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Need for E-Commerce Activities as Major Marketing Strategy - Research Proposal Example

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The paper “Need for E-Commerce Activities as Major Marketing Strategy” is a research proposal that is designed to improve the sales of ALDI, Australia, in the competitive business environment of contemporary times. The company just has an online presence but has yet to start e-commerce activities…
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Need for E-Commerce Activities as Major Marketing Strategy
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Download file to see previous pages It is clear from the discussion that first ALDI ‘service store’ was opened in 1913 in Essen, a small town in Germany. By 1960, there were more than 300 stores and the company started the new concept of ‘self-service’ which became a huge success with the customers. The expansion of ALDI stores continues, both in terms of goods and services as well as the increasing number of branches across the globe. At present, ALDI has more than 7000 branches across three continents. The first Australian store came into existence in 2001 and now has more than 200 stores across New South Wales, ACT, Queensland, and Victoria. The store thrives on its policy of ‘all people, wherever they live, should have the opportunity to buy everyday groceries of the highest quality at the lowest possible price’(ALDI.com.au, 2009). But with the increasingly competitive business environment, the need for e-commerce activities have become an essential market strategy in the overall business strategy of ALDI. The changing environment of the new mode of communication which seems to have a direct bearing on the consumer behavior has posed a serious problem to the marketing strategies of ALDI as it still relies heavily on following traditional ways of marketing their goods and services through retail outlets. The online business of the enterprise lacks effective control and is bogged down with problems like non updated information and inability to gauge the demands of the people at large. It, therefore, has become important that the studies must be conducted to evaluate and assess the impact of changing the environment on the various aspects of the business. ...Download file to see next pagesRead More
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