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Success in Social Commerce - Essay Example

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Success in Social Commerce Name of the Student E-Commerce Name of the Concerned Professor May 9, 2013 Success in Social Commerce Introduction There is no denying the fact that many people tend to think of social commerce as merely being a branded forefront spread across the Facebook canvas…
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Success in Social Commerce
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Success in Social Commerce

Download file to see previous pages... It is a fact well known around the world that social networking has accrued a large scale acceptance and usage amongst the contemporary consumers. Yet, there is no dearth of businesses that have failed to exploit the full potential of the opportunities available at the social networking sites like Facebook and to be able to use them as viable channels to engage customers. However, on the other side there is no dearth of companies that prove beyond doubt that social commerce holds an immense potential for the companies that know how to milk the business potential inherent in the social networking sites. It is a fact that the businesses that know as to how to exploit the large volumes of freely available data at the social networking sites that is self maintained on a continual basis by the potential consumers and are able to personalize that data and the associated portals to enhance the overall consumer experience could accrue much in terms of business success (Shen, 2012, p. 198). The Future of Social Commerce Though, the skeptics tend to bemoan the fact that social commerce constitutes a mere fraction of the total retail business, yet if one goes by the ongoing trends, it would not be wrong to say that the social commerce is expanding at a pace that is much fast as compared to the offline retail (Griffiths & Howard, 2008, p. 70). Social commerce is bound to expand and could be expected to appropriate a major chunk of the retail business, considering the fact that the contemporary consumers are not only spending a greater time on the mobile devices and social networking sites, but the proactive and innovative companies are enhancing the opportunities whereby the consumers could make purchase on the social networking sites (Griffiths & Howard, 2008). The social networking sites like Twitter and Facebook are making it much easier for the consumer to engage in one-stop-shop experience. Right from the job of purchasing and getting delivered the gifts for the loved ones to buying branded products from a brand’s Twitters hashtag post or its Facebook page, social commerce is extending such opportunities to the conventional consumers that are not only hassle free and easy to use, but are also accompanied by readily available customer reviews, pre purchase assistance and after sale services. Social commerce has the potential to fuel consumer sales by molding and channelizing their shared interest and propensities. It is not a wonder that irrespective of the fact that though the social commerce today is being dominated by the online businesses like Amazon, Macy’s, Target and Apple, the online shopping businesses like Beyond the Rack, HauteLook, and ShoeDazzle are increasing and enhancing their social commerce presence. These companies retain a very strong and engaging presence at Twitter and Facebook. No wonder engaging in social commerce is a potent and viable way not only to enhance a businesses’ online presence, but also to translate into viable online sales. Besides, social commerce could also be adapted and manipulated to accrue much word of mouth publicity. For instance there is no dearth of the consumers who are willing to post a review about a particular business, provide they are offered a lucrative and attractive deal. Social commerce is a double edged sword with innate possibilities and opportunities. By helping the consumers the businesses could help themselves grow and by enervating the consumers ...Download file to see next pagesRead More
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E-commerce. Social Networking Sites
Facebook With 750 million active users (USA Today 2011), Facebook is undoubtedly the current market leader in the field of social networking sites. Established by former Harvard student Mark Zuckerberg in February 2004 as The Facebook, the site changed its name to Facebook in August 2005 and soon established itself as a major player in a field that was being led by Orkut and MySpace (Mashable, n.d), attracting users with its exclusivity and clean-interface.
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The reason this paper is including detailed discussion on distinction of social commerce from other traditional types of commerce is the need for realizing the complexity that exist in social commerce, which will only enable its critical understanding that is essential for understanding different aspects of its success.

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