Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Electronic commerce as the concept of marketing - Essay Example

Comments (0) Cite this document
Electronic commerce (eCommerce) or e Business is eluded as the acquiring and selling of products or services using the World Wide Web. This concept of marketing over the Internet is experiencing hyperbolic growth rates and highly asymmetric global distribution…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Electronic commerce as the concept of marketing
Read TextPreview

Extract of sample "Electronic commerce as the concept of marketing"

Download file to see previous pages Electronic commerce as the concept of marketing

Information technology plays an important role in the development and growth of industries of any economy.. Incorporation of information technologies has changed the business process of all the industries whether they are small-scale or large scale. It has entirely changed the aspects of market competitiveness in terms of products and processes. The amalgamation of information technology into business sector recompenses for size and distance and enables companies to expand and to work in a global market. Using new innovative tools and techniques of information distribution, they can no longer be isolated from international market. Such technologies includes electronic/video conferencing, mailing, tele-conferencing, electronic commerce, electronic networking etc. Internet is pool that can be used to access any kind of information without compensating on quality, legal and regulatory requirements, fiscal regulations and opportunities. It becomes very simple and easy to attain, collect any kind of information on technologies and markets with the use of various networking components. The acquired information can be used as a source of analysis to increase the productivity, profit and market share of the enterprise. The information is accessible with in a few seconds.Evolution in the world of computing and in the era of communications takes the form of global information networking. The net result of this innovation is that it decreases the cost, the time for collection the required valuable information no matter how far that information is. Along with this, the ability to collect, analyze and the frequency of transmission of data has enhanced extremely. Local knowledge can be assimilated, distributed among economic agents and then can be merged with global knowledge to give the valuable piece of information. The net effect of all these activities and use of communications technology has drastically decreased the transaction costs; expedite the triumph of scope with the familiar rapid and continuous customization. Such transmissions undermine authoritative controls since the hoarding of information is no longer possible. For all the Internet's promise as the consummate commercial marketing vehicle many companies are skeptical of their ability to accurately judge the return on their cyberspace investment. The development of internet-based technologies opens endless opportunities for Marketers. Drawing coop concentration to the ethical facet of the use of web-based technologies in the area of business might comprise of differentiating force for proactive firms. So, eCommerce is everywhere whether it is e Mail and messaging or shopping cart or order processing system or domestic or international payment systems. But in this rapidly changing environment of e business, business executives need to react immediately and sufficiently by converting their traditional business strategies to e-commerce processes. In doing so, they must assess opportunities and threats by examining closely the economic, demographic, political, cultural and technological factors that affect businesses trading online.

Economic Factors
With the emergence of whole world as global market, the significance of e ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Electronic commerce as the concept of marketing Essay”, n.d.)
Electronic commerce as the concept of marketing Essay. Retrieved from
(Electronic Commerce As the Concept of Marketing Essay)
Electronic Commerce As the Concept of Marketing Essay.
“Electronic Commerce As the Concept of Marketing Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Electronic commerce as the concept of marketing

Electronic commerce

... advantage, the virtual market should be untapped so as to reach so the many internet users (Baye, Morgan, 2001). Electronic commerce is defined as the buying and selling of goods, services or information through computer networks using the internet. E -commerce offers new ways of doing business that no company can ignore. Electronic commerce has brought with it several benefits, and it is also extremely convenient. Some of the benefits of e-commerce include; shortened remittance time, companies have managed to easily promote their product, both consumers and the companies have saved on the cost; it has enhanced the provision of timely information. E-commerce has also ensured a consistent flow of information; better customer relationship...
7 Pages(1750 words)Essay

Electronic and Mobile Commerce

...? ELECTRONIC AND MOBILE COMMERCE goes here] [Your goes here] [Your college Electronic and Mobile Commerce In today’s world, shifting to mobile commerce is the need of almost every established company and organization because it helps in increasing the business by reaching international markets, as well as in expanding the customer base for the companies. “M-commerce is a by-product of the technology convergence of information technology (IT) with telecommunication technologies (TCT)” (Tiwari, Buse, & Herstatt, 2006, p. 39). At macro level, mobile commerce has been proved as a successful way to earn money in the present world. Today, managing an online business is much easier than managing conventional businesses because various legal...
4 Pages(1000 words)Essay

Electronic Commerce

... and design of eCommerce software applications will be based on: Demonstration of a methodical approach to understanding complex problem concepts with internet computing Conceptualization and definition of abstract problems related to research and development of eCommerce software applications Awareness of current problems formed by current developments in the Service Oriented Architecture A critical understanding of research, and the ability to do research based projects Correct use and application of methods, tools and technologies for Web Services based architectures, even in the absence of complete data Demonstration originality, creativity and specialist research knowledge of Internet technologies applied to productivity issues...
4 Pages(1000 words)Essay

ERP and Electronic Commerce

...Running Head: Importance of Enterprise Resource Planning for companies involved in ecommerce al Affiliation Enterprise Resource Planning includes systems which provide integrated solutions to all the users of the business environment serving the entire range of business activities like Accounting, Budgeting, e-commerce, Human Resource Management and many others. The main point of advantage is that it serves all these departments through a single integrated database and has a single window data entry and retrieval system resultantly improvising the accuracy of the departmental activities. The history of Enterprise Resource Planning The modernization of the global business scenario and the ever increasing competition in the market has urged...
10 Pages(2500 words)Essay

Electronic Commerce

... bring a global electronic market and reduce business pressures for the organization. Moreover, new sales and distribution channels may appear for Franke thanks to E-commerce. EC can reduce the cycle time to produce Franke’s washroom products. It can also enhance productivity and lessen the time needed to present the products into the market. The supply chain management of Franke will be effective with minimal delays. Moreover, the company can decrease the inventory and so can lower the cost for the inventory. The costs for administrative tasks and sometimes intermediaries in the supply chain are also reduced. The organization’s supply chain may be simplified in which the size of the supply chain is reduced. Franke can work more closely...
10 Pages(2500 words)Essay

Privacy in Electronic Commerce

...Cyber Law Contents Sr. # Topic Pg. # I. Introduction 2 II. Discussion and Analysis 3 2 Data protection and right to privacy 6 2.2. Regulatory environment: An overview 8 2.3. The EU data protection directives 8 2.3.1 The 95/46/ EC Directive 10 2.3.2. The 02/58/EC Directive 14 III. Discussion & Analysis 16 IV. Conclusion 19 References 20 1. INTRODUCTION The technological revolution spearheaded by the invention of the internet, and the subsequent development of electronic commerce has posed a significant threat to the conventional methods of business, transforming the manner in which consumers behave, in the process. There has been a steady rise in the scope and use of ecommerce over the years, leading...
16 Pages(4000 words)Research Paper

Electronic commerce

INTERNET GAMBLING The illegal gambling business Act is predicated on violation of law. The underlying gambling activity must first be illegal in the state of which it occurs, and then meet a certain monetary threshold. Internet gambling will be acceptable if it happens where the location of betting and the place of receipt of the bet have both legalized gambling. Individual or enterprises that solicit wagers in states where wagers have not been authorized, engage in violate state laws and in many cases federal law, as well. It is unlawful for sports books operations to take bets both over the internet and telephone from citizens of the United States. The US government is against internet gambling because it leads to gambling by mi...
1 Pages(250 words)Assignment

Electronic Commerce &

...Electronic Commerce: The Case Study of Introduction follows a to business model and devoid from the traditional lending/ borrowing business model, since customers lend or borrow amongst themselves without the involvement of any intermediary or broker such as the bank, thereby lowering the overall transaction cost. This essay spells out the impact the business model of have on the traditional lending/ borrowing businesses. 2. Impact of the C2C based e-commerce business model on traditional lending businesses The business model of has unique characteristic that differentiates it from the traditional lending business model. For example, in the business model of Commerce: The Case...
1 Pages(250 words)Essay

Electronic commerce purchase behavior

...E-Commerce Purchasing Behaviour of of Contents Literature Review 3 Fundamental Theories 3 Trust and Perception4 Past Purchasing Trends 6 Recommendation Agents 7 Website Support & Social Support 8 Demographics & Online Purchasing Behaviour 9 Transaction Costs and Trusts/Satisfaction 9 Risk & Other Factor 11 Logistical Matters 11 Non-Traditional Markets 12 Appearances of Website and Buying Behaviour 13 Summary of Findings 14 Critical Analysis 37 Sales Model 37 Display of Pictures 37 Recommendations 45 Bibliography 47 Literature Review The definition of customer behaviour in the field of online purchasing comes with many complications in their definition due to the fact that there is so much diversity in modern societies. An empirical study...
30 Pages(7500 words)Assignment

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Concept of a Mongolian Restaurant Business

The fact that it gives customers a variety of fresh food ingredients to choose from made the business very attractive to customers.
For this study, a brief overview with regards to a Mongolian restaurant business will be provided followed by discussing the concept and the primary purpose of a business plan. Eventually, the importance of using a business plan in starting a new Mongolian restaurant will be discussed.
In the process of discussing the importance of a business plan, the role of a business plan with regards to the success of a restaurant will be highlighted. Aiming to project the student’s understanding of the subject matter, the point of discussion will include: (1) selecting a good location and the ren...
9 Pages(2250 words)Term Paper

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Evolution of the Concept of Childhood

Philosophers, psychologists and educationists have attempted to approach and analyse the issues of childhood from either their socio-cultural perspectives or from their respective disciplines (Richards & Light, 1986; Burman, 1994a; Woodhead, 1999). A look at the theories suggests that the concept of childhood and the position of children has evolved down the ages into a child or childhood-centric view. In the research works of both Elizabeth Coates from the discipline of Education and Wataru Takei from Psychology, the child-centric model of research is apparent. This aspect of their research has not only made it interesting but at the same time palpable.
Coates’ research on children and their learning response in an...
6 Pages(1500 words)Case Study

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

The Use of Rhetoric in the Electronic Age

The rubric of the rhetorical theory is an extremely contested discipline with classical rhetoric theory focusing on the concept of rhetoric as a form of persuasion or an ideological perspective that asserts “rhetoric’s role in upholding power and domination” over the “general public” as the underlying basis of societal communication (Stacks & Salwen, 2008, p.240). However, the boundaries of the classical rhetorical theory have been challenged by cultural change, context and the permeation of alternative perspectives. 

In particular, the impact of the digital revolution and the growth of numerous multimedia streams on cultural norms has challenged classical theory propounding the fu...
14 Pages(3500 words)Article

The Concept of Karma in Pure Land and Zen Buddhism

Additionally, the views regarding the concept in different cultures outside Buddhism are also included.
The concept of karma can be considered fundamental in the Buddhist religion. It is related to morality and the manner of behavior of the Buddhists which can be illustrated in the verses of the Sanskrit Dharmapada which expressed that “evil should be prevented to be able to avoid sufferings” and there is no place a person can hide to be safe from karma. This is according to the verses that expressed that “not in the sky or in the ocean’s middle…where karma does not catch up with the culprit” (Conze 83).

These verses express the importance of karma in guiding the Buddhists in th...
6 Pages(1500 words)Assignment

Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies

...Research Proposal: Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies Table of Contents Table of Contents 1 Title 3 Background 3 Objective 4 Project Aim 4 Research Hypothesis 5 Research Questions 5 Ethical Considerations 6 Literature Review 6 Research Methodology 9 Phenomenological Paradigm 9 Positive Paradigm 9 Deductive vs. Inductive Research 10 Data Collection Techniques 10 Proposed Research Methodology 11 Primary Data Collection 11 Survey Questionnaire 11 Research Methodology Limitations 12 Proposed Structure of Report 13 Time Schedule 16 References 17 Title Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies Background E-commerce is a global market place that is characterized...
12 Pages(3000 words)Research Proposal

Electronic Commerce

It is evidently clear from the discussion that the dawn of the World Wide Web has led to many innovations; one of them is on the new ways of transacting business. Electronic commerce has enabled an easy and efficient platform for the transaction of business among various stakeholders using the internet. The ubiquitous nature of electronic commerce allows companies and consumers the ability to transact anywhere and anytime. Electronic commerce can be seen to have rewritten the traditional mode of transacting, which is the business to business model and ushered in an era where multiple parties can transact without having to physically engage with each other. This paper will explo...

5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Electronic commerce as the concept of marketing for FREE!

Contact Us