Over the past few years, the advancement and popularity of computing has become phenomenon, with emphasis on the internet. Consequently, this has had an impact on the contemporary business, organization, and society in general. …
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Internet has become of the most phenomenon technological factor to most modern organizations, tapping the cost-effectiveness and affordability of the factor to achieve their objectives and goals (Krishnamurthy, 2006). As such, the internet has ingrained itself in the modern commerce and trade. Moreover, despite its rapid growth, analysts expect the internet to growth and advance further.
The central goal of most organizations is to realize future threats and opportunities, and accordingly design a strategy. Commoditization of the internet has led to the development and evolution of electronic commerce, or E-commerce as commonly known (Hanson, 2000). Essentially, E-commerce refers to the concept of selling and buying services and products over computer networks or the internet. It incorporates technologies such as internet marketing, electronic funds transfer, supply chain management, inventory management, systems, electronic data interchange, online transaction processing, and automatic data collection systems. E-commerce has led to the revolution of traditional marketing concepts, initiating strategies to enhance marketing strategies referred to as network marketing (Miletsky, 2000). This paper seeks to discuss and analyze four main E-commerce cyber marketing strategies: viral marketing, online advertising, permission electronic mail marketing, and search engine management and optimization. The paper also provides an analysis of their pros and cons, as well as a comprehensive comparison of the strategies. Lastly, the paper provides a decision-making criterion for selecting the best strategy. In marketing strategies, the most important factor to consider is to shorten the distance between consumption and production as well as reduce the lengthy circulation of commodities through numerous links. As such, the internet provides an ideal marketing platform, allowing consumers and producers to conclude their transaction in a click of a mouse button. This is the foundation of cyber marketing. Essentially, marketing is the communication between firms and customers with the intention of persuading the customer to purchase the goods and services of the firm. The increasing growth and popularity of the internet makes it an ideal target for marketing, supported by other significant factors such as cost effectiveness, reliability, speed, and accessibility (Bhusry, 2005). Consequently, marketers have come up with innovative strategies to tap the potential opportunity of E-commerce cyber marketing, including viral marketing, online advertising, permission electronic mail marketing, and search engine optimization. Viral Marketing Viral marketing essentially refers to the online word-of-mouth advertising. In this marketing concept, the firm provides something interesting that encourages others to spread marketing information about the product or service, cost effectively and quickly without much effort from the firm. Consequently, this potentially creates an exponential growth in the effect and visibility of the marketing message (Bhusry, 2005). In other words, the message spreads like a common cold virus form one person to the other. Cyber virus marketing is a very effective marketing strategy, and a successful campaign may present an opportunity of obtaining thousands of new every year. A prime example of a phenomenon viral marketing strategy is Hotmail (http://www.hotmail.com), the first provider of free E-mail services (Krishnamurthy, 2006). The firm began offering free accounts, attaching a
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(E-Commerce Cyber Marketing Strategies Essay Example | Topics and Well Written Essays - 2750 Words)
“E-Commerce Cyber Marketing Strategies Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/e-commerce/1444841-describe-and-discuss-the.
These are some of the aspects that control the systems of a country. The cyber space comprises of thousands of networks connected through computers, switches, routers servers and the fiber optic cables. This allows for critical infrastructure to employ. If a cyber space functions well, security in an economy is enhanced greatly (Brakel & Hert, 2009).
They are known for the transparency existing within the organization thus has succeeded in winning customer loyalty in the region. Moreover, the business enterprise has succeeded in restoring and creating new streamlined and automatic key processes for the various products and services they offer into the market for consumers ("BinHendi Enterprises ").
The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce, that are the most common marketing tools for compnies these days. This theories were not only analyzed in this essay, but also its modern and future possibilities, operations, effects and issues were compared.
The Electronic Commerce Directive, which was adopted in 2000, sets up an Internal Market framework for electronic commerce and its global users, and provides legal certainty for business and consumers alike. It establishes harmonized rules on issues such as the transparency and information requirements for online service providers, commercial communications, electronic marketing, electronic contracts and limitations of liability of intermediary service providers.
When a transaction is happening between two businesses, it is termed as a Business to Business or B2B transaction. When a transaction happens between businesses and individual buyers, it is termed as Business to Consumer or B2C transaction. Similarly, when an individual sells services or products to a business, it is called a Consumer to Business or C2B transaction and a transaction between individual consumers is a Consumer to Consumer or C2C transaction.
to a certain extent than conducting business in the traditional way in shopping stores or through mail order catalogs and telephone operators — in e-commerce buyers and sellers carry out business over a network.
With growth in the Internet and Web-based technologies,
2. Address and information about office: the customer gains a trust when he comes to know that a company has an infrastructure. So presence of information related to main address with an option of Visit Us will make people less reluctant in dealing with the
They have 24x7 services which give them a global reach. They also offer mobile accessible services such as an up to date delivery status, real time notifications, click-to-call, and product information. These ensure a much wider platform to tap
For a company to benefit from E- commerce, the challenges faced with its implementation must be handled. It requires active participation and good will of employees at all level of employment.
E- Commerce has received worldwide attention and
In the era of globalization, E-Commerce is a great revolution in human history. Technological changes have been widely used for business organizations. E-commerce as the means to do business over the internet has grown rapidly. E-commerce is not only way for placing orders online, but business companies perform their business operations
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