate in the Northern Territory because from the look of things, media has overstated the rate and people have what we can term as a misperception about crime rate in this region (Department of the Attorney general and justice, 2017).... In the first 3 months, it is important that there is massive advertisement of this project on print media, electronic media and the social media....

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International Marketing Strategy for Shuttersong Photo App

10 pages (2651 words) , Download 0 , Case Study

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egardless of the fact that ShutterSong has its own salient features that deliver “both visual and audio messages to consumers in both social media and traditional marketing environments”, it is difficult for the App to stand out amongst the 500,00 plus apps that are available to consumers worldwide (Litvack, 2014).... - Social media Integration ... he increased social media awareness has bagged attention of many marketers and advertisers and strategy planners are now more declined towards designing strategies that include social media integration (Dushinski & Marriott, 2009)....

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Integrated Marketing Communications: Sponsorship

12 pages (3461 words) , Download 0 , Literature review

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The shift has resulted into interactive marketing, specialized media, high accountability in terms of marketing spend, pervasive connectedness, from traditional marketing, mass media, low accountability and limited connectivity respectively.... Importance of integrated marketing communications can be further analyzed in context of search marketing, convenience and accessibility, aggregation of services and information, mobile growth and social media....

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Does the Press Have Too Much or Too Little Freedom

10 pages (2864 words) , Download 2 , Essay

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iscussion: My position on the issue is that advancement in media technologies can be very useful in apprehending criminals.... It may also encompass legal guarantees of access to information, protection of journalists, public's limited access to the media and right of reply or correction'.... Introduction: The press has always played a very important part in the political, social and cultural life of the country, along with other media such as television, and radio; and the present day internet....

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Permit Processing on Mercer Island

11 pages (2980 words) , Download 2 , Essay

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The inefficiencies of the Mercer City Hall were first highlighted publicly by the media.... This media highlight adversely affected the national and international image of the Mercer Island City.... The employees of the city hall were also not impressed by the negative publicity their work was being given by the media; and hence they were unmotivated and ashamed (Judith, 2006).... This bad media publicity on the work of city hall reduced the level of support Lanspery struggled to build with the staffs, community members and the City Council; since taking the City Manger position....

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Managing Digital Evidence

12 pages (3231 words) , Download 3 , Essay

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In such a scenario, "all hardware and media are seized, documented, labeled and packaged for delivery to the lab" (O'Shea, n.... n the event where there are a handful of computers involved, the following steps are involved: digital media identification, prioritizing the physical media so as to minimize the crime scene and then the seizure of storage devices and media.... In digital media identification we simply try to find the digital media that has the highest probability of having the much sought after evidence....

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Brand Implementation

12 pages (3208 words) , Download 0 , Report

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The brand equity campaign and proposed strategies should take advantage of social media, public relations and also advertising.... In regard to social media, Whole Foods Market currently have Facebook and Twitter accounts where they post information, interact with consumers, and share tips such as on health eating and address consumers' problems in real-time(Ferrel and Fraedrich, 2014).... lanning, finance, media, brand management, print, radio, digital design ...

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The Role of Gender in Advertising

10 pages (2736 words) , Download 0 , Coursework

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Encyclopedia of gender in media.... In modern times, advertisers use the media such as television, newspapers, and the internet to pass their messages to consumers.... In the modern times, advertisers use the media such as television, newspapers, and the internet to pass their messages to consumers.... In order to understand the roles of men and women as portrayed on the media through advertisements, it is essential to first understand the beliefs of the society....

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Amanda Knox Court Case

11 pages (2885 words) , Download 2 , Essay

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According to media reports, while Amanda Knox was to most people a young and confident woman, her family and friends felt that she was a compulsive diarist, especially since she was averse to all types of conflict.... The American media thought the questioning line taken by the judge was “relentless,” especially his pointed questioning about minute details such as the timing of her calls on the mobile phone and her touching of various light switches in the apartment....

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Drug Yondelis in the US Market

11 pages (3317 words) , Download 3 , Case Study

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The paper "Drug Yondelis in the US Market " states that generally speaking, the US public and the information keepers such as the media and analysts fall under the first quadrant as their interest and power are low over the decision to introduce the product.... media; market and financial analysts 8 ... For the low power-low interest quadrant, the US public and the information gatekeepers such as the media and analysts are included.... media; market and financial analysts ...

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The Impact of The Sims on Young

9 pages (2636 words) , Download 0 , Research Proposal

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The paper "The Impact of The Sims on Young" is a great example of a research proposal on media.... This media audience is characterised by ardent devotees and a wide global fan base.... Hartmann (2009) observes that, research into media audiences seeks to illuminate how and why people come to use particular media platforms.... The how and why aspects are closely linked, if researchers successfully establish how media choices work....

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Factors Affecting Small Scale Testing

16 pages (4130 words) , Download 3 , Term Paper

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rolls, sticks to media etc.... FILTER media The filter media is required in any filtration system in order to retain the solids.... Minimum cost The filtration media can be made from a variety of materials as discussed below.... Rigid porous media Are available in sheets/plates and tubes.... Removable media filters The filter medium can be removed and reapplied easily as the drum rotates.... Granular media filters These types of filters are mainly used clarification and operate as either pressure or gravity filters....

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Public Relations Management and Marketing in the Hotel Industry

28 pages (7846 words) , Download 5 , Essay

The author of this study "Public Relations Management and Marketing in the Hotel Industry" adds to and expands on current knowledge and theories on public relations and its link to market communication.... This study is comprised of a case study of Café Royal.... ... ... ... Café Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image....

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Structural Changes in Container Shipping Industry

9 pages (2250 words) , Download 2 , Essay

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This paper 'Structural Changes in Container Shipping Industry" focuses on the fact that the shipping industry is the heart of the international trading business.... It is the moving force which turns business plans into action, the mechanism that facilitates swift delivery of goods to doorstep.... ....

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Hedge Fund Industry Management

10 pages (2500 words) , Download 3 , Case Study

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The paper analyses the opportunities in the Hedge Fund industry.... The analysis is based on the following concepts that affect wage theories: comparative employment opportunities, human capital theory, what goes on at work, pay at work, migration, discrimination, technology at work.... ... ... ... The hedge fund is a financial system fund that uses arbitrage, buy and sell undervalued securities, trade options or bonds, and invest in almost any opportunity in any market where it foresees impressive gains at reduced risks....

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Threats Posed to Businesses by Cartels in the European Union

8 pages (2180 words) , Download 2 , Case Study

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The case study "Threats Posed to Businesses by Cartels in the European Union" states that People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices.... .... ... ... It should be noted, though, assuming the level of demand is normal, an overcharge by cartels is found to be accompanied by deadweight social losses which can amount to almost 50% of the overcharge (Connor)....

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The Main Problems which Eastern/Central European Countries Have

6 pages (1500 words) , Download 2 , Essay

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This paper talks about the major challenges faced by the Eastern and Central Europe countries, in the process of the transition from the centrally-planned to market economics after the collapse of the Soviet Union.... All these countries faced different problems but most of them have emerged stronger....

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Research and Development in the Multinational Enterprise

8 pages (2247 words) , Download 1 , Term Paper

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globalization and internalization have opened avenues for marketers to reach various markets.... This paper studies the challenges of multi-national enterprises on the research and development fronts.... Specifically, the paper will provide a description of the aspects of multi-national operations and global hierarchy followed by an analysis of several particular industries....

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Cultural Policy in Australia

8 pages (2530 words) , Download 1 , Essay

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This paper ''Cultural Policy in Australia'' identifies, concerning the recent Australian federal election policies, how has Keating's Creative Nation had a lasting impact on Cultural policy?... It reviews the period, viewed the arts and cultural movement as critical parts in a renewed attention on cultural individuality....

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The Contemporary Australian Politics

8 pages (2529 words) , Download 0 , Report

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This paper ''The Contemporary Australian Politics'' tells that In contemporary Australian politics, truth and accuracy have constantly been a small priority for Leftists.... With the current effect's economic downturn, Labour has largely been responsible for economic reform in the country.... ... ...

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The Supply Chain Capabilities of Johnstons of Elgin

9 pages (2455 words) , Download 2 , Essay

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The paper "The Supply Chain Capabilities of Johnstons of Elgin" states that the business model of Johnstons can be applied to various other industries, but mainly in the FMCG sector where differentiation on the basis of quality features embarks substantial differences in the demand for the products....

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Supply Chain Management System

6 pages (2028 words) , Download 0 , Coursework

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Currently, with the new wave of globalization, companies are doing all they can to reach out and tap out those markets that they have ignored for long in the international platform.... "Supply Chain Management System" paper aims at providing a comprehensive overview of Supply Chain System Management....

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GE and their Problems in Eastern Europe

7 pages (2037 words) , Download 3 , Case Study

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This paper "GE and their Problems in Eastern Europe" discusses GE that is the parent company of eleven technology and finance businesses with more than 300,000 employees spread across 160 countries.... Even though the company is large, its values and actions remain the same across the board.... ... ...

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Comparison of the National Cultures of Australia and the China

6 pages (1950 words) , Download 1 , Coursework

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The national culture of different countries should be incorporated with the existing Western-based HRM theories and practices in order to make work efficiently and in accordance with the culture and beliefs of developing countries like China.... ... ... ... The adaptation of the Western HRM practices in developing countries like China is possible and can be explained based on the 'social comparison' of the social identity theory....

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History of Washington Consensus

8 pages (2365 words) , Download 4 , Term Paper

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The paper will begin with the statement that the Washington Consensus was designed to take the developing countries out of their debt crisis.... The consensus was made keeping in mind the fact that by helping the debtor countries out of the debt burden, the economy will eventually gain.... ... ... ...

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Considerations when Evaluating Unified Communications Solutions

8 pages (2000 words) , Download 2 , Case Study

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The case study "Considerations when Evaluating Unified Communications Solutions" states that the perception of customer insight is fundamentally regarded to be an efficient tool that significantly focuses upon various psychological aspects of the customers such as customer values, beliefs, desires....

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Business Integration

5 pages (1250 words) , Download 3 , Essay

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Systeme, Anwendungen und Produkte in der Datenverarbeitung is a multinational corporation based in Germany that specialises in the development of business software solutions.... The company name translates to Systems, functions, and commodities in Data Processing .... ... ... The products and services are geared towards the management of business operations and customer relations, which enhances productivity (Oslon and Kesharwani 2010)....

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The problem of sustainability at Marks and Spencer

7 pages (1750 words) , Download 3 , Essay

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The researcher of this business report addresses the problem of sustainability at Marks and Spencer.... The researcher wrote the business report for business students and persons to develop an understanding of sustainability in business.... ... ... ... According to the research findings, it can, therefore, be said that sustainability is a fundamental issue in any company and that the most effective way of addressing it is by aligning sustainability principles with business operations since both correlate....

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Fundamentals of Corporate Finance

8 pages (2000 words) , Download 4 , Assignment

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This paper "Fundamentals of Corporate Finance" discusses the purpose of corporate hedging as well as critically evaluates the arguments against and for corporate hedging.... On one hand, there are some who propose against hedging using derivatives.... ... ... ... Financial risks are comprised of two components—systematic and unsystematic or unique (Brealey, Myers & Marcus 2004)....

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Corporate Social Responsibility: Benefiting the Stakeholders

9 pages (2557 words) , Download 2 , Term Paper

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The goal of this paper "Corporate Social Responsibility: Benefiting the Stakeholders" is to define the concept of corporate social responsibility as well as to analyze the benefits it brings for the stakeholders.... Additionally, the writer will discuss current issues and trends associated with CRS....

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Expansion of Peter Alexander's Business Operations in UAE

7 pages (1750 words) , Download 2 , Case Study

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In the shadow of globalization and industrialization, the prospects of international business have enhanced at a rapid pace.... The objective of this paper is to analyze the importance of the international business and the scope of foreign investment in UAE with the motive to assist an Australian renowned fashion company, Peter Alexander to expand its business operations in UAE....

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Lexicon: The Methods of Adding New Words to a Language

9 pages (2250 words) , Download 2 , Research Paper

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This paper examines some word formation mechanisms as an aspect of lexical knowledge.... This research tells that lexical knowledge is a multi-dimensional concept whose importance in language development has been adequately documented by researchers and linguistics.... ... ... ... This research tells that apart from the commonly known aspects of lexical knowledge such as orthography, semantics, morphology, parts of speech and syntax, lexical knowledge also encompasses word formation....

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Understanding of New Urban Development - the Lille Metropole

9 pages (2288 words) , Download 1 , Case Study

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The paper "Understanding of New Urban Development - the Lille Metropole " states that in general, after the Channel Tunnel, built-in 1994, the European high-speed rail network, called the Eurostar, connects Lille to other noteworthy cities in northwest Europe.... ... ... ... The city of Lille is a city worth visiting due to its mature transportation system and historical heritage, which is a result of the influence of both domestic urban planning and the EU's spatial planning....

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Evolution and Retention

6 pages (1877 words) , Download 2 , Essay

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This paper ''Evolution and Retention'' tells that Since human civilization discovered fire countless eons ago, then followed the discovery of agriculture, there was nothing more significant and epoch-making moment than the inception of the Industrial Revolution in the early 18th century.... ... ... ...

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International Maritime Organization

8 pages (2156 words) , Download 2 , Speech or Presentation

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This speech "International Maritime Organization" focuses on an agency of the United Nations that has been charged with the responsibility of ensuring that the safety, security, and pollution of international waters are kept under control.... One must work hand in hand with the IMO.... ... ... ... The IMO will contribute towards safer maritime environments....

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Position of IKEA in the UK

7 pages (2051 words) , Download 5 , Essay

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IKEA was the first one to adapt to globalization in the furniture sector.... The furniture industry was the only industry that did not surrender itself to globalization before 1960.... This essay ''Position of IKEA in the UK'' tells that IKEA has been a pioneer in the home furnishing business....

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The Importance of Principles of Global Citizenship

7 pages (2224 words) , Download 2 , Literature review

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This literature review "The Importance of Principles of Global Citizenship" focuses on the importance of principles of global citizenship and sustainable practices, which have been identified by the United Nations as sustainable environments, social justice, equity, and peace.... ... ... ... The project may restart all over again depending on the impact it will have on the students and communities, and for purposes of ensuring that children understand that planting trees as a one-off occasion is not enough....

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Business to Business Marketing: Triangle Creative Ltd

13 pages (3250 words) , Download 3 , Assignment

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In such cases, the companies makes use of the dedicated media such as trade journals, sales brochures, trade shows, websites in place of conventional mass media (The Pennsylvania State University, 2012).... Product Given the economic downturn, it would be important for TCL not to completely integrate with ‘PJW media Production' and thus produce their advertisements themselves.... Along with creating advertisement for radio and television, it would be prudent for the company to take into account advertisements for social media such as Facebook....

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How Advertising is influenced by Ethics

13 pages (3250 words) , Download 2 , Research Paper

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In order to discuss the influence of ethics on advertisement, this paper has been designed to divulge the code of ethics, principles, significance, troubles, unethical practice and other media vehicles.... In order to discuss the influence of ethics on advertisement, this paper has been designed to divulge the code of ethics, principles, significance, troubles, unethical practice and other media vehicles.... New challenges, ideas, cultural opportunities and media vehicles have strong influence in the way business is done....

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Foxconn Technology Group Crisis Communication

10 pages (2500 words) , Download 4 , Case Study

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The author of the present case study "Foxconn Technology Group Crisis Communication" underlines that Foxconn Technology Group, also known as Hon Hai Precision Industry Co Ltd, is Taiwanese based Multinational Corporation which specializes in manufacturing, assembling gadgets and equipment.... ... ...

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E-Commerce Cyber Marketing Strategies

11 pages (2750 words) , Download 3 , Essay

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Viral marketing strategy works effectively because the internet provides a media of easy, cheap, and instant communication.... Online advertisement incorporates three important marketing solutions: online display advertising, online retail promotion, and social media advertisement.... The increasing popularity of social media provides a great marketing platform for businesses.... However, the greatest challenging in social media advertising is getting people to notice the ads while they are chatting or uploading their photos....

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Essays on Globalization in Media