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Electronic and Mobile commerce - Assignment Example

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McDonald Corporation is worlds the largest fast-food restaurant chain that serves more than 68 million customers on day to day the basis around the world in 119 countries and 36,000 outlets. The product range of McDonalds include chicken burgers, cheeseburgers, hamburgers,…
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Electronic and Mobile commerce
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Download file to see previous pages The company has also expanded its menu to include fruits, smoothies, wraps, fish, salads and seasoned fries.
This company adheres to B2C model of business. The corporation offers affiliation and franchise to local people who adhere to company‘s rules and regulation of all aspects to the business.  The customers can get service through directly visiting the store. The customer can order and eat there itself or get a takeaway meal. The second method is dialing toll-free number and order meal for the door-step delivery. As the corporation is considering a new avenue of business, that is online, it needs to create a comprehensive business strategy to get success in this venture.
Creation of a new business strategy for new medium of communication is not so easy as it includes a lot of investment in various parts of business and new strategies. As the proposed investment is big, it is necessary to estimate the rate of returns and increase in business sales. This issue can be resolved by commissioning market research for the Internet and mobile survey of the existing customer group. 
As the market report is very positive, the company decides to implement electronic and mobile commerce in form of easy to access user-friendly interactive website and mobile app from where the customers can choose food items from menu and order for doorstep delivery. 
There are a lot of online tools that helps to publicize the McDonalds online order services such as social networking sites, photo-sharing sites, blog sites. These sites offer free services, and company can maintain close relationship among the members of the sites and can easily update them about fresh services, schemes, brand new food items on the menu. 
Today, Smartphone is becoming very common as most of the people prefer to purchase them for both business and pleasure. With Smartphone app., the customers can easily order from ...Download file to see next pagesRead More
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