CASE 4 Electronic and Mobile Commerce - Essay Example

The free access to information across multiple global markets is severely disrupting the market dynamics as consumers are getting more aware and demanding in nature. Today’s global consumers are focusing highly on buying the right products, which provides them with a greater value as well as consumer satisfaction. This tendency of consumers is creating cross geographical demands for products and services. In order to capitalize on the business opportunity, associated with cross cultural demand for products and services, businesses need to make their presence in the online arena, which is managed by electronic and mobile commerce.

This assignment intends to focus on the steps that businesses needs to follow to create online presence and the related skills that are needed to manage it. It will also take into account the opportunities and challenges associated with electronic and mobile commerce. The first step is the analysis of potential e-business initiatives. In order to do so, the online businesses need to focus on either value creation for stakeholders or improving cost efficiencies. In order to create value for the stakeholders through e-business, a firm should concentrate on customers as well as the related components of a value chain which comprises of suppliers, distributors and partners.

For improving cost efficiency through e-business initiatives, the firm should concentrate on the internal business process and functions as it will benefit them in the long run. The next step is to analyze the functional scope of e-business initiatives. It is important to mention that the proper categorization of the e-business initiatives on the basis of functional scope enhances the ability of the firm to qualitatively identify the estimated business value along with cost savings. The third step is to analyze the scalability of benefits associated with the e-business initiatives.

For the purpose of this